Marketing

4 Sales Mantras to Memorize and Why They Work
Sales

4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Stay Ahead of the Competition With These 6 Content-Marketing Trends
Content Marketing

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
Matthew Toren
Video Marketing: How to Stretch Your Dollars
Video Marketing

Video Marketing: How to Stretch Your Dollars

Here are a few tips on how to shoot a quality video with just a smartphone.
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
Selling

How to Convince Investors You Can Sell

Your success, as a company and as an investment, will depend on your ability to get customers to buy i service.
Scott Shane
Indirect Data Is the Travel Industry's Secret Weapon
Travel Businesses

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
David Steinberg
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Ask the Expert

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni
What Happens When Uber Brings Puppies to Your Office
Team-Building

What Happens When Uber Brings Puppies to Your Office

The staff at Entrepreneur walked away with more than just the warm fuzzies.
Carly Okyle
The 5 Key Elements That Will Help You Sell Franchises
Marketing

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Mark Siebert
How Google Analytics Can Help Shape Your Marketing Strategy
Google Analytics

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
Uber's New Logo Aims to Showcase Its 'Human Side'
Uber

Uber's New Logo Aims to Showcase Its 'Human Side'

Roughly speaking, it's a square inside of a circle.
Geoff Weiss
How to Use Crowdfunding to Generate Major PR Buzz
Crowdfunding

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Josh Steimle
Why and When to Review Your Marketing Plan
Marketing

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Robert W. Bly
How to Market Brick and Mortar to the Web
Brick and mortar

How to Market Brick and Mortar to the Web

Here are six features that will make your brick-and-mortar website a marketing machine.
Sherry Gray
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.