Marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stephen Key
Attention Is a Finite Resource
Advertising

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Ophir Tanz
Hey Bartender, I'll Do a Shot of Book
Books

Hey Bartender, I'll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
Peter Gasca
How Will Your Event Live On? Through Video -- So Plan Accordingly
Entrepreneur Network

How Will Your Event Live On? Through Video -- So Plan Accordingly

By 2017, video will drive 79 percent of consumer Internet traffic, so you've got to know how to work with a professional video crew.
Maura Gaughan
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Entrepreneur Network

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
Making Your Voice Visual Will Enhance Your Vocal Power
Public Speaking

Making Your Voice Visual Will Enhance Your Vocal Power

The technique of making your voice visual creates a structure that provides range, performance and freedom.
Arthur Joseph
Your Business DNA
Take It From The Pros

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Israel Idonije
Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory
Shark Tank

Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory

How do you get on the show? Go to Afghanistan. Go to a bar. Meet a 'Gizmodo' writer who believes in you.
Tj Hale
5 Funniest April Fools' Day Marketing Stunts
Marketing

5 Funniest April Fools' Day Marketing Stunts

Be careful today. Your favorite brands are putting a lot of muscle behind making you feel like a dummy.
Dan Bova
Building a Keyword-Driven Content-Marketing Strategy Is Key
Keywords

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Aaron Agius
What Kind of Shopper Are You?
Online Shopping

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Liraz Margalit
Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point
Crowdfunding

Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point

If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Matthew Toren
How Free Content Can Produce a Substantial Pay-Off
Entrepreneur Network

How Free Content Can Produce a Substantial Pay-Off

Evan Carmichael reveals the ways his free YouTube videos have generated big business.
Entrepreneur Network
Exclusivity Isn't the Only Marketing Strategy for Luxury Brands
Luxury Brands

Exclusivity Isn't the Only Marketing Strategy for Luxury Brands

Not many people buy Mercedes cars because of their price tags and status.
Richard Fertig
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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