Marketing

Should You Use SEO or PPC Marketing?
Online Marketing

Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.
Perry Marshall
3 Marketing Claims That Hurt Your Reputation
Online Marketing

3 Marketing Claims That Hurt Your Reputation

Snake oil has a distinct odor, even online.
Kimanzi Constable
4 Content Marketing Tips to Boost Your Personal Brand
Content Marketing

4 Content Marketing Tips to Boost Your Personal Brand

Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
Dan Schawbel
4 Must-Haves for Brands Considering TV Commercials
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
Customer Care Is Your Best Marketing Strategy
Customer Service

Customer Care Is Your Best Marketing Strategy

Great marketing brings customers to you. But it won't help you keep them.
Jason Wesbecher
4 Tactics for Making Your New Business Seem More Established
First Impressions

4 Tactics for Making Your New Business Seem More Established

If your business is just getting off the ground, it doesn't have to appear that way.
Lauren Hooker
10 Ways to Learn About Your Target Audience
Target Markets

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.
Jayson DeMers
5 Business Podcasts to Start Listening to in 2016
Entrepreneurs

5 Business Podcasts to Start Listening to in 2016

Expand your skills and knowledge by adding a new podcast to your list this year.
Sujan Patel
How Storytelling Helps Business Connect With Customers and Drive Growth
Storytelling

How Storytelling Helps Business Connect With Customers and Drive Growth

Learn from the excellent recent campaigns from Always, Patagonia and Spanx.
Carol Barash
4 Ways Travel Brands Should Use Instagram to Connect With Millennials
Instagram

4 Ways Travel Brands Should Use Instagram to Connect With Millennials

Instagram, the default option for travelers to post their whimsically-filtered photos, could be a gold mine for marketers in the travel industry.
Juliet Carnoy
Mobile Marketing

What's Next for Ecommerce in 2016?

This is the year mobile will dominate ecommerce, brands will reach peak content production and consumers will max out on content consumption.
Brian Hughes
A Look Inside An Unlikely Journey: From Olympic Skier and NFL Player to Tech Entrepreneur
Jeremy Bloom

A Look Inside An Unlikely Journey: From Olympic Skier and NFL Player to Tech Entrepreneur

When Jeremy Bloom told his Wharton professor he wanted to launch a software company, his teacher told him to, 'Go lose somebody else's money first.'
Catherine Clifford
Here's What Really Matters for SEO in 2016
SEO

Here's What Really Matters for SEO in 2016

Someone analyzed 1 million Google results to find out what techniques rank highly on the search engine.
Dmitry Dragilev
A Satisfied Customer Is the Best Possible Way to Network
Networking

A Satisfied Customer Is the Best Possible Way to Network

Of course you think your company is the greatest. It's when somebody else thinks so that you gain credibility.
Shaun Buck
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.