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Marketing

Marketing

4 Easy and Effective Email Marketing Tips for Your Small Business

Try out these simple tips to for a solid email marketing strategy.
Market Research

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Product Development

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.
Pokémon

Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma

The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?
Marketing

5 Content Strategies That Will Always Work

Content marketing is here to stay. Make sure you're following these five basic strategies for creating stellar content.
doing more with less

6 Ways to Do Message Marketing on a Shoestring

The first step? You need to create your '3 essential stories.'
Sales Strategies

4 Tips to Boost Your Sales

Here are four great tips you can implement in your business right away.
Franchise 500

The Savvy Companies Catering to a Boom Market: Kids

Here's why there's a big boom in businesses that cater to children (and their parents).
Writing

How to Write the Perfect Headline for Your Next Article

When crafting the perfect headline, take into account which platform your article will live.
Instagram

10 Instagram Branding Lessons From Mexican Drug Lords

Some people use the popular social media platform to show off their lunch, others use it to show off their gold-plated AK-47s.
Marketing

5 Tiny PR Hacks to Boost Your Startup's Exposure

These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
Online Marketing

1 'Huge' Marketing Lesson From the 2 Dirtiest Words In the English Language

Clinton vs. Trump is a proving ground for any number of strategies online marketers can adopt to increase conversions.
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Social Media

9 Social Media Tips for Your Small Business

A strong social network can become an asset for any business.