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Marketing

Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Online Marketing

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Branding

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Innovators

These Founders Aren't Selling Furniture, They're Telling a Story

A powerful story keeps this furniture company distinct and memorable.
Case Study

3 Secrets to Closing More Deals by Using Compelling Case Studies

70 percent of B2B find case studies to be a critical tool. Are you one of them?
SEO

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Facebook

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Marketing

Try These Marketing Strategies for Your Small Business

From following up to marketing offline, Entrepreneur Network partners Chris Haddon and Jason Balin provide tips for any SBO or entrepreneur to strengthen their marketing.
Ecommerce

7 Revenue-Killing Mistakes for Ecommerce Retailers

Simple integration and a user-friendly interface will help you build an unstoppable ecommerce empire and sleep better at night.
Sales Strategies

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
SEO

Should You Handle Your SEO Internally or With an Agency?

The answer, ultimately, depends on how much control you need and how much cash you have.
Marketing

The 6 Musts of a Successful Holiday Marketing Campaign

Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.
Marketing

15 Free Tools to Take Your Side-Hustle to the Next Level

If you're starting a side-hustle, you're going to need the right tools up your sleeve.
Branding

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Crisis Management

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.