Marketing

What Kind of Shopper Are You?
Online Shopping

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Liraz Margalit
Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point
Crowdfunding

Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point

If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Matthew Toren
How Free Content Can Produce a Substantial Pay-Off
Entrepreneur Network

How Free Content Can Produce a Substantial Pay-Off

Evan Carmichael reveals the ways his free YouTube videos have generated big business.
Entrepreneur Network
Exclusivity Isn't the Only Marketing Strategy for Luxury Brands
Luxury Brands

Exclusivity Isn't the Only Marketing Strategy for Luxury Brands

Not many people buy Mercedes cars because of their price tags and status.
Richard Fertig
Too Many Bells and Whistles Will Not Sell a Product
Product Development

Too Many Bells and Whistles Will Not Sell a Product

Most customers and marketers can't remember or name more than a half-dozen key features of any solution.
Martin Zwilling
The PR Secrets to a Successful Soft Launch
Ask the Expert

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper
4 Key Findings from AdWords Audits
Google AdWords

4 Key Findings from AdWords Audits

The secret to a successful AdWords account is committing the time to optimize campaign performance.
Jacob Baadsgaard
Most Small-Business Owners Buy These 5 Digital Marketing Myths
Online Marketing

Most Small-Business Owners Buy These 5 Digital Marketing Myths

Don't fall for these common digital marketing myths.
Dan Scalco
Why Your Company Should Consider Outsourcing Content Creation
America's Small Business Heroes

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
Kelsey Meyer
6 Quick and Easy Steps to Connect With Anyone
Connecting with customers

6 Quick and Easy Steps to Connect With Anyone

Prospective customers are people, first and foremost. Treat them that way and see what happens.
Jimmy Burgess
Go Beyond Google AdWords
Online Marketing

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
Perry Marshall
7 Steps to Be a Productive Content Marketer
Content Marketing

7 Steps to Be a Productive Content Marketer

A systematic strategy, not waiting for inspiration, is the foundation for successful content strategy.
John Rampton
3 Tips to Improve Your Instagram Strategy
Instagram Marketing

3 Tips to Improve Your Instagram Strategy

As Instagram comes alive, brands need more than a quick crop and wash strategy.
Andrew Caravella
Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force
Sales Strategies

Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force

Confused by Internet hype, confounded by fads, companies must put customers back at the center of their strategy, where their salespeople can serve them
Frank Visgatis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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