Marketing

What You Need to Know Before Hiring an Online Marketing Agency
Online Marketing

What You Need to Know Before Hiring an Online Marketing Agency

Make sure you trust that your agency has your brand's best interest in mind.
Jonathan Long
A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time
Marketing

A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time

Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
Tor Constantino
The Real Reason Most Marketing Fails
Marketing

The Real Reason Most Marketing Fails

Every business is different. Except for how they botch their marketing.
Shaun Buck
7 'To-Do's' for Your Trade-Show Checklist
Trade Shows

7 'To-Do's' for Your Trade-Show Checklist

Get those logo flash drives ready. It's showtime!
Jess Ekstrom
10 Budget-Conscious Digital Marketing Strategies
Digital Marketing

10 Budget-Conscious Digital Marketing Strategies

Get more bang for your advertising buck.
Christina Baldassarre
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
Take It From The Pros

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Catherine Clifford
7 Business Feuds With More Beef Than Kanye vs. Taylor
Franchises

7 Business Feuds With More Beef Than Kanye vs. Taylor

When money is involved, all bets are off.
Lindsay Friedman
Deadpool Is Swimming in Cash After Slaying at the Box Office
Take It From The Pros

Deadpool Is Swimming in Cash After Slaying at the Box Office

An unexpected success, critics are crediting the box office win to the film's unconventional marketing strategies.
Lindsay Friedman
Why You Need a Stellar Landing Page to Convert Prospects
Online Marketing

Why You Need a Stellar Landing Page to Convert Prospects

In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.
Perry Marshall
3 Ways to Make Your Content Marketing Shine
Content Marketing

3 Ways to Make Your Content Marketing Shine

When potential customers decide on a different service, they forget about you. It's time to win them back with effective content marketing.
Kelsey Meyer
Disney Releases 34-Second Teaser of Star Wars: Episode VIII
Marketing Strategies

Disney Releases 34-Second Teaser of Star Wars: Episode VIII

The movie may not be coming out until 2017, but that hasn't stopped the entertainment giant's marketing machine from fueling fan anticipation.
Nina Zipkin
The Step-By-Step Self-Promotion Plan for Speakers
Public Speaking

The Step-By-Step Self-Promotion Plan for Speakers

Marketing is the single most important task any speaker performs.
Wendy Keller
The 4 Rs of Content Management
Marketing

The 4 Rs of Content Management

Content marketing can be easy -- if you follow these guidelines for keeping it fresh.
Robert W. Bly
Are People Proud to Be Associated With Your Brand?
Take It From The Pros

Are People Proud to Be Associated With Your Brand?

Author Mike Loomis examines the importance of a brand's "proudness factor" in this YouTube video.
Entrepreneur Network
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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