Marketing

3 Ways to Sell More Copies of Your Non-Fiction Books
Self-Publishing

3 Ways to Sell More Copies of Your Non-Fiction Books

Did you know that giving more books away can actually help you increase sales in the long run? Read on.
Ken Dunn
Your First 5 Signs of Success
Success Stories

Your First 5 Signs of Success

You know that tiny bell that rings in your brain when for the first time someone says, 'Oh! You're that business that. . .'?
Jess Ekstrom
4 Ways to Dramatically Increase Email Subscriptions
Email Marketing

4 Ways to Dramatically Increase Email Subscriptions

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.
Jesse Torres
Destination Is the Difference Between Content and Content Marketing
Content Marketing

Destination Is the Difference Between Content and Content Marketing

In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
Michael Brenner
Is Good Taste Tanking Your Content-Development Strategy?
Blogging

Is Good Taste Tanking Your Content-Development Strategy?

By working with a writer, gaining companywide buy-in and tossing taste aside, you can be confident your blog will propel your business forward.
Scott Yates
How Your Business Can Copy the Marketing Strategies of the Fortune 500
Marketing

How Your Business Can Copy the Marketing Strategies of the Fortune 500

OK, you're not Apple, Coca-Cola or Starbucks. But you can still do what they do.
Neil Patel
6 Predictions for Content Marketing in 2016
Content Marketing

6 Predictions for Content Marketing in 2016

From Google+ not surviving to Facebook playing a bigger role in the elections, here are some predictions for next year.
Brian Honigman
When It Comes to Analytics, Ignorance Is Not Bliss
Analytics

When It Comes to Analytics, Ignorance Is Not Bliss

Here are three ways you can use analytics data to improve your business.
Jacob Baadsgaard
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
Thought Leadership

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Kelsey Meyer
Streamline Your Startup Growth Process With These 22 Tools
Digital Marketing

Streamline Your Startup Growth Process With These 22 Tools

To grow fast, use these tools before your competitors find out about them.
Walter Chen
4 Content-Marketing Methods to Stay Above Your Competition
Content Marketing

4 Content-Marketing Methods to Stay Above Your Competition

It's important to come prepared with the right ammunition.
Yoav Vilner
Use Your Customer Support Staff to Improve Every Aspect of Your Business
Customer Support

Use Your Customer Support Staff to Improve Every Aspect of Your Business

Not sure how to improve customer experience? Start with your team already on the front lines.
Leyla Seka
8 Tools You Need for Tracking Website Performance
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Robert W. Bly
New Feature Enables Etsy Sellers to Shoot and Edit Product Videos From Smartphones
Etsy

New Feature Enables Etsy Sellers to Shoot and Edit Product Videos From Smartphones

Called Shop Videos, the new editing program within the Sell on Etsy mobile app aims to help 1.5 million sellers on the crafty ecommerce platform tell their stories visually.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.