Marketing

3 Millennial Marketing Tips From Taylor Swift
Marketing

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
Kelly Lovell
How to Get a Standing Ovation During Your Next Speech
Public Speaking

How to Get a Standing Ovation During Your Next Speech

Here are three tips to help you beat the blahs and earn applause the next time you take the stage.
7 Steps to Finally Master Content Promotion in 2016
Content Marketing

7 Steps to Finally Master Content Promotion in 2016

It's time to take your content-marketing efforts to the next level.
Sujan Patel
3 Ways to Use the Power of Persuasion in Your Marketing
Persuasion

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
The 3 Steps From Interested Customer to Sold
Marketing

The 3 Steps From Interested Customer to Sold

When a potential customer clicks on your site, they've already said "yes'' a little bit.
John Rampton
The 10 Best Worldwide Conferences for Entrepreneurs
Conferences

The 10 Best Worldwide Conferences for Entrepreneurs

Don't waste time and money at the wrong conference. Here are the 'right' ones.
Brian Hughes
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Laura Entis
5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand
Marketing

5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand

Handled correctly, getting on TV is a marketing gift that keeps on giving.
Derek Newton
People Want to Know and Like You. Invest in Your Personal Branding Now.
Personal Branding

People Want to Know and Like You. Invest in Your Personal Branding Now.

When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Mel Carson
14 Power Facebook Tips to Build Your Brand and Business
Facebook Marketing

14 Power Facebook Tips to Build Your Brand and Business

It's time to start using your personal Facebook to build your brand, business and awareness.
Matt Sweetwood
How to Handle Online vs. In-Person Leads
Sales

How to Handle Online vs. In-Person Leads

The follow-up separates the ordinary salespeople from the pro status.
Grant Cardone
How to Leverage Industry Awards in Your Marketing Strategy
Marketing Strategies

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
5 Ideas to Create Profitable B2C Marketing Campaigns
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Eric Samson
7 Marketing Mistakes That Could Sink Your Business
Marketing Mistakes

7 Marketing Mistakes That Could Sink Your Business

Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
John Lincoln
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.