Marketing

Move Over, James Corden. Let the Professionals Take Care of Luxury Real Estate.
Lifestyle

Move Over, James Corden. Let the Professionals Take Care of Luxury Real Estate.

According to the company responsible for selling high-end homes such as the Playboy Mansion, here's how the late night host should've played it.
Lindsay Friedman
When You've Built an Audience You'll Know What Product to Sell
Content Marketing

When You've Built an Audience You'll Know What Product to Sell

Content marketing success is, literally, all about the audience. They will tell you what they want they want to buy from you.
Dorie Clark
The Secrets to Amazing Blog Content
The Grind

The Secrets to Amazing Blog Content

Spending money will not solve the problem of content, if nobody wants to read it.
Aj Agrawal
Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump
Marketing Strategies

Marketers Should Focus on Helping the Miserable, Frustrated People Who Flock to Donald Trump

They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.
Peter Gasca
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Entrepreneur Network

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.
Entrepreneur Network
Content Marketers: Don't Ask Them to Sign Up. Tell Them to.
Content Marketing

Content Marketers: Don't Ask Them to Sign Up. Tell Them to.

Your content campaign might be awesome, but ineffective calls to action and an overwhelming landing page are just a couple reasons why potential clients steer clear.
Aaron Agius
The Secrets to Getting Journalists to Notice Your Pitch
Ask the Expert

The Secrets to Getting Journalists to Notice Your Pitch

Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Lindsey Groepper
The 10 Technology Items You'll Need to Start a Podcast
Podcasts

The 10 Technology Items You'll Need to Start a Podcast

Here are the hardware and software tools you'll need. Hint: The first one is a microphone.
Brenton Hayden
Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits
Growth Strategies

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
Dan S. Kennedy
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
Email Remains the Heart of Cross-Channel Marketing
Email Marketing

Email Remains the Heart of Cross-Channel Marketing

It's nice when customers visit your website but the customer who gives you their email address is the one you need to focus on.
Tony D’anna
Video: The Secret Business of Training Navy SEALs
Run a Better Business

Video: The Secret Business of Training Navy SEALs

Inside the operations of a unique business that trains America's elite warriors.
Entrepreneur Staff
You'll Never Get New Customers If You Don't Target New Markets
Marketing Strategies

You'll Never Get New Customers If You Don't Target New Markets

Here are seven ways to broaden your business reach.
Martin Zwilling
The Most Important Metric You Can Track
Online Marketing

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.
Perry Marshall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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