Marketing

Take It From The Pros

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Marketing

3 Content Marketing Trends You Need to Be Addressing in Q2

Stay ahead of the content marketing game by following these three trends.
Take It From The Pros

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Entrepreneur Network

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
Entrepreneur Network

What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery

Bolanile Maté of Be Better Paris describes ways you can reinforce your core value system after it has been challenged.
Data Analysis

How These 3 Fashionable Cousins Use Data To Drive Demand

To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
Marketing Strategies

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
Apps

7 Strategies to Help Breathe Life into Your Dying App

Know what a 'paid-to-free' campaign is? You should.
Take It From The Pros

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Take It From The Pros

Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
equity funding

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Customer Loyalty

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Content Marketing

5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

If content is king, then marketing your content to the masses is crucial component for business success. Here's how to develop an affordable strategy.
Entrepreneur Network

The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.

One incredible return for your investment is a video marketing campaign that demonstrates thought leadership, pumps up your search results and entertains your audience.
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