Marketing

6 Reasons Your Email Marketing Efforts Are Not Effective
Email Marketing

6 Reasons Your Email Marketing Efforts Are Not Effective

Despite the effort you put into creating emails and updating your mailing lists, if you aren't getting clicks, you're wasting your time.
Dan Steiner
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Content Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Justin Gray
7 Copywriting Tricks Based on Psychology
Web Content

7 Copywriting Tricks Based on Psychology

Here are a few hacks to help increase conversions.
Kaleigh Moore
6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions
Call to Action

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Alex Bashinsky
Legal Tips for Using Customer Testimonials
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Want to Learn More About Marketing? Check Out These 43 Websites.
Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
How the Recession Affected Entrepreneur Financing In the Best Way Possible
Retail Businesses

How the Recession Affected Entrepreneur Financing In the Best Way Possible

The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
Tracey Wallace
4 Ways to Freshen Your Outdated Website
Website Optimization

4 Ways to Freshen Your Outdated Website

You're halfway there If your pages load swiftly and can be read on a smartphone but you're nowhere if they don't and can't.
John Boitnott
Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Social Media

Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It

Does social media for business still make sense in 2016? These campaigns illustrate that the answer is yes.
Sujan Patel
5 Tips to Get Your Product or Service Noticed
Marketing Strategies

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Doug and Polly White
Why Split Testing Is the Best Way to Prevent Wasting Marketing Money
Marketing

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money

Don't spend your marketing budget on the wrong ads. If you use social media platforms to split test your ads, you'll quickly find out which are more effective.
Kim Walsh-Phillips
3 Tips for Converting Sales Online
Content Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Brody Dorland
The Quick SEO Guide You Need for Your Website
Marketing

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
Robert W. Bly
How to Get Paid Millions to Drive Your Dream 'Supercar'
Luxury Cars

How to Get Paid Millions to Drive Your Dream 'Supercar'

These ten auto-entrepreneurs love fast cars, and they've turned that love into cold, hard cash.
Tim Burd
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.