Marketing

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling
Storytelling

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Michael Brenner
How This Company Is Making Millions in an Ultra Crowded Market
Branding

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
How to Own Up and Cut Down Your Marketing Spend
Marketing

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.
John Arnold
Is Your Content Worth the Download?
Content Strategy

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Kelsey Meyer
You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies
Marketing Strategies

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Anna Johansson
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Celebrity Endorsement

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Catherine Clifford
Top 10 Customer-Centric Marketing Trends for 2016
Marketing Strategies

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
John Arnold
8 Psychological Insights Into the Brain That Will Improve Your Marketing
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?
Advertising

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
Geoff Weiss
What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.
live streaming

What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.

Here are four fast ways to truly understand your audience using this great video tool.
Calvin Wayman
5 Inexpensive Ways to Do PR for Your Company
Public Relations

5 Inexpensive Ways to Do PR for Your Company

Here are a few ways to get your name out there without spending a lot of money.
5 Ways to Capture Audience Attention and Drive Content Performance
Content Marketing

5 Ways to Capture Audience Attention and Drive Content Performance

Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Erin Everhart
5 Pro Tips for Turning Social Media Leads Into Sales
Marketing

5 Pro Tips for Turning Social Media Leads Into Sales

One direct response expert shares his experience and knowledge to help you increase your sales.
Kim Walsh-Phillips
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.