Marketing

5 Tips for Marketing to Conscious Consumers
Conscious capitalism

5 Tips for Marketing to Conscious Consumers

With do-good mentality on the rise, it's important for marketers to understand the evolving customer decision-making process.
Rebekah Iliff
11 Marketing Tools Worth Trying in 2016
Online Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.
Sujan Patel
9 Ways Small Businesses Can Be Big on Google
Search

9 Ways Small Businesses Can Be Big on Google

With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
John Rampton
4 Ways to Increase Your Content's Reach Without Breaking the Bank
Content Strategy

4 Ways to Increase Your Content's Reach Without Breaking the Bank

While creating content can be a challenge in itself, it's often what you do with the content after it's been published that determines its effectiveness.
Brian Honigman
3 Ways to Boost Your Cause Marketing Strategy
Social Responsibility

3 Ways to Boost Your Cause Marketing Strategy

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.
How to Make Your Startup Introduction Email Simple, Clear and Awesome
Email Marketing

How to Make Your Startup Introduction Email Simple, Clear and Awesome

The first impression is everything -- even via email. Here are tips to get it right.
Alex Iskold
5 Online Payment Tips That Improve Conversion
Payments

5 Online Payment Tips That Improve Conversion

To keep customers from abandoning the sale do everything to make the process smooth.
Peter Daisyme
16-Step Blueprint to Master Your Digital Marketing in 2016
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Jason Parks
How Major Brands Are Using Livestreaming to Market to Millennials
Marketing

How Major Brands Are Using Livestreaming to Market to Millennials

It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales
Black Friday

5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales

There's still time to make sure your ecommerce site is optimized, your social campaigns are a success and your inventory is under control.
Brandon Levey
How Your Small Business Success Is Linked to Facebook's Success
Facebook Advertising

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Susan Solovic
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Deborah Mitchell
4 Disruptors That Made Superior Branding Their Competitive Edge
Marketing Strategies

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Larry Alton
4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month
Content Strategy

4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month

Venture-capital firm CB Insights saw the need for data in that sector's content marketing, and provided it.
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.