Marketing

The One Thing Historical Big Data Can't Tell You
Big Data

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
Aaron Orendorff
Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
Take It From The Pros

Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Entrepreneur Network
10 Ways to Wash Corporate Stink Off Your Cool Brand
Take It From The Pros

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
Must-Listen: School of Greatness Podcast on Marketing Dominance
Marketing

Must-Listen: School of Greatness Podcast on Marketing Dominance

Listen to a podcast interview of Joe Polish, who has built an incredible network of extremely successful entrepreneurs and influencers and has worked with some of the best on their marketing.
Lewis Howes
The Mistakes That Make a PR Crisis Even Worse
Crisis Management

The Mistakes That Make a PR Crisis Even Worse

The surest way to turn a problem into a crisis is to pretend there is no problem.
Brett Relander
5 Marketing Takeaways From Trump's Campaign
Take It From The Pros

5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
Tor Constantino
How to Quadruple Your Referrals
Referrals

How to Quadruple Your Referrals

The typical customer referral program really offers the customer very little inducements to refer anybody.
Shaun Buck
2 Biggest Hurdles to Winning the Referral and Retention Race
Growth Strategies

2 Biggest Hurdles to Winning the Referral and Retention Race

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
Dan S. Kennedy
How to Overcome the 'One-Size-Fits-All' Marketing Trap
Marketing

How to Overcome the 'One-Size-Fits-All' Marketing Trap

Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
Brian Honigman
3 Ways to Improve Your Content Marketing
Content Marketing

3 Ways to Improve Your Content Marketing

Analytics, email automation and backlinks should all be part of your business mix.
Thomas Smale
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
Take It From The Pros

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
How to Overcome the Great Analytics Gap
Analytics

How to Overcome the Great Analytics Gap

Some studies are showing an ever-increasing gap between the information key decision makers want, and the actionable insights needed to drive business forward.
5 Ways to Use Growth Hacking to Increase Publicity and Profit
America's Small Business Heroes

5 Ways to Use Growth Hacking to Increase Publicity and Profit

Marketing expert Ben Angel says you need to implement this technique into your business sooner than later.
Entrepreneur Network
How to Craft Your Social Media Marketing Plan
Marketing

How to Craft Your Social Media Marketing Plan

These tips will help you use social media to connect with and engage your current and prospective consumers.
Robert W. Bly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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