Marketing

12 Steps for Creating the Perfect Webinar
Webinars

12 Steps for Creating the Perfect Webinar

Building the perfect webinar involves the right approach combined with a compelling offer.
R.L. Adams
Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics
Take It From The Pros

Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
Lesya Liu
15 Unorthodox Ways to Get Your Foot In the Door
Sales Strategies

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
Jeff Shavitz
3 Things You Should Consider Before Listing Your Products on Amazon
Amazon Prime

3 Things You Should Consider Before Listing Your Products on Amazon

Note: Amazon Prime's two-day shipping turnaround is especially popular with customers.
Nathan Chan
7 Reasons Why Startups Need to Embrace Agile Marketing
Marketing

7 Reasons Why Startups Need to Embrace Agile Marketing

Every moment your message isn't in market is a moment that your competition is winning over your audience.
Michael LeBeau
Tech Leaders' Best Business, Success and Marketing Tips
Marketing

Tech Leaders' Best Business, Success and Marketing Tips

Four technology experts reveal their advice and predictions on the future of marketing.
Michelle Held
Conferences: Are They Worth Your Precious Startup Time?
Take It From The Pros

Conferences: Are They Worth Your Precious Startup Time?

The first thing to check: Are the people going to that cool-sounding event the ones you need to meet?
Kelly Lovell
Why You Should Take a 'Wait-and-See' Approach to New-Product Launches
Product Launch

Why You Should Take a 'Wait-and-See' Approach to New-Product Launches

Instead of being first to the marketplace, being last may actually present more opportunities.
Daniel Wesley
7 Ways to Get More People to Trust Your Content
customer trust

7 Ways to Get More People to Trust Your Content

These proactive measures can help you separate your trustworthy content from the untruthful stories flooding the internet.
Aj Agrawal
The 6 Rules of TV Advertising for Small Businesses
Advertising

The 6 Rules of TV Advertising for Small Businesses

When it comes to your ad buys, are you following these rules?
Mark Lieberman
Generate 189 Referred Customers in 90 Days or Less
Referrals

Generate 189 Referred Customers in 90 Days or Less

Create a powerful campaign to help you generate hundreds of lifetime clients with tips from the experts.
Shaun Buck
4 Insane Truths About Failing to Follow-up
Sales

4 Insane Truths About Failing to Follow-up

Afraid persistence makes you "appear'' desperate? If you aren't desperate, you aren't trying hard enough.
Grant Cardone
5 Video Content Strategy Tips That Will Grow Your Audience
Growth Hacks

5 Video Content Strategy Tips That Will Grow Your Audience

Use these simple steps to grow your business.
Salma Jafri
How Do You Build a Loyal Customer Base From Scratch? That's What the Las Vegas Raiders Want to Know.
Marketing

How Do You Build a Loyal Customer Base From Scratch? That's What the Las Vegas Raiders Want to Know.

Here's how one number-crunching data wiz is looking carve out an oasis of football fandom in the middle of the desert.
Dan Bova
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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