Marketing

4 Ways to Get Your Blog Moving With Video
Marketing Bootcamp

4 Ways to Get Your Blog Moving With Video

Video is the new image that, happily, you can easily incorporate to increase traffic and sales.
James Tew
Companies Need Marketing Now More Than Ever
Marketing Bootcamp

Companies Need Marketing Now More Than Ever

Gary Slack, Chairman and Chief Experience Officer at Slack and Company, talks about why companies need marketing now more than ever.
Avoid Creeping Out Your Customers With Respectful Personalization
Marketing Bootcamp

Avoid Creeping Out Your Customers With Respectful Personalization

Taking customization too far will hurt your bottom line.
Richard Sharp
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing Bootcamp

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
The 3 Rules for a Publishable Op-Ed
Marketing Bootcamp

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
How to Create an Effective Banner Ad
Marketing Bootcamp

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
Neuromarketing: The Science, Art and Opportunity
Marketing Bootcamp

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Andrew Medal
3 Ways to Level Up Your Marketing With Pokemon Go
Marketing Bootcamp

3 Ways to Level Up Your Marketing With Pokemon Go

Catch all the Pokemon masters you can with these three marketing strategies.
Marty Schneck
12 Ways to Land Media Coverage Without a Press Release
Marketing Bootcamp

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
Why Defining Content Campaign Success is Harder Than It Sounds
Marketing Bootcamp

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Aaron Agius
If Ethics Aren't Fashionable Yet, They Will Be Soon
Marketing Bootcamp

If Ethics Aren't Fashionable Yet, They Will Be Soon

Bolanile Maté of Be Better Paris talks about the new Fashion Transparency Index and what it means for the fashion industry.
Entrepreneur Staff
How to Align Content Marketing With the Buyer's Journey
Marketing Bootcamp

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Samuel Edwards
Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon
Marketing Bootcamp

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon

The game is a massive success despite having been launched in only five countries -- the United States, Australia, New Zealand, Britain and Germany.
Identifying Your Signature Service
Marketing Bootcamp

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Karen Tiber Leland
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.