Marketing

How to Start Your Own Video Blog
Vloggers

How to Start Your Own Video Blog

Entrepreneur Network Partner Salma Jafri interviews a vlogging expert so you have the tools to make your own great video blog.
Salma Jafri
How to Build A Successful Chatbot
Chatbots

How to Build A Successful Chatbot

Chatbots can help customers, entertain users and market products to your target audience.
Marsha Hunt
Don't Obsess Over the Competition
Take It From The Pros

Don't Obsess Over the Competition

Valeria Basso, owner of Symphonic Communications, says that you always need to do work that you believe in because it can reflect who you are.
Rethinking Sales and Marketing in the 'Post-Truth' Era
Truth

Rethinking Sales and Marketing in the 'Post-Truth' Era

In the Post-Truth Era, you might be wondering, "Will I need to be even more liberal in my treatment of 'the truth' to compete?"
Tomer Shiran
What This Medical Marijuana Company Can Teach You About Getting Buzz
Take It From The Pros

What This Medical Marijuana Company Can Teach You About Getting Buzz

After raking in $100,000 every month, competitors opened up nearby, resulting in high times fading.
How Can Brands Appeal to Millennials? Watch This Facebook Live May 17.
Ask Entrepreneur

How Can Brands Appeal to Millennials? Watch This Facebook Live May 17.

Entrepreneur.com's associate editor and editorial assistant will talk about how brands can tap into the values and interests of the oft-misunderstood generation on the next #AskEntrepreneur Facebook Live.
Entrepreneur Staff
How to Make the Power of the Hashtag Work for You
Instagram

How to Make the Power of the Hashtag Work for You

Using this little symbol properly will help you reap big rewards on Instagram.
Kim Walsh-Phillips
Should You Use Paid Ads to Promote Your Small Business?
Advertising

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don't really know what you are doing.
Creating Sales Presentations That Convince Prospects to Buy
Sales

Creating Sales Presentations That Convince Prospects to Buy

Find out more about one of the best organizational structures for any presentation, and learn how to apply it to make positive changes, deliver presentations that will be remembered, and drive results.
Jill Schiefelbein
6 Ways Your Customer Service Department Can Generate More Revenue
Take It From The Pros

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?
Jeremy Gin
Intelligent Search Drives More Customers to Your Business Than Your Website
Search Engine Marketing

Intelligent Search Drives More Customers to Your Business Than Your Website

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.
Marc Ferrentino
Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.
Marketing

Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.

The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.
Entrepreneur Staff
4 Ways to Boost Your Social Media Creativity Game
Social Media Marketing

4 Ways to Boost Your Social Media Creativity Game

You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics.
Daniel Wesley
How to Use Content and Social to Promote Your Small Business
Social Media Marketing

How to Use Content and Social to Promote Your Small Business

Small businesses have personality, and that's why customers love to buy from them and shop locally. So, play up your business's personality, using social media.
Pratik Dholakiya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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