Marketing

Why Your Internet Leads Aren't Converting
Marketing Bootcamp

Why Your Internet Leads Aren't Converting

Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.
Grant Cardone
To Invest in Mobile or Not to Invest in Mobile... That is the Question
Marketing Bootcamp

To Invest in Mobile or Not to Invest in Mobile... That is the Question

You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
SC Moatti
Simple Is the Only Solution for Retailers
Marketing Bootcamp

Simple Is the Only Solution for Retailers

Every entrepreneur has the same question: How do I get new clients?
Tracy Byrnes
The 3 Best Ways for Your Business to Get Early Exposure
Marketing Bootcamp

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
5 Ways to Make Your Ecommerce Business Stand Out
Marketing Bootcamp

5 Ways to Make Your Ecommerce Business Stand Out

How can you foster customer loyalty in an increasingly brand-agnostic world?
Thomas Smale
10 Principles for Creating an Effective Public Relations Plan
Marketing Bootcamp

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.
Craig Cincotta
Why No Single Software Program Alone Will Fix Your Content Marketing
Marketing Bootcamp

Why No Single Software Program Alone Will Fix Your Content Marketing

Software alone won't save you or your marketing -- but a smart, wonderful team that knows how to use it just might.
Kelsey Meyer
6 Key Variables You Must Track in Your Marketing Campaigns
Marketing Bootcamp

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Craig Simpson
3 Tips for Creating Sponsored Content That Engages Consumers
Marketing Bootcamp

3 Tips for Creating Sponsored Content That Engages Consumers

With the right tools your sponsored post will generate results for your brand.
Sarah Ware
5 Etiquette Rules for Using Emojis at Work
Marketing Bootcamp

5 Etiquette Rules for Using Emojis at Work

Emojis, once solely symbols of teen angst or exuberance, are a hieroglyphic adults can use, albeit gingerly, in professional communications.
Jacqueline Whitmore
How This Creative Company Builds Signs That Stand Out
Marketing Bootcamp

How This Creative Company Builds Signs That Stand Out

Rob Whitehead, president and co-owner of Olympic Signs, talks about the sign industry and business insights.
Try Apple's Search Ads to Drive New User Signups in the App Store
Marketing Bootcamp

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Eric Siu
Effective Content Campaigns Are Gold, But Most Aren't
Marketing Bootcamp

Effective Content Campaigns Are Gold, But Most Aren't

Ask these questions to align your leaden efforts to a customer's buying cycle to create sales alchemy.
Aaron Agius
10 Disturbingly Offensive Ads That Landed Big Brands in Big Trouble
Marketing Bootcamp

10 Disturbingly Offensive Ads That Landed Big Brands in Big Trouble

From blatantly racist to viciously homophobic, these derogatory ads went beyond too far.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.