Marketing

11 Ways to Write Powerful Ad Headlines
Marketing Bootcamp

11 Ways to Write Powerful Ad Headlines

Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
Craig Simpson
6 Common Problems for Marketing Agencies and How to Fix Them
Marketing

6 Common Problems for Marketing Agencies and How to Fix Them

Thanks to huge developments like mobile technology, social media and Big Data, marketing is an entirely different environment.
Patrick Schock
7 Email Etiquette Strategies That Will Win You Clients for Life
Email

7 Email Etiquette Strategies That Will Win You Clients for Life

Don't just fire off emails. Take time to craft each one.
Dan Scalco
5 Lessons You Can Learn From the Viral Success of Dollar Beard Club
Make More Happen

5 Lessons You Can Learn From the Viral Success of Dollar Beard Club

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.
Andrew Medal
3 Ways for Startups to Master the Art of Emailing
Content Marketing

3 Ways for Startups to Master the Art of Emailing

Sometimes it's okay, actually more than okay, that your copy writing doesn't sound like it's from a cheesy sales robot.
Phong Ly
The Importance of Listening Is the Lesson to Be Learned From This Election
Make More Happen

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Jim Joseph
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Make More Happen

How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.
Jayson DeMers
Does Your Small Business Really Need a Marketing Plan?
Marketing

Does Your Small Business Really Need a Marketing Plan?

There's no use in denying it -- marketing is a critical component of a small business' success.
4 Ways You're Undermining Your SEO Efforts
SEO

4 Ways You're Undermining Your SEO Efforts

Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.
Ayodeji Onibalusi
10 Secrets to Master Your Personal Brand
Make More Happen

10 Secrets to Master Your Personal Brand

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.
Deep Patel
These Are the Hottest Words Found in Startup Descriptions
Make More Happen

These Are the Hottest Words Found in Startup Descriptions

Still describing your startup as an 'app' company? Here's why you shouldn't.
Lydia Belanger
5 Ways Brands Can Build Loyalty With Young Consumers
Marketing to Millennials

5 Ways Brands Can Build Loyalty With Young Consumers

Millennials and Generation Z should be courted by businesses that want to grow their base.
Deep Patel
7 Things You Didn't Know About Pocky
Food

7 Things You Didn't Know About Pocky

It's Pocky Day, so snap into some tasty facts about this mysterious Japanese treat.
Entrepreneur Staff
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows
Product Development

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
Ray Beharry
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.