Marketing

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan
How to Make the Right Sales Pitch
Sales Strategies

How to Make the Right Sales Pitch

Author Jill Schiefelbein chats with entrepreneur Grant Cardone about how to craft the perfect sales pitch.
Jill Schiefelbein
Rise of the Content Machines: How Blogs Became a Secret Weapon
Content Marketing

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Craig Corbett
Why Restaurants Are Rushing to Adopt Higher Welfare Standards for Chickens
Restaurants

Why Restaurants Are Rushing to Adopt Higher Welfare Standards for Chickens

First Pret and Panera, then Starbucks, now Chipotle: What they're thinking, when it comes to chickens.
Brent Cox
From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Andrew Caravella
3 Conversation Starters to Convert Prospects Into Customers
Increasing Conversions

3 Conversation Starters to Convert Prospects Into Customers

To start a sales relationship off right, you have to offer value out of the gate, but just as important is attempting to understand a prospect's challenges. Without these essential exchanges, you're just pitching into the wind.
Marc Wayshak
Marketing Lessons for Your Start-Up: 3 Success Stories
Online Marketing

Marketing Lessons for Your Start-Up: 3 Success Stories

Buffer, HubSpot and Warby Parker didn't break the bank with their start-up marketing plans. They just did them well.
Firas Kittaneh
10 Overrated Marketing Trends
Marketing

10 Overrated Marketing Trends

Make sure you always know the reasons and numbers behind your marketing plan.
Putting the Super Bowl's $5 Million Ads Under the Microscope
Super Bowl Ads

Putting the Super Bowl's $5 Million Ads Under the Microscope

A little Monday morning quarterbacking by advertisers might help make those pricey ad slots go further next year.
Heather Andrew
10 Tips for Millennial Marketing
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.
Christina Baldassarre
4 Online Marketing Tactics to Advertise Your Import/Export Business
Online Marketing

4 Online Marketing Tactics to Advertise Your Import/Export Business

With these four methods, marketing your import-export business is just a click away.
The Staff of Entrepreneur Media, Inc.
Domino's Now Has a Wedding Registry, Because You Know, People Love Pizza?
Dominos

Domino's Now Has a Wedding Registry, Because You Know, People Love Pizza?

The company has baked a rather clever marketing plan.
Rose Leadem
Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards
Marketing Lessons from the Fake Bacon Shortage
Marketing

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.