Marketing

Marketing Strategies

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers.
Public Relations

Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not.
GDPR

The EU's GDPR: 6 Things Online Business Owners and Marketers Can Do to Prepare

Did you know, for example, that cold-emailing, under GDPR, is effectively dead?
Facebook Ads

6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you're targeting the right kind of audience with the right kind of offers.
YouTube

Why You Should Take Your YouTube Broadcasts Live

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more.
Websites

The Essential Elements Every Business's Website Should Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages.
Marketing Strategies

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.
Marketing

Marketing Lessons From Stormy Daniels

Whatever you're selling, make sure your marketing message is focused, concise and credible.
Crowdfunding

The Data Reveals These 3 Fundamentals for Crowdfunding Success

To achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors.
Marketing

4 Changes You Need to Make Now to Comply With the EU's Tough New Data Law

Non-compliance can lead to hefty fines whether your company is based in the European Union or not.
Amazon

Amazon's Allegedly Harsh Work Culture Has Made Headlines: Here's What You Can Learn

Whether or not you bought the allegation that Amazon workers 'peed in bottles' to survive brutally long work shifts, you should pay attention to your own culture.
Personal Branding

14 Personal Branding Tips for Aspiring Freelancers

Here are some ways you can set yourself apart in the highly saturated freelance market.
Trade Shows

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget.
Video Marketing

The 8 Most Popular and Effective Uses of Video Marketing

How many ways can you put video marketing to work for your brand?
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