Marketing

Marketing Strategies

9 Powerful Ways to Use the Pareto Principle in Marketing

Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.
Social Media Marketing

How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months

Avoiding VC funding and keeping things simple are some of this entrepreneur's secrets.
Online Marketing

Why Your Small Business Must Start a Blog

A blog is a marketing tool that gives you the opportunity to provide your customer with information and position value.
SEO

Supercharge Your Local Listings and SEO with These 5 Tools

These tools will help you manage your listings and track your performance on search engines over time.
Entrepreneur Network

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content-marketing expert Salma Jafri explores the history of content marketing and how you can make it work for you.
Marketing Strategies

3 Not-So-Obvious Steps to Writing a Successful Business Book

A book is the single greatest marketing tool a new or growing business can create.
Public Relations

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.
Social Media Marketing

3 Marketing Strategies That Will Surely Sink Your Startup

There is so much that can go wrong by surprise when you're growing a business that you have to avoid what is certain not to work.
Entrepreneur Network

5 Essential Questions to Ask to Get the Most Out of Your Live Event

Hosting fun face-to-face gatherings can really boost your business in this isolating age of social-media marketing.
Entrepreneur Network

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Ready to Launch

How to Master SEO and Grow Your Business

An interactive learning experience with SEO and digital marketing experts.
Crisis Management

What Entrepreneurs Can Learn From Theranos's Fall From Grace

Honesty and transparency are vital for success. Don't let your customers hear from somebody else that you've sold them a work in progress.
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