Marketing

Crayola Launches a Line of Coloring Books for Adults
Creativity

Crayola Launches a Line of Coloring Books for Adults

Because sometimes it's fun to color inside the elaborate lines.
Laura Entis
The 3-Part Elevator Pitch Formula You Need to Know
Marketing

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Robert W. Bly
How to Navigate the River of Marketing Data
Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Derek Newton
To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement
Marketing

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

It's a slippery slope to marketing perdition when you don't give customers the attention your data makes possible.
Mark Harrington
The Non-Designer's Guide to Hiring a Great Freelance Web Designer
Web Design

The Non-Designer's Guide to Hiring a Great Freelance Web Designer

Five factors to consider to ensure you're hiring just the right one.
Jonha Richman
5 Ways to Maximize Word-of-Mouth Marketing
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Brian Sutter
Why Live-Streaming Video Should Be the Next Battlefront in Your Brand's Social-Media Strategy
Content Strategy

Why Live-Streaming Video Should Be the Next Battlefront in Your Brand's Social-Media Strategy

Nascent platforms like Periscope, Meerkat and YouNow will be widely embraced by marketers in the next six to 12 months, experts say.
Geoff Weiss
Aligning Your Wardrobe Style With Your Personal (and Professional) Brand
Clothing Business

Aligning Your Wardrobe Style With Your Personal (and Professional) Brand

Your appearance tells your story. Is your story aligned with the business image you want to project?
Holly Mason
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Marketing

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Aaron Agius
The Art of Hacking a Conference
The Grind

The Art of Hacking a Conference

Here are five tips to make the most of any conference, without spending a ton of money.
David Chait
5 Actions to Start Now to Put a Pretty Bow on Your Holiday Efforts
Holidays

5 Actions to Start Now to Put a Pretty Bow on Your Holiday Efforts

You should have most of your planning done by now, but here are some small details that should help you get more customers and make them happier.
Jess Ekstrom
5 Ways to Optimize Local Search Results and Compete With the Big Guys
Local SEO

5 Ways to Optimize Local Search Results and Compete With the Big Guys

Own a small local business? Manipulate Google and SEO to your advantage for top spots in web searches.
Tiffany Monhollon
What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.
Customer Experience

What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.

Build a site that offers a seamless experience and an exciting ride, wrapped in an attractive package.
Tal Schwartz
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.