Marketing

social influencers

6 Secrets to Getting a Social Influencer's Attention

Tip: Get your foot in the door before asking for any big favors.
Social Media Marketing

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.
Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
Consumer Habits

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Project Grow

5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Video Marketing

Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think

For fewer zeroes than you think, you can give your content an authentic immediacy and put your audience right in the middle of the action.
Local SEO

Why You Should Immediately Maximize Your Local SEO

Did you know that Google actually recognizes that certain searches, such as for restaurants and dentists, are local?
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Marketing

4 Simple Strategies for Influencing the Affluent

The very rich are very sheltered. Selling to them is extraordinarily hard until you learn how to get in front of them.
Branding

How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
Mistakes

The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Native Advertising

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
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