Marketing

5 Signs That You've Lost Momentum in Your Business
Growth Matters

5 Signs That You've Lost Momentum in Your Business

Examine why your business has stalled,, make the necessary changes and get back to what you love doing.
Kimanzi Constable
OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.
Entrepreneur Network

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

Marketing expert Salma Jafri explains how even the "boringest" of businesses can produce the best online content.
Entrepreneur Network
'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips
Marketing

'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips

The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
Kim Lachance Shandrow
Breaking Down the Tactics and Tools the Presidential Candidates Are Using
Presidential Elections

Breaking Down the Tactics and Tools the Presidential Candidates Are Using

Sure, President Obama used social media to help him win the 2008 election. But 2016 is a very, very different animal. Millennials, anyone?
Sujan Patel
3 Online Marketing Strategies to Kick-Start Stagnant Sales
Online Marketing

3 Online Marketing Strategies to Kick-Start Stagnant Sales

What irresistible exit offer do you have? And, have you considered putting an emoji in your subject line?
Jonathan Long
Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness
On-Demand

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

The rise in on-demand services is causing significant challenges for brands.
Peter Gasca
3 Reasons Your Small Business Should Use Email Marketing
Email Marketing

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
The Simplest Way to Improve Your Call to Action Using A/B Testing
A/B Testing

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Zubin Mowlavi
3 Questions to Ask Before Hiring a PR Agency
Take It From The Pros

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Elliot Tomaeno
Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?
Social Media

Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?

Only one can emerge as the winner on social media.
Carolyn Sun
Where Do Companies Like Alexa and Compete Get Their Data?
Analytics

Where Do Companies Like Alexa and Compete Get Their Data?

Browser toolbars provide important analytics for Web-based marketers.
James Parsons
How to Market Your Company Mascot on a Budget
Take It From The Pros

How to Market Your Company Mascot on a Budget

Mascots are perfect social media spokescharacters!
Ann Smarty
5 Ways to Steal Your Competitor's Web Traffic
Website Traffic

5 Ways to Steal Your Competitor's Web Traffic

Driving consumers to your website will increase online traffic and increase competitiveness in the marketplace.
Ian Cleary
Throw Your Company to the Sharks -- on 'Shark Tank,' That Is
Shark Tank

Throw Your Company to the Sharks -- on 'Shark Tank,' That Is

Pitching your business on this hit show could pay off handsomely -- as long as you know what you're doing.
Robert Glazer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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