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Marketing

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An Open Letter To 'Open Letter' Writers

An open letter can be a great way to air your grievances -- but make sure you do it right.
Take It From The Pros

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Take It From The Pros

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Pinterest

5 Tips for Creating Great Pins on Pinterest

Pinterest is all about eye candy and stories. What's yours?
Content Marketing

3 Ways for Content Marketers to Encourage Consumer Loyalty

Data proves influencer marketing is the fastest growing type of marketing today.
Entrepreneur Network

Use Video and Social Media to Market Yourself With No Money

Content-marketing expert Salma Jafri shares eight tips to market your business on a zero-dollar budget.
Team Work

Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk

Here's how the cloud-based business communications company routinely out-markets major competitors for a fraction of the budget.
Take It From The Pros

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Future Tech

Coming Soon: Marketing Targeted Only at You

Real-time, GPS marketing is no longer science fiction.
Snapchat

7 Unofficial Rules of Snapchat All Marketers Need to Follow

Want to start using Snapchat to market your business or brand? Careful!
Public Relations

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Marketing

Why 'Digital' Marketing Is the New Traditional Marketing

All types of marketing have the same function: to garner attention.
Marketing

Visual Marketing and the Future of Geolocation

Be prepared for the future of personalized marketing through geolocation.
Facebook Advertising

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Team Work

Your Lame Small Talk Could Be Costing You the Sale

You don't have to be a brilliant conversationalist, just mind your manners, remember names and listen.