Marketing

7 Steps to Get Influencers to Share Your Content
Influencer Marketing

7 Steps to Get Influencers to Share Your Content

Get the sharing going by posting amazing content, commenting on blogs, asking others to share and more.
Aaron Agius
How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days
Facebook Advertising

How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days

I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Ken Dunn
3 Ways Co-Marketing Can Help Your Small Business Grow
Marketing Strategies

3 Ways Co-Marketing Can Help Your Small Business Grow

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.
Should Branding Begin With the Product or the Company's Values?
Take It From The Pros

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
The 4 Essential Elements of a Franchise Marketing Plan
Marketing

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Mark Siebert
5 Ways to Use the 'Trump Effect'
Marketing

5 Ways to Use the 'Trump Effect'

You can learn from one of American's most successful entrepreneurs how to gain massive attention and dominate your competition.
John Brubaker
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
Digital Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas
4 Key Reasons Local Businesses Fail When Using Google AdWords
Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Perry Marshall
9 Steps for Sticking With Your Marketing Plan
Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Robert W. Bly
5 Essentials for Building a Lucrative Ecommerce Site
Ecommerce

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
John Boitnott
15 Ways to Get More ROI From Social Media This Month
Social Media

15 Ways to Get More ROI From Social Media This Month

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Sujan Patel
4 Lessons Learned From This Year's Super Bowl Advertising
Super Bowl Ads

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
Product Development

3 Steps to Bring Your New Electronic Product to Market

Follow these tips to turn your concept of a brilliant new gadget into profit.
John Teel
10 High-Profile Brand Partnerships That Struck Gold
Take It From The Pros

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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