Marketing

5 Essentials for Building a Lucrative Ecommerce Site
Ecommerce

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
John Boitnott
15 Ways to Get More ROI From Social Media This Month
Social Media

15 Ways to Get More ROI From Social Media This Month

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Sujan Patel
4 Lessons Learned From This Year's Super Bowl Advertising
Super Bowl Ads

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Jim Joseph
Product Development

3 Steps to Bring Your New Electronic Product to Market

Follow these tips to turn your concept of a brilliant new gadget into profit.
John Teel
10 High-Profile Brand Partnerships That Struck Gold
Take It From The Pros

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
6 Content Marketing Tips for Non-Sexy Industries
Content Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.
Samuel Edwards
You Won't Grow Your Business Relying on These 3 Marketing Myths
Online Marketing

You Won't Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.
Kimanzi Constable
The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas
Storytelling

The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas

And this skill is shared by the most successful business leaders in the world.
Carmine Gallo
How to Launch a Product That Sells
Selling

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.
Dorie Clark
This Vital Tip Will Make Your Voice Mails More Effective
Sales

This Vital Tip Will Make Your Voice Mails More Effective

It's all in the opening line, as this study shows.
Taco Bell's New Mystery Item: What Could It Be?
Franchises

Taco Bell's New Mystery Item: What Could It Be?

As speculation grows ahead of the chain's Super Bowl reveal, here are a few possibilities of what it might be.
Lindsay Friedman
5 Growth-Hacking Strategies to Increase Your App Downloads
Apps

5 Growth-Hacking Strategies to Increase Your App Downloads

With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
Steve Young
How LinkedIn Has Helped Kill Cold Calling Once and for All
Linkedin

How LinkedIn Has Helped Kill Cold Calling Once and for All

LinkedIn's messaging feature allows others to get to know you first, on their own terms, which is preferable to pretty much everyone.
Stephen Key
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Super Bowl Ads

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
David Hagenbuch
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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