Marketing

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign
Public Relations

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Craig Corbett
How the Tacky Sweater Holiday Novelty Became Big Business
Niche marketing

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Peter Gasca
50 Online Marketing Influencers to Watch
Online Marketing

50 Online Marketing Influencers to Watch

Which experts stand out and have proven themselves to be leading authority figures?
Jayson DeMers
How to Create Visual Content That Resonates With Your Audience
Visual Content

How to Create Visual Content That Resonates With Your Audience

The most important part of crafting a visual identity is consistency.
Brian Honigman
4 Ways to Maximize the Visual Web's Potential
Visual Content

4 Ways to Maximize the Visual Web's Potential

More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.
Ophir Tanz
4 Marketing Principles to Dominate Your Target Market
Make More Happen

4 Marketing Principles to Dominate Your Target Market

Marketing is critical to the success of any business, which is why it's so important to get it right. These four rules will help.
Steve Tobak
4 Ways to Tailor Your Marketing to Each Customer
Personalization

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Pratik Dholakiya
3 Ways to Retain Loyal Customers By Going Above and Beyond
Customer Loyalty

3 Ways to Retain Loyal Customers By Going Above and Beyond

My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Karen Mishra
Market Research Is Key to Recognizing Licensing Opportunities
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Pete Canalichio
'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page
Online Marketing

'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page

Here are what four companies have successfully done on their About pages. You might want to follow their example.
Aaron Orendorff
6 Ways to Stop Selling and Get More Customers Buying
Sales Strategies

6 Ways to Stop Selling and Get More Customers Buying

Convincing customers that you are a leader rather than a pusher is now more important than ever.
Martin Zwilling
6 Content-Marketing Lessons 'Inside Out' Can Teach Us
Content Marketing

6 Content-Marketing Lessons 'Inside Out' Can Teach Us

Pixar's 'Inside Out' doesn't only entertain; it also teaches valuable lessons for content marketers.
Philip Masterson
Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)
Marketing

Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)

Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
Melissa Dawn
Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.
Sales Strategies

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.
John Brubaker
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.