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Marketing

Marketing Strategies

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Video Marketing

6 Ways to Use Video to Sell New-Product Concepts

The trick is to show the benefit of your idea without disclosing exactly how it works.
Google

Why Local Businesses Should Pay Extra Attention to Google Maps

Want to score more web traffic and in-person visits? Better start promoting your business on Maps.
Big Data

4 Things Data is Not and Where to Focus Instead

Data is a raw material, not the finished product.
Marketing Strategies

Marketing Addiction Is the Struggling Entrepreneur's Pitfall

Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
Entrepreneur Network

The Most Effective Marketing Technique

Entrepreneur Network partner Bobby Donahue reveals the one strategy that works for companies of all types.
Mobile Apps

3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success

Feel like talking to your best bud at 2 in the morning after drinking too much? Who ya gonna call?
Online Marketing

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Content Marketing

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Marketing

12 Domain-Name Debacles: 'Hillary Potter' for President and More

The Democratic presidential nominee joins 11 other entities who faced trouble on the web.
Marketing

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Gifs

The Ultimate Guide to GIFs: How to Create Them and When to Use Them

Here are the best tools, tips, and tricks to step up your GIF game.
Core Values

A Set of Core Values Is What Makes Company Culture a Real Thing

When your team has shared values you worry less about them leaving for more money somewhere else.
Online Marketing

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Young Entrepreneurs

3 Cost-Effective Ways to Increase Brand Awareness

The most common problem entrepreneurs face is that nobody has heard of them or their business.