Marketing

Instagram

3 Easy Ways to Increase Your Brand's Engagement on Instagram

Don't just show your product pictured against a white background. Get into the wild!
Amazon

4 Reasons Why Amazon's Product-Search Dominance Matters

Customers research your products before they buy but smart strategy can reclaim sales lost to 'showrooming' and 'webrooming' alike.
Influencer Marketing

Why Influencer Marketing Is Great for Your SEO

These four tips will help you build a "win-win" relationship with your influencers.
Publicity

Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.
Online Advertising

3 Ways to Make Sure Your Online Ads Aren't a Turnoff

For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Ready for Anything

3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

Leave the past behind and get ready to take your lead generation to the next level.
Personal Branding

Easy Ways to Start Developing Your Personal Brand on Social Media

Use these simple tips to start growing your brand on Facebook, Instagram, Instagram Stories and Snapchat.
Twitter

Twitter: The Company No One Wants to Buy

Despite a number of high-profile companies looking at Twitter, the social media site simply doesn't make enough money.
Social Media

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Starting a Business

Are You Playing Offense or Defense in Your Business?

It's important to strike a balance between the offensive and defensive tasks of your business.
Branding

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
Agile Marketing

3 Compelling Reasons to Adopt Agile Marketing

Is "agile marketing" on your to-do list for the coming year? If not, it's time to get up to speed.
Holidays

Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts

Luxury estates, private planes and fancy cars, oh my.
Instagram

25 Fantastic Examples of Brands Using Instagram

From GE to Taco Bell, these 25 brands have Instagram strategies worth replicating.
Blogging Tips

4 Steps to Creating Great Blog Posts When You're Pressed for Time

Having a plan for your business blog allows you to create great content in less time.
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