Marketing

SEO

Top 7 Things You Don't Know About SEO

Stay in the information loop regarding SEO practices to maintain steady traffic to your website.
Networking

4 Investments Every Startup Owner Should Make This Year

First, start with the 'Rule of 200,' which will require you to reach out to 10 people per day.
Customer Experience

An Entrepreneur's List of 17 Techniques for Handling 'Haters'

Next time some angry individual spews venom, here's what you do.
Email Marketing

How You Can Get Into Your Customers' 'Friend Zone' Via Email

Get up close and personal with your email marketing. Think of it as 'friends with benefits.'
Marketing

You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen

The two important steps between where your client stands now -- and getting that deal closed, pronto!
Public Relations

6 Secrets to More PR in Less Than an Hour a Day

Talk is cheap. So get your customers chatting. HARO, anyone?
Family Businesses

Passing the Family Company to the Next Generation Is a Complicated Business

Having a clear, organized succession plan often goes a long way towards smoothing the rocky transitional period.
Online Marketing

Leveraging Facebook's 'Instant Articles' for Business Growth

Meet the newest mobile marketing technology for 'storytelling' your brand to fame and fortune.
Take It From The Pros

The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Marketing Strategies

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Content Strategy

Why Most Companies Fail at Content Promotion

Do you see content the way Bill Gates sees it? Or the way the president of Pixar sees it?
Content Strategy

Why No One Wants to Hear Your Story (and How to Fix That)

Be yourself. The you that you are is far more attractive than the you people tell you you should be.
Marketing Strategies

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Entrepreneur Network

If You're a Woman, You Should Feel Like a Natural Marketer. Because You Are.

Content-marketing expert Salma Jafri outlines seven ways females are the fairer sex when it comes to being promotional.
Take It From The Pros

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
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