Marketing

5 of Today's Marketing Trends Include Refurbished Classic Techniques
Marketing

5 of Today's Marketing Trends Include Refurbished Classic Techniques

Today's marketers are dusting off old ideas like sweepstakes and finding new ways to use email and podcasts.
Charlotte Nichols
6 Tactics to Generate More Revenue From Increased Holiday Website Traffic
Ecommerce

6 Tactics to Generate More Revenue From Increased Holiday Website Traffic

Ecommerce quickly becoming the norm is a golden opportunity for businesses to have a successful holiday season and a strong end to Q4 of 2015.
Jonathan Long
Engage People With Interactive Content With These 7 Cost-Effective Strategies
Online Marketing

Engage People With Interactive Content With These 7 Cost-Effective Strategies

Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
Aaron Agius
6 Steps to Launching Your Product to Amazon's Best-Seller List
Social Media Marketing

6 Steps to Launching Your Product to Amazon's Best-Seller List

You can launch even before your product goes on sale, without buying any ads.
Kim Walsh-Phillips
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Chris Campbell
Where Should You Spend Your Ad Budget?
Advertising

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Tracy Byrnes
A 4-Step Process for Selling Your Sales Team on Your Product
Sales

A 4-Step Process for Selling Your Sales Team on Your Product

When sales are slow and the team worries you're charging too much, it's time for them fall in love with the product all over again.
Jason Forrest
6 Steps to Planning a Free Startup Event and Making a Splash
Events

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Mary Wang
5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign
Social Media

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Use this tool to determine exactly what your readers want more of.
Stefanie Daneau
Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.
Marketing

Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
Kim Lachance Shandrow
Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)
Business Management

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)

Why can't sales and marketing just get along? Here are three tips to help them get on the same page.
Chris Byers
7 Steps to Gain $46,000 of Online Promotion for Under $230
Content Marketing

7 Steps to Gain $46,000 of Online Promotion for Under $230

Get the most bang for only a few bucks using these free (or inexpensive) platforms for content marketing.
Joe Shervell
8 Reasons Why Your Marketing Sucks
Marketing

8 Reasons Why Your Marketing Sucks

Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
Steve Tobak
How to Use Webinars to Promote Your Book
Books

How to Use Webinars to Promote Your Book

If done correctly, webinars can be a cost-effective solution to publicize a book.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.