Marketing

Ask Entrepreneur

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Brand Development

What You Can Learn About Growing a Brand From the Most Influential Celebs

Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
Creativity

Seth Godin: Think of Your Customers as Weird, Not Dumb

'The idea that you need to dumb, dumb, dumb it down so you can reach everyone is exactly the opposite of what it means to lead.'
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Product Placement

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
Ready for Anything

4 Rules For Converting Leads into Sales

In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.
Apps

5 Simple, Low-Budget Growth Hacks to Increase App Downloads

User acquisition doesn't have to be complicated or expensive.
Mobile Technology

How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
SEO Tips

Link-Building 101: Wanna Take the Course?

Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
Chipotle

After A Failure, What Makes Customers 'Trust' Again? And Can Chipotle Pull It Off?

When you construct a safety policy, first and foremost, make it personal.
User-generated Content

How to Avoid Potential Pitfalls With User-Generated Content

You need to define legal responsibilities and develop a filter process to ensure you promote only high-quality submissions.
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