Marketing

Catch Me If You Can: How to Get Sales Leads to Chase You
Sales

Catch Me If You Can: How to Get Sales Leads to Chase You

Authority, automation and good listening skills are key in getting prospects to come to you instead of the other way around.
Clate Mask
4 Elements of Brand Stories That Inspire Customer Loyalty
Storytelling

4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Robert Wallace
5 Marketing Strategies That Don't Involve Social Media
Marketing

5 Marketing Strategies That Don't Involve Social Media

What else can a business do to reach people? Here are some ideas that don't involve likes, shares or tweets.
Jess Ekstrom
A Mega-Investor's 6 Best Marketing Tips for Social Businesses and Nonprofits
Social Entrepreneurs

A Mega-Investor's 6 Best Marketing Tips for Social Businesses and Nonprofits

When your business is mission-driven, there is the added complexity of educating potential customers on the purpose and the drive behind the organization.
Carol Roth
Get Personal to Close the Customer Experience Gap
Marketing

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.
Luc Burgelman
Why I Emailed a Dog
Email Marketing

Why I Emailed a Dog

Having fun with a cold email to a prospect livens up the pitch and betters your odds of a response.
David Koji
5 Cool Things You Can Do With Customer Feedback
Customer Service

5 Cool Things You Can Do With Customer Feedback

Ever hear of a 'wall of love'? Time to build one for your company.
Akshaya Venkat
The Secret to Selling to Big Companies
Closing Sales

The Secret to Selling to Big Companies

You're smart; you're agile; you can do things the big guys can't. What's to worry about?
John Ruhlin
Boost Your App's Chances of Being Featured by Apple With These 7 Tips
Apps

Boost Your App's Chances of Being Featured by Apple With These 7 Tips

The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
Steve Young
'Tis the Season: It's Time to Get Mobile Ready for Christmas
Mobile

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Online Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
James Briggs
Brands: Get Up to Date on Federal Trade Commission Guidelines
Regulations

Brands: Get Up to Date on Federal Trade Commission Guidelines

Be aware of new FTC regulations regarding advertising and social media.
Eric Dahan
4 Things Businesses Need to Know But Often Don't About Facebook Advertising
Social Media Marketing

4 Things Businesses Need to Know But Often Don't About Facebook Advertising

Marketing opportunities exist on the world's biggest social-media channel that you need to know about.
Kim Walsh-Phillips
3 Steps to Building Your Brand's Unfair Advantage
Marketing

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
Jerry Jao
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.