Marketing

Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays
Website Optimization

Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays

Ride the viewability wave and optimize for programmatic, and watch your cash flow fly off the charts before the New Year.
Jay Friedman
12 Ways to Think Outside the Marketing Box and Reach More Customers Online
Finding Customers

12 Ways to Think Outside the Marketing Box and Reach More Customers Online

Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.
Sujan Patel
8 Shopping Habits of Millennials All Retailers Need to Know About
Retail

8 Shopping Habits of Millennials All Retailers Need to Know About

A new study about the path to purchase habits of younger shoppers offers merchants an opportunity to be more competitive this holiday season.
Peter Gasca
6 Hacks to Drive Massive Referrals
Referrals

6 Hacks to Drive Massive Referrals

Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.
John Ruhlin
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Eli Martin
How to Build Up Your Influence on Social Media
Social Media Marketing

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Eric Dahan
Holiday Shopping

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
Jerry Jao
6 Quick Tips for a Successful Startup Social-Media Campaign
Social Media Marketing

6 Quick Tips for a Successful Startup Social-Media Campaign

Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.
Scott Langdon
Why You Should Think Less About Sales and More About the Customer Experience
Customer Experience

Why You Should Think Less About Sales and More About the Customer Experience

Remember that old adage, 'Always be closing'? It's beginning to be obsolete.
Daniel Newman
These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing
Content Marketing

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

From an analysis of Star Trek to a reworking of the seven deadly sins, these entertaining nuggets of information will make you rethink how you approach target markets.
Aaron Agius
The Sales Secrets to Using Content Effectively at Each Stage of the Funnel
Content Strategy

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel

Remember that your content can achieve multiple goals. It just can't achieve them all at once.
Kelsey Meyer
5 Marketing Changes Small Businesses Need to Make in 2016
Marketing Strategies

5 Marketing Changes Small Businesses Need to Make in 2016

Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
Sujan Patel
Features Tell But Benefits Sell
Sales

Features Tell But Benefits Sell

Inspirational language packaged with a great benefits-focused message helps create binding relationships with others.
Ivan Misner
The 5 Worst Marketing Fails of 2015
Marketing

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.