Marketing

5 Strategies for Understanding Customer Needs While Competing in Digital Retailing
Customer Loyalty

5 Strategies for Understanding Customer Needs While Competing in Digital Retailing

Sure, you're ready for the holidays. But what are you doing about next year and the year after?
Bernard Luthi
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Marketing Strategies

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Scott Willyerd
It's Naive for Small Business to Expect Much From Small Business Saturday
Small Business Saturday

It's Naive for Small Business to Expect Much From Small Business Saturday

Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.
Gene Marks
5 Ways to Coax Potential Customers to Open Your Emails
Email Marketing

5 Ways to Coax Potential Customers to Open Your Emails

Getting people to sign up for your email list is not a real accomplishment unless they read the emails you send.
Kimanzi Constable
Raising Capital Through Regulation A+? You Still Need to Market Your Socks Off.
Equity Crowdfunding

Raising Capital Through Regulation A+? You Still Need to Market Your Socks Off.

Aggressive marketing is an essential part of every Mini IPO campaign, just as it is for rewards-based crowdfunding.
Kendall Almerico
How to Easily Create Valuable, Meaningful Video Content
Video

How to Easily Create Valuable, Meaningful Video Content

If you find yourself intimidated by the concept of creating video content, you're not alone.
Matt Aunger
7 Guiding Principles for Branding Your Company With Content
Make More Happen

7 Guiding Principles for Branding Your Company With Content

Content done well can transcend the normal trappings of branding to develop something more like an authentic company personality.
John Rampton
8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores
Product Placement

8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores

Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
Stephen Key
Achieve Your Dream of Best-Seller Status With These 4 C's
Self-Publishing

Achieve Your Dream of Best-Seller Status With These 4 C's

Focus on content, cover, credentials and community -- and your book will sell itself.
Ken Dunn
Being All Things to All People Is a Marketing Dead End
Make More Happen

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Dixie Gillaspie
Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It
Facebook Advertising

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
Kyle Taylor
How Important Are Reviews for SEO?
SEO

How Important Are Reviews for SEO?

Online reviews do more for your business than just look good on external sites.
Jayson DeMers
7 Ways to Determine Who on Your Team Could Speak for the Company
Public Relations

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Adam Fine
Do You Have What It Takes to Be an Entrepreneur?
Make More Happen

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Tracy Byrnes
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.