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Marketing

Influencers

10 Top Live Video Influencers to Follow

Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
Advertising

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.
E-commerce

How to Handle Negative Comments and Keep Your E-Commerce Customers Happy

Negative comments can actually help build a better business if they are heard and get the attention they deserve.
Product Launch

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.
social media tools

Top 10 Social Media Management Tools You Should Try Now

Chatbots are a significant new tool for the business use of social media.
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Influencer Marketing

5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing isn't just a fad -- it's a way to get a great return on your marketing investment.
Marketing

7 Marketing Lessons You Can Learn From an Unlikely Source

Thought leaders from this industry share insights into how virtually anyone can build a sizable following and generate real results.
Marketing

Marketing 101: Are Metrics a Good Indicator of Success?

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
Facebook

To Drive Massive Online Traffic, Start With What Your Audience Loves

If your goal is drive long-term, sustainable traffic, win their hearts before trying to win their dollars.
Facebook Advertising

5 Fundamental Principles to Create Stunning Facebook Ads

Did you know that red is so attention-grabbing because of the implications it had to our hunter-gather ancestors?
Customer Acquisition

7 Steps to Winning New Customers

Every business needs a sustainable influx of customers if it wants to be successful.
Branding

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.