Marketing

Digital Marketing Strategy

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Growth Matters

5 Signs That You've Lost Momentum in Your Business

Examine why your business has stalled,, make the necessary changes and get back to what you love doing.
Entrepreneur Network

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

Marketing expert Salma Jafri explains how even the "boringest" of businesses can produce the best online content.
Marketing

'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips

The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
Presidential Elections

Breaking Down the Tactics and Tools the Presidential Candidates Are Using

Sure, President Obama used social media to help him win the 2008 election. But 2016 is a very, very different animal. Millennials, anyone?
Online Marketing

3 Online Marketing Strategies to Kick-Start Stagnant Sales

What irresistible exit offer do you have? And, have you considered putting an emoji in your subject line?
On-Demand

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

The rise in on-demand services is causing significant challenges for brands.
Email Marketing

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
A/B Testing

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Take It From The Pros

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Analytics

Where Do Companies Like Alexa and Compete Get Their Data?

Browser toolbars provide important analytics for Web-based marketers.
Website Traffic

5 Ways to Steal Your Competitor's Web Traffic

Driving consumers to your website will increase online traffic and increase competitiveness in the marketplace.
Shark Tank

Throw Your Company to the Sharks -- on 'Shark Tank,' That Is

Pitching your business on this hit show could pay off handsomely -- as long as you know what you're doing.
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