Marketing

Marketing Geeks Take Revenge on Advertising Tech
Digital Marketing

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
8 Ways to Wring Revenue From Your Mobile App
Mobile Apps

8 Ways to Wring Revenue From Your Mobile App

Many entrepreneurs find creating an amazing app is less challenging than making money from it.
Murray Newlands
7 Ways to Optimize Your WordPress Website
Wordpress

7 Ways to Optimize Your WordPress Website

There are sound reasons why WordPress is the favored platform for DIY web development but some basic tweaks make it much better.
Brett Relander
If You Don't Build Relationships, Nothing Else Matters
Sales Strategies

If You Don't Build Relationships, Nothing Else Matters

Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.
John Brubaker
SEO

10 Tips for Combining SEO and Content Marketing

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.
Where Your Marketing Team Must Focus to Build an Enduring Brand
Marketing

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Carolina Rogoll
Do Keywords Still Matter?
Keywords

Do Keywords Still Matter?

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
Alp Mimaroglu
Casey Neistat: Great Storytellers Do This -- Weekly Tips
Weekly Tips Roundup

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
11 Marketing Wizards Share Their Best Tricks
Marketing Strategies

11 Marketing Wizards Share Their Best Tricks

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
Eric Samson
To Get a Premium Price Exceed What Your Customer Expects
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
Don't Underestimate Sex When It Comes to Designing Your Website
Psychology

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Liraz Margalit
4 Tips for Conversational Videos That Go Beyond the Talking Head
Videos

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.
Jill Schiefelbein
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.