Marketing

8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores
Product Placement

8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores

Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
Stephen Key
Achieve Your Dream of Best-Seller Status With These 4 C's
Self-Publishing

Achieve Your Dream of Best-Seller Status With These 4 C's

Focus on content, cover, credentials and community -- and your book will sell itself.
Ken Dunn
Being All Things to All People Is a Marketing Dead End
Marketing Strategies

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Dixie Gillaspie
Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It
Facebook Advertising

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
Kyle Taylor
How Important Are Reviews for SEO?
SEO

How Important Are Reviews for SEO?

Online reviews do more for your business than just look good on external sites.
Jayson DeMers
7 Ways to Determine Who on Your Team Could Speak for the Company
Public Relations

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Adam Fine
Do You Have What It Takes to Be an Entrepreneur?
Entrepreneur Mindset

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Tracy Byrnes
It's Not Rocket Science: 4 Secrets Behind Good PR for Startups
Public Relations

It's Not Rocket Science: 4 Secrets Behind Good PR for Startups

Demystifying public relations for early-stage companies
Rebecca Hasulak
How to Use Quizzes to Boost Your Marketing Strategy
Quizzes

How to Use Quizzes to Boost Your Marketing Strategy

Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying.
This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors
Toys; Games

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.
Laura Entis
6 Ways to Take Advantage of Small Business Saturday on Nov. 28
Marketing

6 Ways to Take Advantage of Small Business Saturday on Nov. 28

Hosting a special event, updating your website and shooting out those hashtags are just a few marketing tools to use during the small business event of the season.
Hari Ravichandran
How to Stop Writing Yawn-Worthy Content
Content Strategy

How to Stop Writing Yawn-Worthy Content

If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.
How to Decide on the Right Format of Content for Your Marketing Efforts
Content Strategy

How to Decide on the Right Format of Content for Your Marketing Efforts

Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
Brian Honigman
10 Ways to Prepare for Small Business Saturday
Small Business Saturday

10 Ways to Prepare for Small Business Saturday

The time is now to beef up your presence online and otherwise for this popular annual retail event for the little guys.
Connie Certusi
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.