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Marketing

Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Personal Branding

How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Entrepreneur Network

If Ethics Aren't Fashionable Yet, They Will Be Soon

Bolanile Maté of Be Better Paris talks about the new Fashion Transparency Index and what it means for the fashion industry.
Branding

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Online Reviews

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Marketing Strategies

4 Tips for Marketing Events That Will Transform Your Online Business

Leave you screens and throw a party for the people who will drive your business, once you get them to notice you.
Content Marketing

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Nintendo

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon

The game is a massive success despite having been launched in only five countries -- the United States, Australia, New Zealand, Britain and Germany.
Branding

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Increasing Conversions

6 Ways to Cure Your CRO Woes

Conversion Rate Optimization is a matter of doing the basics consistently and very well.
Sales Strategies

Selling Strategies for Authors

Eighty percent of your success as an author derives from your ability to sell the book.
Digital Marketing

How Technology Increases Car Sales

Denise Chudy, CEO of LotLinx, talks about why is it a great time to be in automotive digital marketing.
Facebook Advertising

The Sad Truth is That Facebook Ads Are Not Magical

Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
Productivity

Why We Should Focus on Attention, Not Clicks.

Millions of blog posts are published every day. A small percentage gain traction and attract readers.