Marketing

Personal Branding

You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Marketing Ideas

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Influencers

6 Ways to Avoid Hiring the Next Ryan Lochte

Here's how you can make sure that your next influencer is the perfect fit for your brand.
Branding

Now Customers Can Hail an Uber From Your Website

With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.
Content Marketing

Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
Ask Entrepreneur

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Brand Development

What You Can Learn About Growing a Brand From the Most Influential Celebs

Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.
Creativity

Seth Godin: Think of Your Customers as Weird, Not Dumb

'The idea that you need to dumb, dumb, dumb it down so you can reach everyone is exactly the opposite of what it means to lead.'
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Product Placement

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
Ready for Anything

4 Rules For Converting Leads into Sales

In all this war of marketing, the only way to survive is by optimizing your leads and maximizing the profit out of them.
Apps

5 Simple, Low-Budget Growth Hacks to Increase App Downloads

User acquisition doesn't have to be complicated or expensive.
Mobile Technology

How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
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