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Marketing

Digital Marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.
Email Marketing

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.
Customer Service

4 Assumptions Needed to Deliver 5-Star Customer Service

If you hear from a customer, it's probably not because they are happy.
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
Public Speaking

Think You're a Good Speaker?

If your audience is checking their watches, you're not.
SEO

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Content

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.
NFL

Why You Shouldn't Run Your Business Like the National Football League

Most brands couldn't withstand the amount of public criticism and negative press the NFL has absorbed. Your brand is probably one of these.
Facebook Marketing

3 Ways to Optimize Your Video Advertising Strategy on Facebook

To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Social Media

How to Build an All-Star Social Media Team in 5 Steps

There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members?
Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.