Marketing

Why Smart Companies Are Making Customer Experience a C-Suite Job
Customer Experience

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.
Len Devanna
4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion
Marketing

4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion

Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
Jonathan Long
3 Lessons from Starbucks' Red Cup 'Controversy'
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Peter Gasca
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Advertising

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Sandi Krakowski
4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget
SEO

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.
Vivek Patel
Who, What, Where and Wine Are the 4 Keys to a Great Launch Party
launch party

Who, What, Where and Wine Are the 4 Keys to a Great Launch Party

Few people will think your product sucks when the party includes an open bar.
Elliot Tomaeno
Get Out of the Dark Ages of Cold Calling and Business Cards. Modernize Your Marketing Now.
Marketing

Get Out of the Dark Ages of Cold Calling and Business Cards. Modernize Your Marketing Now.

Here are four ways to update your approach to email marketing, website design and more.
Landon Ledford
3 Reasons Why Content Marketing Is the 'Only Marketing Left'
Content Marketing

3 Reasons Why Content Marketing Is the 'Only Marketing Left'

Maximize your use of blogs and curated content and be as good as gold.
David Koji
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Keith Quesenberry
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
Marketing

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Eric Siu
Internal Analysis Will Bring Out the Best in You -- and Your Business
Marketing

Internal Analysis Will Bring Out the Best in You -- and Your Business

Stop using the same old dry-as-toast techniques you learned in business school. Start working on you.
Melissa Dawn
3 Ways Smart Retailers Leverage Product Returns for Data
Product Returns

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.
Peter Sobotta
4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines
Sales Strategies

4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines

Here's how to get each sales channel to work in tandem with the other.
Russ Reynolds
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.