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Marketing

Branding

5 Landmarks That Define the Unique Selling Point for Your Business

You USP must be a quality or determining factor that will make your business stand out from the competition.
Prime Day

Prime Day Fail: What Merchants Need To Know

Get creative and use Prime Day to build value for your storefront. Learn what your customers want and prepare for the holiday season.
Click Through Rates

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Entrepreneur Network

Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel

Entrepreneur Network partner Salma Jafri outlines the most effective and authentic way to reach customers with your content marketing.
Digital Marketing

Key Digital Transformation Challenges CMOs Must Overcome

Set a clear analytical agenda to measure the effectiveness of digital transformation initiatives and guide the future development.
Packaging

These 5 Clever Packaging Ideas Will Inspire You

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Online Business

6 Reasons Your Online Business Won't Make Money Any Time Soon

You need to understand that an online business is all about real people.
Entrepreneur Network

Take Control of Your Sales Process and Learn to Say No

Entrepreneur Network partner Jason Swenk discusses dealing with difficult prospects and learning when to walk away.
Entrepreneur Network

Why Trading Businesses Need Personal Brands and 5 Ways to Build One

Entrepreneur Network partner and stock expert Akil Stokes of Trade Empowered explains a few ways to guide customers to you for trading help.
Entrepreneur Network

How to Make Decisions About Relationships, Social Channels and More

John T. Meyer, co-founder and CEO of data visualization company Lemonly, discusses key conundrums that entrepreneurs face.
Search

10 Ways to Improve Your Chances for Featured Snippets

People search the internet for answers. Companies that discern their questions will be found even by people who weren't looking for them.
Content Marketing

5 Opportunities Born of Creating Content for Free

Writing for large publications can seem discouraging until the benefits start to roll in.
Thought Leadership

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Customer Relationship Management

Exceeding Client Expectations Just Leads to Really Entitled Clients

The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.