Marketing

SEO

5 SEO Techniques You're Doing All Wrong

Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.
Reputation Management

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Mobile Apps

3 Myths You Can't Afford to Believe About Startup Apps

Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
Starting a Business

How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Ready for Anything

8 Never-Before-Published Follow Up Ideas Unveiled

When all else has failed, send a chocolate foot to that potential client in hopes of getting your 'foot' in the door.
Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Sponsorships

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Communication Strategies

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.
Content Strategy

Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Hiring Employees

How to Hire, Manage and Pay Your New Sales Reps

When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.
Ask Entrepreneur

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Content Strategy

The 3 Types of Content You Should Stop Publishing Immediately

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.
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