Marketing

Online Marketing

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.
Customer Retention

The No B.S. Guide to Retaining Customers and Getting More Referrals

Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.
Networking

4 Unconventional Rules for Building a Better Professional Network

Steps to consider when it comes to building a network outside of your comfort zone.
Mobile Marketing

How Marketers Should Connect With Mobile-Focused Consumers

Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase.
Writing a Book

8 Important Steps I Follow to Write a Book a Year

Are you harboring that big business idea? Then crank up your computer and get started.
Entrepreneur Network

How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.

Fallon Ryan talks with Entrepreneur Network Partner C1 Revolution about how she went from sales and marketing intern to accomplishing some of the most high-profile exposure she could imagine for the c...
Gifs

5 Websites That Offer GIFs to Enhance Your Social Media Marketing

Want to delight your visitors with a GIF from last night's 'Jimmy Fallon' or those little Disney characters going wild? Here's how.
Take It From The Pros

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Ask the Expert

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Snapchat

4 Ways to Boost Your Business Using Snapchat

Snapchat's attraction is that content is less 'staged,' and more organic. Customers love that.
Online Marketing

5 Secrets Mobile Advertising Can Teach Desktop Marketers

The desktop marketers who embrace mobile-marketing strategies will reap rewards
Social Media Marketing

How Pay Per Click Can Increase the Value of Your Ecommerce Site

One of the great things about PPC ads is that tracking occurs automatically so you can determine your cost per acquisition and conversion rate.
Growth Strategies

The 3-Step Customer Retention Formula

When you share these three qualities with your customers, you're finding the glue that makes them stick around.
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