Marketing

When It Comes to Analytics, Ignorance Is Not Bliss
Analytics

When It Comes to Analytics, Ignorance Is Not Bliss

Here are three ways you can use analytics data to improve your business.
Jacob Baadsgaard
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
Thought Leadership

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Kelsey Meyer
Streamline Your Startup Growth Process With These 22 Tools
Take It From The Pros

Streamline Your Startup Growth Process With These 22 Tools

To grow fast, use these tools before your competitors find out about them.
Walter Chen
4 Content-Marketing Methods to Stay Above Your Competition
Content Marketing

4 Content-Marketing Methods to Stay Above Your Competition

It's important to come prepared with the right ammunition.
Yoav Vilner
Use Your Customer Support Staff to Improve Every Aspect of Your Business
Customer Support

Use Your Customer Support Staff to Improve Every Aspect of Your Business

Not sure how to improve customer experience? Start with your team already on the front lines.
Leyla Seka
8 Tools You Need for Tracking Website Performance
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Robert W. Bly
New Feature Enables Etsy Sellers to Shoot and Edit Product Videos From Smartphones
Etsy

New Feature Enables Etsy Sellers to Shoot and Edit Product Videos From Smartphones

Called Shop Videos, the new editing program within the Sell on Etsy mobile app aims to help 1.5 million sellers on the crafty ecommerce platform tell their stories visually.
Catherine Clifford
3 Fatal Ecommerce Mistakes You Must Not Make
Ecommerce

3 Fatal Ecommerce Mistakes You Must Not Make

You can't predict everything that might cause a customer to abandon their shopping cart but these three moves are known losers.
John Boitnott
3 Millennial Marketing Tips From Taylor Swift
Marketing

3 Millennial Marketing Tips From Taylor Swift

Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
Kelly Lovell
How to Get a Standing Ovation During Your Next Speech
Public Speaking

How to Get a Standing Ovation During Your Next Speech

Here are three tips to help you beat the blahs and earn applause the next time you take the stage.
7 Steps to Finally Master Content Promotion in 2016
Content Marketing

7 Steps to Finally Master Content Promotion in 2016

It's time to take your content-marketing efforts to the next level.
Sujan Patel
3 Ways to Use the Power of Persuasion in Your Marketing
Persuasion

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
The 3 Steps From Interested Customer to Sold
Marketing

The 3 Steps From Interested Customer to Sold

When a potential customer clicks on your site, they've already said "yes'' a little bit.
John Rampton
The 10 Best Worldwide Conferences for Entrepreneurs
Conferences

The 10 Best Worldwide Conferences for Entrepreneurs

Don't waste time and money at the wrong conference. Here are the 'right' ones.
Brian Hughes
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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