Marketing

The Unsung Hero of Authentic Communication? Facebook Live.
facebook live

The Unsung Hero of Authentic Communication? Facebook Live.

That sound bite you film will be a nugget of easily digestible knowledge for your audience members
Elise Mitchell
Nutella's New Jars Are Designed by an Algorithm
Marketing

Nutella's New Jars Are Designed by an Algorithm

The company used technology to create unique designs for 7 million of its jars.
Rose Leadem
Why MailChimp's Insane Fake Ad Campaign Paid Off
Take It From The Pros

Why MailChimp's Insane Fake Ad Campaign Paid Off

The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
How I Turned Engineers Into Bloggers With 50,000 Views
Content Marketing

How I Turned Engineers Into Bloggers With 50,000 Views

Blogging builds your company brand by unveiling its human nature. So, turn your team into an Army of Bloggers.
Aytekin Tank
The Marketing Power of Rewards Programs
Marketing

The Marketing Power of Rewards Programs

A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.
Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them
Business Moving Forward

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.
Danny Wong
5 Ways to Optimize Your Ecommerce Campaigns
Ecommerce

5 Ways to Optimize Your Ecommerce Campaigns

Know how to calculate your ROI.
Rocco Baldassarre
Courageous and Wild: Maverick Startups Turned Multimillion Dollar Companies
Entrepreneur Radio

Courageous and Wild: Maverick Startups Turned Multimillion Dollar Companies

Bottle Breacher's Eli Crane discusses manufacturing goods in America. 'The Top Entrepreneur' host, Nathan Latka, reveals guerilla investing strategy.
Alan Taylor
5 Easy Exercises to Find Your Brand's Voice
Take It From The Pros

5 Easy Exercises to Find Your Brand's Voice

It's what every consumer should hear whenever and wherever they encounter your product or service.
Anca Bradley
4 Podcasts That Offer Great Advertising ROI for Entrepreneurs
Advertising

4 Podcasts That Offer Great Advertising ROI for Entrepreneurs

Make a splash by promoting to massive podcast audiences.
Dave Mendonca
How to Rev up the Success of Your WordPress Website
Website Optimization

How to Rev up the Success of Your WordPress Website

New data from GoDaddy draws a clear distinction between "rocketship" vs. "decliner" sites. Which one's yours?
Chris Carfi
The 7 Pieces of a Successful SEO Starter Kit
SEO

The 7 Pieces of a Successful SEO Starter Kit

You don't need a huge budget or years of experience to get started with SEO.
Jayson DeMers
6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars
Run a Better Business

6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.
Hernan Tagliani
How 'Food Porn' Posted on Social Media Has Become an Industry
Marketing

How 'Food Porn' Posted on Social Media Has Become an Industry

Hey, all you food entrepreneurs out there: You need to take note and get in on the act, quickly.
Allison Kugel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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