Marketing

3 Easy Ways to Get More from Your Brand's B2B Content
Marketing Bootcamp

3 Easy Ways to Get More from Your Brand's B2B Content

Leverage the content your audience loves and build on strong topics to grow your reach.
Renee Yeager
How Thinking Like a Lawyer Made Me a Better Content Marketer
Marketing Bootcamp

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Shayla Price
Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters
Marketing Bootcamp

Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters

Snapchat Geofilters have all the signs of being The Next Big Thing. Get in before it gets too noisy.
John Lincoln
Top 7 Reasons You Should Make Mobile Marketing a Priority
Marketing Bootcamp

Top 7 Reasons You Should Make Mobile Marketing a Priority

Reaching consumers in a personal way can mean big returns through the combined power of individual connections.
Rehan Ijaz
Prime Day Fail: What Merchants Need To Know
Marketing Bootcamp

Prime Day Fail: What Merchants Need To Know

Get creative and use Prime Day to build value for your storefront. Learn what your customers want and prepare for the holiday season.
David Nicholls
How to Increase Your Organic Click-Through Rates
Marketing Bootcamp

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Eric Siu
Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel
Marketing Bootcamp

Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel

Entrepreneur Network partner Salma Jafri outlines the most effective and authentic way to reach customers with your content marketing.
Entrepreneur Staff
Key Digital Transformation Challenges CMOs Must Overcome
Marketing Bootcamp

Key Digital Transformation Challenges CMOs Must Overcome

Set a clear analytical agenda to measure the effectiveness of digital transformation initiatives and guide the future development.
Nathan Sinnott
These 5 Clever Packaging Ideas Will Inspire you
Marketing Bootcamp

These 5 Clever Packaging Ideas Will Inspire you

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Lambeth Hochwald
6 Reasons Your Online Business Won't Make Money Any Time Soon
Marketing Bootcamp

6 Reasons Your Online Business Won't Make Money Any Time Soon

You need to understand that an online business is all about real people.
Kimanzi Constable
Take Control of Your Sales Process and Learn to Say No
Marketing Bootcamp

Take Control of Your Sales Process and Learn to Say No

Entrepreneur Network partner Jason Swenk discusses dealing with difficult prospects and learning when to walk away.
Entrepreneur Staff
Why Trading Businesses Need Personal Brands and 5 Ways to Build One
Marketing Bootcamp

Why Trading Businesses Need Personal Brands and 5 Ways to Build One

Entrepreneur Network partner and stock expert Akil Stokes of Trade Empowered explains a few ways to guide customers to you for trading help.
Entrepreneur Staff
How to Make Decisions About Relationships, Social Channels and More
Marketing Bootcamp

How to Make Decisions About Relationships, Social Channels and More

John T. Meyer, co-founder and CEO of data visualization company Lemonly, discusses key conundrums that entrepreneurs face.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.