Marketing

5 Ways Brands Can Build Loyalty With Young Consumers
Marketing to Millennials

5 Ways Brands Can Build Loyalty With Young Consumers

Millennials and Generation Z should be courted by businesses that want to grow their base.
Deep Patel
7 Things You Didn't Know About Pocky
Food

7 Things You Didn't Know About Pocky

It's Pocky Day, so snap into some tasty facts about this mysterious Japanese treat.
Entrepreneur Staff
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows
Product Development

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
Ray Beharry
8 Ways to Drive Traffic to Your Podcast On Social Media
Podcasts

8 Ways to Drive Traffic to Your Podcast On Social Media

The secret to building an audience for your podcast is patience.
Christina Baldassarre
Your Clients Have Decision Fatigue, You Caused It and It's Killing Sales
Sales

Your Clients Have Decision Fatigue, You Caused It and It's Killing Sales

People want enough information and few inviting options, not endless emails and irrelevant choices.
Jason Forrest
12 Steps to Building a Successful Ecommerce Site in 12 Months
Building a Website

12 Steps to Building a Successful Ecommerce Site in 12 Months

Launching your ecommerce website requires completing a long list of separate steps correctly and in the right order.
Jason Parks
17 Tips for Increasing the Selling Power of Your Ad Copy
Marketing Bootcamp

17 Tips for Increasing the Selling Power of Your Ad Copy

Put these tips to work for you when you're writing ad copy and you'll see your writing improve.
Craig Simpson
The 'Why Before You Buy' Is Key to Connecting With Customers
Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Allison Checchi
Why Does Multi-Level Marketing See Millennials as Easy Pickings?
Millennials

Why Does Multi-Level Marketing See Millennials as Easy Pickings?

Maybe young workers being trolled by get-rich-quick schemers has something to do with the transformation of the US entry-level job into a benefit-free, full-time, unpaid internship on a 'parent grant.'
Phil La Duke
3 Steps to Writing and Promoting an eBook
Marketing Strategies

3 Steps to Writing and Promoting an eBook

Find out how you can easily create an eBook for your business.
Wendy Keller
Social Media Sensation Ken Bone Stars in IZOD's New Commercial
Presidential Elections

Social Media Sensation Ken Bone Stars in IZOD's New Commercial

The star of the second presidential debate takes his success up a notch.
Rose Leadem
10 Ways to Get High-Roller Customers Spending More With You
Customer Engagement

10 Ways to Get High-Roller Customers Spending More With You

Trust, consistency, quality and branding are all good ways to court high-end customers.
Eric Siu
5 Lessons From Kid Entrepreneurs Making More Money Than You
Entrepreneurs

5 Lessons From Kid Entrepreneurs Making More Money Than You

These youthful business leaders offer valuable tips on efficient ways to utilize their finances.
Josh Felber
4 Creative Ways to Use Free Samples to Grow Your Business
samples

4 Creative Ways to Use Free Samples to Grow Your Business

All you Costco customers out there know exactly what that means.
David Leonhardt
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.