Marketing

The No. 1 Reason Your Online Business Isn't Making Money
Marketing Bootcamp

The No. 1 Reason Your Online Business Isn't Making Money

Do potential clients understand what you have to offer?
Kimanzi Constable
10 Strategies to Prepare for Speaking Engagements
Marketing Bootcamp

10 Strategies to Prepare for Speaking Engagements

Prepare carefully for your speech but, remember, everyone is there to see you. Let your personality show.
Rocco Baldassarre
5 Common SEO Schemes That Will Burn You
Marketing Bootcamp

5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Jayson DeMers
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Marketing Bootcamp

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Carol Roth
4 Effective Email Marketing Conversion Tips for Small Businesses
Marketing Bootcamp

4 Effective Email Marketing Conversion Tips for Small Businesses

Use email marketing to grow your business.
How Small Business Networking Strengthens Your Personal Brand
Marketing Bootcamp

How Small Business Networking Strengthens Your Personal Brand

Networking can be defined as the building, maintaining and developing of relationships.
Maria Elena Duron
How to Get Your Emails Opened
Marketing Bootcamp

How to Get Your Emails Opened

Inspire your customers to open and read your marketing emails -- and to take action.
Ben Angel
Learn How to Create Legendary Promotions in This Free Teleseminar
Marketing Bootcamp

Learn How to Create Legendary Promotions in This Free Teleseminar

Two Entrepreneur Press authors come together to provide marketing insight for your next campaign.
The Staff of Entrepreneur Media, Inc.
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Marketing Bootcamp

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Craig Simpson
6 Ways to Boost Sales With AdWords Expanded Text Ads
Marketing Bootcamp

6 Ways to Boost Sales With AdWords Expanded Text Ads

Soon, you'll have 50 percent more ad text. Use it wisely.
John Lincoln
What Pokémon Go Can Teach You About Creating Buzz
Marketing Bootcamp

What Pokémon Go Can Teach You About Creating Buzz

An interactive experience can boost audience engagement. Are you thinking how to incorporate one?
Aj Agrawal
12 Worst Social-Media Fails in 2016 So Far
Marketing Bootcamp

12 Worst Social-Media Fails in 2016 So Far

Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Lindsay Friedman
6 Steps to Dominate a Competitor's Social Media Marketing
Marketing Bootcamp

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers
How to Deliver a Successful Elevator Pitch
Marketing Bootcamp

How to Deliver a Successful Elevator Pitch

Being relatable and making your audience care are the first key steps.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.