Marketing

4 Mad Methods for Making Your Brand Stick Out
Marketing

4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Jeff Boss
Why You Should Be Fearlessly Authentic
Authenticity

Why You Should Be Fearlessly Authentic

Authenticity is staying true to who you are and what you do. You can't 'act' authentic, you can only be authentic.
John Brubaker
Bar Rescue's Jon Taffer: This Is the Key to Authenticity
Authenticity

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Jason Fell
5 Secrets to Increasing Adwords ROI
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
4 Ways to Increase Revenue Through a Partner Channel
Partnerships

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Renee Yeager
4 Common Email Marketing Misconceptions . . . Demystified
Email Marketing

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.
12 Communication Tips You Can Learn From Monopoly
Communication Strategies

12 Communication Tips You Can Learn From Monopoly

With this year marking the 80th year of the iconic game, it seemed a fine time to round up some wisdom that communicators have accumulated while playing the board game.
Crayola Launches a Line of Coloring Books for Adults
Creativity

Crayola Launches a Line of Coloring Books for Adults

Because sometimes it's fun to color inside the elaborate lines.
Laura Entis
The 3-Part Elevator Pitch Formula You Need to Know
Marketing

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Robert W. Bly
How to Navigate the River of Marketing Data
Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Derek Newton
To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement
Marketing

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

It's a slippery slope to marketing perdition when you don't give customers the attention your data makes possible.
Mark Harrington
The Non-Designer's Guide to Hiring a Great Freelance Web Designer
Web Design

The Non-Designer's Guide to Hiring a Great Freelance Web Designer

Five factors to consider to ensure you're hiring just the right one.
Jonha Richman
5 Ways to Maximize Word-of-Mouth Marketing
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Brian Sutter
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.