Marketing

Pokémon

What Pokémon Go Can Teach You About Creating Buzz

An interactive experience can boost audience engagement. Are you thinking how to incorporate one?
Social Media

The 12 Worst Social-Media Fails of 2016

Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Content

How to Curate Content and Grow Your Online Following

If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Entrepreneur Network

How to Deliver a Successful Elevator Pitch

Being relatable and making your audience care are the first key steps.
Ready for Anything

How to Create a Lead Magnet That Attracts Visitors and Converts Customers

No bait-and-switch here: Quality, relevant offers are the real way to get website users to opt in.
Media Relations

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Marketing

6 Wise Investments for Your Small Marketing Budget

Marketing is less expensive than you think. Start with a marketing manager.
Webinars

3 Ways Webinars Might Be Stalling Your Business From Growth

Get honest about whether or not a webinar will help your next personal or business steps.
Facebook Marketing

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Growth Strategies

The Keys Test: How to Determine If You Should Simplify Your New Business

If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Marketing

How to Be Like Banksy and Reap Massive Exposure Through Guerilla Marketing

The street artist's actionable guerilla marketing tactics have generated him worldwide appeal and fame.
Podcasts

9 Top Marketing Podcasts for 2016

57 million Americans now regularly tune in to podcasts. Which ones should you listen to?
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