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Marketing

Entrepreneur Network

Take Control of Your Sales Process and Learn to Say No

Entrepreneur Network partner Jason Swenk discusses dealing with difficult prospects and learning when to walk away.
Entrepreneur Network

Why Trading Businesses Need Personal Brands and 5 Ways to Build One

Entrepreneur Network partner and stock expert Akil Stokes of Trade Empowered explains a few ways to guide customers to you for trading help.
Entrepreneur Network

How to Make Decisions About Relationships, Social Channels and More

John T. Meyer, co-founder and CEO of data visualization company Lemonly, discusses key conundrums that entrepreneurs face.
Search

10 Ways to Improve Your Chances for Featured Snippets

People search the internet for answers. Companies that discern their questions will be found even by people who weren't looking for them.
Content Marketing

5 Opportunities Born of Creating Content for Free

Writing for large publications can seem discouraging until the benefits start to roll in.
Thought Leadership

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Customer Relationship Management

Exceeding Client Expectations Just Leads to Really Entitled Clients

The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Video Marketing

Why You Need to Start Video Marketing Now

The trend is clear: Video in myriad forms is the future of communications. Get your business out ahead of the curve.
Building Your Online Presence

6 Tools for Monitoring Your Online Reputation

You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Company Culture

3 Ways to Use Company Culture to Strengthen Your Marketing

With company culture mattering so much, it's essential to ensure your marketing also aligns. But how exactly do you do that?
Entrepreneur Network

How to 'Dress Up' Your Content for Every Occasion

Entrepreneur Network partner Salma Jafri explains a technique to help you upcycle content for various social media platforms.
Entrepreneur Coaching

7 Powerful Ways to Build Your Social Media Brand

Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Personal Branding

How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Branding

How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Building a Website

6 Top Professional Website Builders for Small Businesses

Consider what your site needs to thrive and the features you need to create the platform you want.