Marketing

Video Marketing

Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think

For fewer zeroes than you think, you can give your content an authentic immediacy and put your audience right in the middle of the action.
Local SEO

Why You Should Immediately Maximize Your Local SEO

Did you know that Google actually recognizes that certain searches, such as for restaurants and dentists, are local?
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Marketing

4 Simple Strategies for Influencing the Affluent

The very rich are very sheltered. Selling to them is extraordinarily hard until you learn how to get in front of them.
Social Media Marketing

Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter

More options for video marketing can only be good news for marketers.
Branding

How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
Mistakes

The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Native Advertising

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Marketing Bootcamp

8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Customer Experience

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Profiles

What Hollywood Can Teach Entrepreneurs About Life in the Spotlight

Learn what Hollywood knows about developing a social profile to improve your chances of success.
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Entrepreneur Network

How to Effectively Sell Using Social Media and Content Marketing

RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your website.
neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
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