Marketing

3 Ways to Make Your Non-Tech Brand Sexy
Branding

3 Ways to Make Your Non-Tech Brand Sexy

Actually, you don't have to change the world, you just have to improve it for your customers.
Cris Burnam
How to Handle a Crazy Content-Production Calendar
Content Strategy

How to Handle a Crazy Content-Production Calendar

If you're looking to expand your own content production efforts but aren't sure how to find the time in your busy calendar, check out these three tips.
Eric Siu
Don't Underestimate Just How Newsworthy Your Company Is
Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
John Pilmer
What You Need To Know About Omni-Channel Marketing
Marketing

What You Need To Know About Omni-Channel Marketing

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Daniel Newman
Email Automation: Why You Need to Automate and How to Use It
Email

Email Automation: Why You Need to Automate and How to Use It

From onboarding new subscribers and nurturing leads to creating deeper and ongoing conversations with your long-term loyal audience, email automation is ripe with benefits.
Tony D’anna
SEO

5 Sources of High-Quality Links for Local SEO

Have you talked to your local butcher lately? Such community businesses are a rich source for backlinks.
Jonathan Long
The Story Behind Brooklyn Brewery's Iconic Label
Logos

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Laura Entis
How to Compete With a Billion-Dollar Business on Google
Google SEO

How to Compete With a Billion-Dollar Business on Google

Even if your competition has hundreds of thousands of dollars allocated to its marketing budget, that doesn't mean it has effective SEO.
Jason Parks
5 of the Cleverest Marketing Campaigns in Recent Times
Marketing

5 of the Cleverest Marketing Campaigns in Recent Times

Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
Samuel Edwards
3 Telltale Signs That Marketing Consultant Is a Waste of Money
Marketing

3 Telltale Signs That Marketing Consultant Is a Waste of Money

The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.
Eric Samson
4 Challenges That Marketplace Businesses Face, and How to Overcome Them
Online Marketplace

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
Anand Srinivasan
3 Questions Behind Effective 'Calls to Action' That Drive Conversions
Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Chuck Cohn
Why Sharing Can Power the Future of Marketing
Marketing

Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
Brian Honigman
The 5 Ws of Outsourcing Your Company's Content Creation
Inspiring Your Team

The 5 Ws of Outsourcing Your Company's Content Creation

Content creation can get a bit out of hand, especially if you've made the brave decision to outsource some of the work. Trying to keep quality high, content on time and projects organized feels like a full-time job.
Aaron Agius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.