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Marketing

Influencer Marketing

Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too.

You may be surprised at how digitally savvy boomers and Gen-Xers really are.
Sales

Who Will Win the Top-Selling Jersey in the NFL?

Sports merchandise powerhouse Fanatics is keeping score.
McDonald's

'The Founder' Reveals the Real Ray Kroc -- But Not the Rest of the McDonald's Story

Ronald McDonald, the fast food giant's clown-mascot, might not be as benign as he looks.
Google

How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year

Don't make and promote dangerous healthcare products. And don't promote fake news. Either action makes you a bad person. And, besides, Google is going to get you.
Marketing

How to Build Your Marketing Dream Team

The role of 'the marketer' is rapidly evolving. So, how does this modern marketing team differ from the traditional one?
Digital Marketing Strategy

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Growth Strategies

10 Ways You Should Invest Your Company's First Profits

When the company finally starts making money, invest it so that it keeps making money.

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Content Marketing

Giving Away Your Content and Marketing to Gain Customers

Best-selling author Jay Baer has some great advice to help grow your business.
Take It From The Pros

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.
Selling Online

The 3 Big Problems with Personalization in Online Sales and Marketing

While most online retailers have a personalization technology, few know how to make effective use of it.
Holidays

How to Continue Your Small Business Success After the Holidays

After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Online Reputation Management

Who's Managing Your Online Reviews?

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.