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Marketing

Online Marketing

4 Online Marketing Tactics to Advertise Your Import/Export Business

With these four methods, marketing your import-export business is just a click away.
Domino's

Domino's Now Has a Wedding Registry, Because You Know, People Love Pizza?

The company has baked a rather clever marketing plan.
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Marketing

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Branding

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.
First Impressions

Don't Underestimate How Much Spelling Matters in Business Communications

Even in writing, you have just one chance to make a good first impression.
Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Marketing

How to Keep Customers and Make More Sales

Author Jill Schiefelbein chats with Noah Fleming about how customer loyalty impacts business performance.
Sales Tips

3 Ways Salespeople Can Evade Dreaded Gatekeepers

Gatekeepers can only say no. Try these techniques for gaining access to their bosses who can say yes.
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Branding

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Online Reviews

5 Surefire Ways to Improve Your Site's Online Reviews

Having negative online reviews about your site is not the same as having 'bad' reviews. This writer explains the difference.
Personal Branding

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Crisis Management

What Businesses Can Learn from #DeleteUber

Is your company prepared for a brand crisis?
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.