Marketing

Take It From The Pros

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Ask the Expert

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Snapchat

4 Ways to Boost Your Business Using Snapchat

Snapchat's attraction is that content is less 'staged,' and more organic. Customers love that.
Online Marketing

5 Secrets Mobile Advertising Can Teach Desktop Marketers

The desktop marketers who embrace mobile-marketing strategies will reap rewards
Social Media Marketing

How Pay Per Click Can Increase the Value of Your Ecommerce Site

One of the great things about PPC ads is that tracking occurs automatically so you can determine your cost per acquisition and conversion rate.
Growth Strategies

The 3-Step Customer Retention Formula

When you share these three qualities with your customers, you're finding the glue that makes them stick around.
Startup Basics

These 2 Young Entrepreneurs Seized the Time -- and Success

The co-founders of startup watch company MVMT took advantage of crowdfunding and social media to market timepieces in a whole new way.
Take It From The Pros

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
Fashion

Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion

The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Online Marketing

This Tool Puts Your Keyword Campaigns Into Overdrive

Ignoring this element of the game could leave you permanently warming the bench.
Content Marketing

4 Essentials to Wring Results From Your Content Marketing Budget

Content marketing is so different from traditional marketing that it requires its own budget and its own metrics to judge results.
Online Marketing

7 Digital-Marketing Predictions You Need to Keep Your Eye On

If you want to gain an advantage over your competition, you need to always be on the cutting edge.
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