Marketing

Top 10 Customer-Centric Marketing Trends for 2016
Marketing Strategies

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
John Arnold
8 Psychological Insights Into the Brain That Will Improve Your Marketing
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?
Advertising

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
Geoff Weiss
What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.
live streaming

What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.

Here are four fast ways to truly understand your audience using this great video tool.
Calvin Wayman
5 Inexpensive Ways to Do PR for Your Company
Public Relations

5 Inexpensive Ways to Do PR for Your Company

Here are a few ways to get your name out there without spending a lot of money.
5 Ways to Capture Audience Attention and Drive Content Performance
Content Marketing

5 Ways to Capture Audience Attention and Drive Content Performance

Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Erin Everhart
5 Pro Tips for Turning Social Media Leads Into Sales
Marketing

5 Pro Tips for Turning Social Media Leads Into Sales

One direct response expert shares his experience and knowledge to help you increase your sales.
Kim Walsh-Phillips
3 Tips to Follow Before Spending Personal Funds on Marketing
Marketing Strategies

3 Tips to Follow Before Spending Personal Funds on Marketing

In the short term, you may need to prime the pump. The point is to reach a critical mass.
Doug and Polly White
5 Google Pay-Per-Click Tricks To Save Your Business Money
Pay-Per-Click

5 Google Pay-Per-Click Tricks To Save Your Business Money

If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Jason Parks
10 Tips for Creating Marketing Messages that Work
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Robert W. Bly
New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice
Advertising

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice

Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.
Geoff Weiss
3 Marketing Lessons I Learned From My Digitally Native Kids
Digital Marketing

3 Marketing Lessons I Learned From My Digitally Native Kids

When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally.
Sean Foster
This Startup Aims to Save Brands From Marketing Disasters
Marketing

This Startup Aims to Save Brands From Marketing Disasters

Springleap, which won a recent Techstars pitch night, aims to provides companies with actionable advice from its paid network of marketing and advertising professionals. As it struggles to gain traction, its founder looks forward to a new seed round.
Laura Entis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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