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Marketing

Sales Strategies

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Social Media Marketing

5 Invaluable Marketing Lessons Disney Movies Can Teach Us

Just look at how 'Finding Dory' is chewing up the competition.
Marketing

Don't Let 'Stealth Mode' Sink Your Startup

If you want investors, partners or customers to notice you, they have to know you exist.
Marketing Strategies

Shout About It When You Finally Do Get Positive Media Attention

Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
SEO

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Competition

Stay One Step Ahead of Your Competition

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.
Marketing Strategies

A Defined Approach to Fitness Marketing

Fitness and health companies can pump up their profits by specifically targeting their customers.
Entrepreneur Network

6 Content Marketing Tips for First-Timers

Follow Entrepreneur Network partner Salma Jafri's advice, and you'll draw customers to your content in no time.
Writing

3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Sales Strategies

Stop Selling the 'What' and Start Selling the 'Why'

What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
Personal Branding

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Consumer Habits

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Analytics

Breakthrough Storytelling Starts With Audience Intelligence

Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.
Entrepreneur Network

5 Simple Sales Techniques You're Definitely Forgetting About

7Twelve Marketing's Mikhail Alfon explains key sales strategies that will boost your closing ratio.