Marketing

How to Build Up Your Influence on Social Media
Take It From The Pros

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Eric Dahan
Holiday Shopping

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
Jerry Jao
6 Quick Tips for a Successful Startup Social-Media Campaign
Social Media Marketing

6 Quick Tips for a Successful Startup Social-Media Campaign

Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.
Scott Langdon
Why You Should Think Less About Sales and More About the Customer Experience
Customer Experience

Why You Should Think Less About Sales and More About the Customer Experience

Remember that old adage, 'Always be closing'? It's beginning to be obsolete.
Daniel Newman
These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing
Content Marketing

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

From an analysis of Star Trek to a reworking of the seven deadly sins, these entertaining nuggets of information will make you rethink how you approach target markets.
Aaron Agius
The Sales Secrets to Using Content Effectively at Each Stage of the Funnel
Content Strategy

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel

Remember that your content can achieve multiple goals. It just can't achieve them all at once.
Kelsey Meyer
5 Marketing Changes Small Businesses Need to Make in 2016
Marketing Strategies

5 Marketing Changes Small Businesses Need to Make in 2016

Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
Sujan Patel
Features Tell But Benefits Sell
Sales

Features Tell But Benefits Sell

Inspirational language packaged with a great benefits-focused message helps create binding relationships with others.
Ivan Misner
The 5 Worst Marketing Fails of 2015
Marketing

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Kim Lachance Shandrow
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
Take It From The Pros

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Andrew Yang
Here's The Reason Why Full-Page Ads Are a Waste of Money
Advertising

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg
How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page
SEO

How I Scored 94 Leads in 16 Hours Without Money, Influencers or a Landing Page

All I used were a few Facebook groups, Reddit and an ethical bribe.
Sam Oh
Cut the Naughty, Keep the Nice and Trim Your Email Marketing List
Email Marketing

Cut the Naughty, Keep the Nice and Trim Your Email Marketing List

Also, don't forget to 'check it twice.'
Matt Walker
5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns
Experimental marketing strategies

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
David Saef
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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