Marketing

7 Steps to Master the Art of Persuasion
Persuasion

7 Steps to Master the Art of Persuasion

Getting others to see things as you see them is key to build momentum from an idea to a business.
Martin Zwilling
4 Digital Marketing Trends to Pay Attention to Right Now
Digital Marketing

4 Digital Marketing Trends to Pay Attention to Right Now

From native advertising to lead ads, these trends will continue to dominate 2016.
Rocco Baldassarre
What the Smartest Startups Are Getting Right in Marketing
Marketing

What the Smartest Startups Are Getting Right in Marketing

Learn how to create cultures of user experience and feedback from these young entrepreneurs.
Carolina Rogoll
Why Small Businesses Need Strong Logos
Take It From The Pros

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Are You Famous Enough to Not See Twitter Ads?
Take It From The Pros

Are You Famous Enough to Not See Twitter Ads?

If you have to ask, you probably aren't.
Kim Lachance Shandrow
How Storytelling Bad Boy Tucker Max Grossed $600K in Just 6 Months
entrepreneur success

How Storytelling Bad Boy Tucker Max Grossed $600K in Just 6 Months

Being authentic and admitting his mistakes, along with the branding strategy, or lack thereof, that he crafted led to success.
Eric Siu
How to Create a One-Year Marketing Plan
Marketing

How to Create a One-Year Marketing Plan

A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.
Robert W. Bly
You Can Do Super Bowl Marketing on a Shoestring Budget
Marketing Ideas

You Can Do Super Bowl Marketing on a Shoestring Budget

It's doesn't matter that you can't afford a Super Bowl ad when all your customers are within driving distance.
Landon Ledford
The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make
Marketing Mistakes

The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make

One thing to learn is that you can't market to everyone all at once, just because 'everyone' is the largest possible audience.
Jayson DeMers
Can Live-Streaming Video Help Me?
Ask a Geek

Can Live-Streaming Video Help Me?

Marketing consultant Lisa Illman, founder of KritterKommunity.com, explains how.
Mikal E. Belicove
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Super Bowl Ads

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
Laura Entis
5 Marketing-Related Challenges to Overcome in 2016
Marketing

5 Marketing-Related Challenges to Overcome in 2016

Have you noticed that the consumer-marketer relationship is changing?
Sujan Patel
3 Major Sales Mistakes You Must Avoid
Sales

3 Major Sales Mistakes You Must Avoid

Consultant Jeff Hoffman addresses three common problems.
Would You Try This Man's Wacky Sales Pitches? (You Should -- They Worked!)
Sales

Would You Try This Man's Wacky Sales Pitches? (You Should -- They Worked!)

Doug Baldasare would try just about anything to close a sale. Here's how he got customers' attention.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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