Marketing

How Your Small Business Success Is Linked to Facebook's Success
Facebook Advertising

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Susan Solovic
You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Deborah Mitchell
4 Disruptors That Made Superior Branding Their Competitive Edge
Take It From The Pros

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Larry Alton
4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month
Content Strategy

4 Ways Anand Sanwal Captures More Than 1,000 Signups a Month

Venture-capital firm CB Insights saw the need for data in that sector's content marketing, and provided it.
Eric Siu
5 Reasons Your Small Business Needs Content Marketing
Content Marketing

5 Reasons Your Small Business Needs Content Marketing

Don't be the needle in the haystack. Make your needle sharp enough to cut through all the noise with custom content.
Dan Antonelli
5 Tips for Selecting the Ideal Music for Your Marketing Video
Video Marketing

5 Tips for Selecting the Ideal Music for Your Marketing Video

Matching the song that best fits your video amplifies your message and makes far more memorable.
Daniel McCarthy
5 Must-Use Google Analytics Strategies to Measure SEO Success
SEO

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Dallas McLaughlin
Essential Information to Collect on Every Prospect and Customer
Take It From The Pros

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
Robert W. Bly
6 Very Expensive Marketing Mistakes You Need to Avoid
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Firas Kittaneh
5 Strategies for Understanding Customer Needs While Competing in Digital Retailing
Customer Loyalty

5 Strategies for Understanding Customer Needs While Competing in Digital Retailing

Sure, you're ready for the holidays. But what are you doing about next year and the year after?
Bernard Luthi
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Marketing Strategies

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Scott Willyerd
It's Naive for Small Business to Expect Much From Small Business Saturday
Small Business Saturday

It's Naive for Small Business to Expect Much From Small Business Saturday

Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.
Gene Marks
5 Ways to Coax Potential Customers to Open Your Emails
Email Marketing

5 Ways to Coax Potential Customers to Open Your Emails

Getting people to sign up for your email list is not a real accomplishment unless they read the emails you send.
Kimanzi Constable
Raising Capital Through Regulation A+? You Still Need to Market Your Socks Off.
Equity Crowdfunding

Raising Capital Through Regulation A+? You Still Need to Market Your Socks Off.

Aggressive marketing is an essential part of every Mini IPO campaign, just as it is for rewards-based crowdfunding.
Kendall Almerico
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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