Marketing

The 5 Most Innovative Marketing Campaigns of 2015
Marketing

The 5 Most Innovative Marketing Campaigns of 2015

Have you seen those eye-catching 'Shot with iPhone 6' billboards? Apple's campaign was one of the five best.
Alp Mimaroglu
10 Skills Online Marketing Teams Must Have to Succeed
Online Marketing

10 Skills Online Marketing Teams Must Have to Succeed

Running an effective online marketing campaign requires a collage of skills, including the ability to bring it all together.
Rocco Baldassarre
The 5 Most Innovative Trends in Ecommerce to Watch for in 2016
Ecommerce

The 5 Most Innovative Trends in Ecommerce to Watch for in 2016

Ever hear of contextual shopping? It's coming to a website near yours.
Thomas Smale
How to Repel the Wrong Customers -- and Attract the Right Ones
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Ann Handley
Study: Women Pay Thousands More Than Men for Products
Gender Differences

Study: Women Pay Thousands More Than Men for Products

New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
6 Ways to Stand Out in a World That Won't Shut Up
Take It From The Pros

6 Ways to Stand Out in a World That Won't Shut Up

There are super creative tactics some entrepreneurs use to get their brands and companies ahead.
Andrew Medal
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular
Fads

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Catherine Clifford
Attract New Business by Building Out Your Product Line
Take It From The Pros

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
Robert W. Bly
Was the Steve Harvey Miss Universe Mistake a PR Stunt?
Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
Matt Sweetwood
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Take It From The Pros

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Catherine Clifford
Don't Copy. Be Different. And Your Marketing Will Win.
Marketing

Don't Copy. Be Different. And Your Marketing Will Win.

Marketers tend to ruin everything by swarming in and forcing creative ideas into boring conformity. Here are three ways you can overcome that.
Robert Allen
10 Marketing Startups to Pay Attention to in 2016
Marketing Strategy

10 Marketing Startups to Pay Attention to in 2016

Need an advocate to support your next campaign? A freelancer to write the copy? These sites can help.
Sujan Patel
Think You're Not Ready for a Marketing Budget? Think Again.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Robert Wallace
5 Steps to Becoming the 'Face' of Your Company
Take It From The Pros

5 Steps to Becoming the 'Face' of Your Company

Just the presence of a human face on your web site can increase conversion rates. So put yours out there.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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