Marketing

4 Indispensable Content-Marketing Resources
Content Marketing

4 Indispensable Content-Marketing Resources

The social media cacophony makes it difficult to be heard but an entire industry has developed to amplify your company's message.
Peter Daisyme
How to Create a Killer Instagram Ad in Under 10 Minutes
Instagram Marketing

How to Create a Killer Instagram Ad in Under 10 Minutes

Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.
Jason Parks
The Key Elements of a Great Blog Design (Infographic)
Web Design

The Key Elements of a Great Blog Design (Infographic)

If you're lost with design and need some guidance, this infographic is the perfect blueprint of an optimal blog design.
Neil Patel
5 Tips for Effectively Setting Up Facebook Ads
Facebook

5 Tips for Effectively Setting Up Facebook Ads

The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday is incredibly valuable.
Adam Callinan
Don't Brand for Now, Brand For 'Then'
Branding

Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Mark Di Somma
Finding the Customers Right In Front of Your Eyes
Finding Customers

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Issamar Ginzberg
Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!
Branding

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?
Bill Sussman
Catch Me If You Can: How to Get Sales Leads to Chase You
Sales

Catch Me If You Can: How to Get Sales Leads to Chase You

Authority, automation and good listening skills are key in getting prospects to come to you instead of the other way around.
Clate Mask
4 Elements of Brand Stories That Inspire Customer Loyalty
Storytelling

4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Robert Wallace
5 Marketing Strategies That Don't Involve Social Media
Marketing

5 Marketing Strategies That Don't Involve Social Media

What else can a business do to reach people? Here are some ideas that don't involve likes, shares or tweets.
Jess Ekstrom
A Mega-Investor's 6 Best Marketing Tips for Social Businesses and Nonprofits
Social Entrepreneurs

A Mega-Investor's 6 Best Marketing Tips for Social Businesses and Nonprofits

When your business is mission-driven, there is the added complexity of educating potential customers on the purpose and the drive behind the organization.
Carol Roth
Get Personal to Close the Customer Experience Gap
Marketing

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.
Luc Burgelman
Why I Emailed a Dog
Email Marketing

Why I Emailed a Dog

Having fun with a cold email to a prospect livens up the pitch and betters your odds of a response.
David Koji
5 Cool Things You Can Do With Customer Feedback
Customer Service

5 Cool Things You Can Do With Customer Feedback

Ever hear of a 'wall of love'? Time to build one for your company.
Akshaya Venkat
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.