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Marketing

Consumer Psychology

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?
Entrepreneur Network

Clear Your Mind, and Your 5-Step Content-Strategy Will Follow

When you get clarity, you create content for specific results. Here are my five steps to getting there.
Branding

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
Content Marketing

Most Content Marketers Are Making These 3 Crushing Mistakes

Content marketing can be a powerful tool for any business, but it can also harm your company if done incorrectly.
Home Business

8 Ways to Expand Your Home Business Without Leaving the House

There are huge synergistic benefits to making all the small improvements that make sense.
Content Marketing

5 Ways to Make Content Marketing Easier This Summer

Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Online Marketing

10 Marketing Blogs All CMOs Should Read

Sure, you the 'Times' and the 'Journal' for business news, but what are you reading to improve your online marketing smarts?
Marketing Strategies

How to Market Your Brand Through Live Events

Live events enable brands to create a 'brain-washing chamber' where they have complete control over the environment and messaging.
Marketing

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
On-Demand

Vertical Is on the Horizon of the On-Demand Economy

The visible on-demand boom signals a shift from horizontal business models to vertical marketplaces. Here's what lies ahead in the 'age of vertical.'
SaaS

How to Market Your SaaS Business

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
Email Marketing

3 Email Marketing Tactics You Need Most

Want your email marketing campaigns to be more successful? Use these simple tips.
Influencers

5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'

Chart your social media course and reap the rewards of becoming an influencer.
Ready to Launch

Build Your Platform, Your Audience and Your Business with Content Marketing

Learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.