Marketing

3 Ways to Retain Loyal Customers By Going Above and Beyond
Customer Loyalty

3 Ways to Retain Loyal Customers By Going Above and Beyond

My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Karen Mishra
Market Research Is Key to Recognizing Licensing Opportunities
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Pete Canalichio
'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page
Online Marketing

'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page

Here are what four companies have successfully done on their About pages. You might want to follow their example.
Aaron Orendorff
6 Ways to Stop Selling and Get More Customers Buying
Sales Strategies

6 Ways to Stop Selling and Get More Customers Buying

Convincing customers that you are a leader rather than a pusher is now more important than ever.
Martin Zwilling
6 Content-Marketing Lessons 'Inside Out' Can Teach Us
Content Marketing

6 Content-Marketing Lessons 'Inside Out' Can Teach Us

Pixar's 'Inside Out' doesn't only entertain; it also teaches valuable lessons for content marketers.
Philip Masterson
Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)
Marketing

Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)

Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
Melissa Dawn
Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.
Sales Strategies

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.
John Brubaker
3 Classic Journalism Techniques That Will Improve Your Content Marketing
Content Marketing

3 Classic Journalism Techniques That Will Improve Your Content Marketing

Journalists pride themselves on telling great stories. Why shouldn't you?
Brian Hughes
Sleigh Bells Ring. Are Your Cash Registers?
Customer Engagement

Sleigh Bells Ring. Are Your Cash Registers?

Here are three secrets to holiday success.
Chip R. Bell
3 Ways to Turn Employees Into Brand Ambassadors
brand ambassadors

3 Ways to Turn Employees Into Brand Ambassadors

The pinnacle of employee engagement is a team that sincerely advocates for the brand.
Zeynep Ilgaz
5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg
Marketing Strategies

5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg

Learn from others' failures. Test your concept. And never, ever give up.
Eric Siu
4 Tips for 4 Weeks of Holiday Campaigning
Holiday Marketing

4 Tips for 4 Weeks of Holiday Campaigning

Let the countdown begin with these four ways to maximize end-of-year sales.
Allison Checchi
6 Ways to Use Social Data for Targeted Marketing
Social Media Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
John Arnold
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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