Marketing

3 Classic Journalism Techniques That Will Improve Your Content Marketing
Content Marketing

3 Classic Journalism Techniques That Will Improve Your Content Marketing

Journalists pride themselves on telling great stories. Why shouldn't you?
Brian Hughes
Sleigh Bells Ring. Are Your Cash Registers?
Customer Engagement

Sleigh Bells Ring. Are Your Cash Registers?

Here are three secrets to holiday success.
Chip R. Bell
3 Ways to Turn Employees Into Brand Ambassadors
brand ambassadors

3 Ways to Turn Employees Into Brand Ambassadors

The pinnacle of employee engagement is a team that sincerely advocates for the brand.
Zeynep Ilgaz
5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg
Marketing Strategies

5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg

Learn from others' failures. Test your concept. And never, ever give up.
Eric Siu
4 Tips for 4 Weeks of Holiday Campaigning
Holiday Marketing

4 Tips for 4 Weeks of Holiday Campaigning

Let the countdown begin with these four ways to maximize end-of-year sales.
Allison Checchi
6 Ways to Use Social Data for Targeted Marketing
Social Media Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
John Arnold
5 Steps to Take to Set a Proper SEO Budget
SEO

5 Steps to Take to Set a Proper SEO Budget

First, you need to be clear about your goals in order to know where to invest.
Jayson DeMers
Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays
Website Optimization

Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays

Ride the viewability wave and optimize for programmatic, and watch your cash flow fly off the charts before the New Year.
Jay Friedman
12 Ways to Think Outside the Marketing Box and Reach More Customers Online
Finding Customers

12 Ways to Think Outside the Marketing Box and Reach More Customers Online

Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.
Sujan Patel
8 Shopping Habits of Millennials All Retailers Need to Know About
Retail

8 Shopping Habits of Millennials All Retailers Need to Know About

A new study about the path to purchase habits of younger shoppers offers merchants an opportunity to be more competitive this holiday season.
Peter Gasca
6 Hacks to Drive Massive Referrals
Referrals

6 Hacks to Drive Massive Referrals

Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.
John Ruhlin
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Eli Martin
How to Build Up Your Influence on Social Media
Take It From The Pros

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Eric Dahan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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