Marketing

Why Publishing Is the Fifth "P" of Marketing
Marketing

Why Publishing Is the Fifth "P" of Marketing

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Brian Honigman
5 Steps to Build Your Personal Brand
Personal Branding

5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.
Thomas Smale
5 Ways to Protect Your Brand's Online Reputation
Branding

5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Patrick Ambron
Consumers View 5-Star Reviews as Too Good to Be True
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Catherine Clifford
4 Tips for Making Social Visitors Regular Users
Online Marketing

4 Tips for Making Social Visitors Regular Users

Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Neil Patel
4 Questions to Help You Price Your App in a 'Freemium' World
App Developers

4 Questions to Help You Price Your App in a 'Freemium' World

Streaming music, videos and games is still largely free. How do you get your piece of the pie?
Kuty Shalev
A Primer on Price Splitting: Why You Should Beware
Consumer Psychology

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Doug and Polly White
3 Ways to Make Your Non-Tech Brand Sexy
Branding

3 Ways to Make Your Non-Tech Brand Sexy

Actually, you don't have to change the world, you just have to improve it for your customers.
Cris Burnam
How to Handle a Crazy Content-Production Calendar
Content Strategy

How to Handle a Crazy Content-Production Calendar

If you're looking to expand your own content production efforts but aren't sure how to find the time in your busy calendar, check out these three tips.
Eric Siu
Don't Underestimate Just How Newsworthy Your Company Is
Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
John Pilmer
What You Need To Know About Omni-Channel Marketing
Marketing

What You Need To Know About Omni-Channel Marketing

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Daniel Newman
Email Automation: Why You Need to Automate and How to Use It
Email

Email Automation: Why You Need to Automate and How to Use It

From onboarding new subscribers and nurturing leads to creating deeper and ongoing conversations with your long-term loyal audience, email automation is ripe with benefits.
Tony D’anna
SEO

5 Sources of High-Quality Links for Local SEO

Have you talked to your local butcher lately? Such community businesses are a rich source for backlinks.
Jonathan Long
The Story Behind Brooklyn Brewery's Iconic Label
Logos

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Laura Entis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.