Marketing

8 Powerful Ways to Market Your Business on a Limited Budget
Marketing

8 Powerful Ways to Market Your Business on a Limited Budget

When money is tight, think outside the box.
Chris W. Dunn
Is Crocs Trying to Ditch Its Image of Lazy Comfort?
Marketing

Is Crocs Trying to Ditch Its Image of Lazy Comfort?

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
Lydia Belanger
Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness
Marketing Ideas

Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness

Their secret here is that pop-ups look, oh, so spontaneous, when actually they're not.
Peter Daisyme
The 13 Most Interesting Ads of 2016
Advertising

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.
Rose Leadem
7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Podcasts

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
Tyler Basu
5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing
Storytelling

5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing

At its heart, great content marketing is simply good storytelling. You can do that, can't you?
Toby Nwazor
6 Holiday Marketing Tips From Twitter's Head of Content Planning
Marketing

6 Holiday Marketing Tips From Twitter's Head of Content Planning

From live video to social good campaigns, check out these tips to boost your marketing efforts this holiday season.
Rose Leadem
How Small Businesses Can Prepare for Marketing in 2017
Marketing

How Small Businesses Can Prepare for Marketing in 2017

Play your marketing cards right, and 2017 can be a banner year.
The Role of Color in Branding (Infographic)
Infographics

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Rose Leadem
7 Ways To Save Time, Energy and Money on Content Marketing
Content Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
4 Keys to Boosting Your Growth Rate in 2017
Growth Strategies

4 Keys to Boosting Your Growth Rate in 2017

Customer acquisition is a long-term process, so get started now.
Ehsan Jahandarpour
How to Get Your Branding Noticed
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale
In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency
Ad block

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.
Tony D’anna
5 Examples of Brands Doing Holiday Marketing Right
Holiday Marketing

5 Examples of Brands Doing Holiday Marketing Right

Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.