Marketing

Digital Marketing

Geo-Targeted Ad Campaigns are the New Gold Standard for Local Politicians

What works for Main Street businesses also works for people campaigning for local office.
Branding

Kanye West's Most Controversial Moments

Is the outspoken musical genius destroying or helping his personal brand?
face to face

Where Online Marketing Techniques Are Failing Your Business

There's something to be said for face-to-face interactions. You would be wise to reinvest in them -- offline.
Social Media Marketing

6 Tips on How to Engage Your Customers Through Social Media Strategy

It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don't.
Social Media

Using Instagram to Promote Your YouTube Videos

Use these smart tips for using Instagram to get the word out about your videos.
Online Marketing

4 Advanced Ways to Drive Traffic to Your Website With Online Marketing

When you're ready to progress beyond banner ads and email, use these strategies to drive traffic to your site.
Email

3 Easy Steps to Grow Your Email List

Email marketing doesn't work unless you build a list of people who are interested in your products or services.
National Small Business Week

4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses

Publicity for Good founder Heather DeSantis shares her most disruptive strategies.
Ready for Anything

Is Kim Jong-un the World's Greatest Salesman?

Turns out that Kim - the "madman" - is teaching us all a few fundamentals about sales. Who knew?
Marketing

Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner

Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said.
Marketing

I Tried a $1,000 Mint Julep. Was It Worth It?

At the Kentucky Derby, horses run for the roses and people run for these.
Ask Entrepreneur

An Entrepreneur Editor Shares How to Get Press Coverage for Your Business

In this video, Entrepreneur's Liz Webber shares the right way to pitch your business.
Marketing to Seniors

Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying

Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
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