Marketing

The 7 Pieces of a Successful SEO Starter Kit
SEO

The 7 Pieces of a Successful SEO Starter Kit

You don't need a huge budget or years of experience to get started with SEO.
Jayson DeMers
6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars
Run a Better Business

6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.
Hernan Tagliani
How 'Food Porn' Posted on Social Media Has Become an Industry
Marketing

How 'Food Porn' Posted on Social Media Has Become an Industry

Hey, all you food entrepreneurs out there: You need to take note and get in on the act, quickly.
Allison Kugel
5 Ways Facebook Messenger Bots Can Help Your Business
Chatbots

5 Ways Facebook Messenger Bots Can Help Your Business

Chatbots can deliver personalized content to your clients and help generate revenue directly through your social media platforms.
Murray Newlands
The No. 1 Thing You Should Try Selling to Existing Customers
Take It From The Pros

The No. 1 Thing You Should Try Selling to Existing Customers

Business tips from Hard Money Bankers' Chris Haddon and marketing pro Trey Lewellen.
Chris Haddon and Jason Balin
How to Create an Effective Sales Funnel Using Instagram
Instagram

How to Create an Effective Sales Funnel Using Instagram

Discover what you need to do to begin attracting more prospects and closing more deals with help from your Instagram account.
Kim Walsh-Phillips
The 5 Biggest Influencer Marketing Myths That Won't Die
Influencer Marketing

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.
Sujan Patel
4 Simple Ways to Communicate Better With Your Customers
Customer Relationship Management

4 Simple Ways to Communicate Better With Your Customers

Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use.
Mike Taylor
Medium Is the Solution If You Want to Blog Without Any Overhead
Blogging

Medium Is the Solution If You Want to Blog Without Any Overhead

The service helps with hosting, design and building your audience. You're on your own for a steady stream of fresh ideas.
Lesya Liu
24 Digital Marketing Agencies That Specialize on Entrepreneurship
Digital Marketing

24 Digital Marketing Agencies That Specialize on Entrepreneurship

The Fortune 500 has all of Madison Avenue but where do you turn when your dream is to go from startup to big time?
Serenity Gibbons
The 7 Biggest Social Media Fails of 2017 -- So Far
Social Media Mistakes

The 7 Biggest Social Media Fails of 2017 -- So Far

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Jayson DeMers
10 Free Marketing Tools Every Entrepreneur Can Use
Marketing

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.
Marsha Hunt
Pitching Your Business to a Journalist? Here's What Works.
Editor's Note

Pitching Your Business to a Journalist? Here's What Works.

Yes, a pitch can lead to a story -- you just need to know how to get our attention.
Jason Feifer
Building a Fan Following by Tapping Into Customers' Passions
Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Business & Burgers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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