Marketing

3 Ways to Use Company Culture to Strengthen Your Marketing
Marketing Bootcamp

3 Ways to Use Company Culture to Strengthen Your Marketing

With company culture mattering so much, it's essential to ensure your marketing also aligns. But how exactly do you do that?
Tony Delmercado
How to 'Dress Up' Your Content for Every Occasion
Marketing Bootcamp

How to 'Dress Up' Your Content for Every Occasion

Entrepreneur Network partner Salma Jafri explains a technique to help you upcycle content for various social media platforms.
Salma Jafri
6 Top Professional Website Builders for Small Businesses
Marketing Bootcamp

6 Top Professional Website Builders for Small Businesses

Consider what your site needs to thrive and the features you need to create the platform you want.
Rehan Ijaz
3 Key Marketing Takeaways from Digital Summit Denver
Marketing Bootcamp

3 Key Marketing Takeaways from Digital Summit Denver

What did Gary Vaynerchuk, Ann Handey and Al Madrigal have to say that was seriously worth a listen?
Jacob Warwick
How to Get Your Story Noticed and Published Online
Marketing Bootcamp

How to Get Your Story Noticed and Published Online

There are plenty of places to get your story told online. To get your story heard, however, you need to tell a compelling story.
Peter Gasca
7 Habits of the Most Successful Content Marketers
Marketing Bootcamp

7 Habits of the Most Successful Content Marketers

Lackluster, mediocre and and subpar are three adjectives that you'll never associate with the content of a successful campaign.
Neil Patel
9 Products and Services That Boost Musicians' Productivity
Marketing Bootcamp

9 Products and Services That Boost Musicians' Productivity

Spend less time on administrative tasks so you can spend more time making music.
Lucinda Watrous
Transform Your Company's 'About Page' From Jargon-Filled to Genuine
Marketing Bootcamp

Transform Your Company's 'About Page' From Jargon-Filled to Genuine

Show your company's true colors with a thoughtful and heartfelt introduction.
Aaron Agius
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Marketing Bootcamp

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
Eric Siu
4 Realities Sellers Need to Align With and Engage Executives
Marketing Bootcamp

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Frank Visgatis
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Marketing Bootcamp

5 Invaluable Marketing Lessons Disney Movies Can Teach Us

Just look at how 'Finding Dory' is chewing up the competition.
Mansi Dhorda
To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page
Marketing Bootcamp

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Increase those conversions you've been working so hard to get.
Lesya Liu
Shout About It When You Finally Do Get Positive Media Attention
Marketing Bootcamp

Shout About It When You Finally Do Get Positive Media Attention

Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
Jonathan Long
Stay One Step Ahead of Your Competition
Marketing Bootcamp

Stay One Step Ahead of Your Competition

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.