Marketing

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out
Marketing Bootcamp

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out

There will be plenty of consumers who are going to love and embrace Apple's wireless vision.
Stephen Key
5 Online Basics Your Business Needs to Survive
Marketing Bootcamp

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Jayson DeMers
How to Build a Following Using Video Marketing
Marketing Bootcamp

How to Build a Following Using Video Marketing

Being consistent, offering help and developing your own voice are a few ways to establish your presence through video.
Jason Swenk
4 Ways to Build a Profitable Website From Your Own Experience
Marketing Bootcamp

4 Ways to Build a Profitable Website From Your Own Experience

It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
Larry Alton
The Truth About Winning Is That it Requires a Team
Marketing Bootcamp

The Truth About Winning Is That it Requires a Team

A firm's success or failure is a clear reflection of the leadership capacity.
Donald Thompson
AdBlock to Sell and Whitelist 'Acceptable' Ads
Marketing Bootcamp

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.
3 Proven Ways to Grow Your Business Without a Lot of Money
Marketing Bootcamp

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
Marketing Bootcamp

5 Trends That Will Inspire and Engage Both Millennials and Gen Z

You'll need technology for sure, but don't toss out traditional values just yet.
Deep Patel
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Marketing Bootcamp

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.
Matt Orlic
How Companies Can Become Data Driven
Marketing Bootcamp

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
25 Fastest Growing Freelance Skills
Marketing Bootcamp

25 Fastest Growing Freelance Skills

If you're a freelancer, here are some of the highly demanded skills that could land you some big projects.
Due
Highly Effective Strategies to Build Your Business Brand
Marketing Bootcamp

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller
3 Steps to Creating a Video Marketing Campaign
Marketing Bootcamp

3 Steps to Creating a Video Marketing Campaign

You heard videos are the hot, new thing online, but you don't know how to integrate them effectively. This post tells you how.
Chuck Cohn
6 Essential Components of a Solid Growth Strategy
Marketing Bootcamp

6 Essential Components of a Solid Growth Strategy

Entrepreneurs must have a growth hacker mindset.
Ehsan Jahandarpour
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.