Marketing

7 Lessons Entrepreneurs Can Learn From Vine's Demise
Social Media Marketing

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.
Lesya Liu
5 Rules of Marketing That Will Help You Find the Right Niche and Thrive
Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
Han-Gwon Lung
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
Make More Happen

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
5 Writing Tactics to Win Hearts, Minds and More Business
Writing

5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Yatin Khulbe
Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think
Video Marketing

Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think

For fewer zeroes than you think, you can give your content an authentic immediacy and put your audience right in the middle of the action.
Peter Daisyme
Why You Should Immediately Maximize Your Local SEO
Local SEO

Why You Should Immediately Maximize Your Local SEO

Did you know that Google actually recognizes that certain searches, such as for restaurants and dentists, are local?
Brian Hughes
How Reality Star Bethenny Frankel Achieved Brand Success
Make More Happen

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Adam Callinan
4 Simple Strategies for Influencing the Affluent
Marketing

4 Simple Strategies for Influencing the Affluent

The very rich are very sheltered. Selling to them is extraordinarily hard until you learn how to get in front of them.
Stacey Alcorn
Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter
Social Media Marketing

Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter

More options for video marketing can only be good news for marketers.
Aaron Agius
How to Make 'Boring' Industries Exciting Online
Make More Happen

How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
Ryan Erskine
The Mistakes Nintendo Made With Wii U and What You Can Learn From Them
Make More Happen

The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Stephen J. Bronner
Here Is Why You Should Be Running Native Ads
Native Advertising

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.
Jonathan Long
10 Mistakes Content Marketers Make
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.