Marketing

4 Ways to Market Your Startup On the Cheap
Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Kc Agu
The Smarter Way to Humanize Your Company's Use of Twitter
Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.
Jacob Warwick
Top 8 Marketing Trends That Will Define 2017
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Deep Patel
3 Ways to Turn a Startup's Bad Professional Review Around
Reputation Management

3 Ways to Turn a Startup's Bad Professional Review Around

Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.
George Chilton
How to Create a Lead Magnet That Actually Gets Leads
Email Marketing

How to Create a Lead Magnet That Actually Gets Leads

The greater the value you give customers, the more they will trust you with their email addresses.
Eric Siu
Tony Robbins's Social Media Director Shares His Marketing Tips
Entrepreneur Network

Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
5 Winning Digital Ad Strategies Every Small Business Can Afford
Online Marketing

5 Winning Digital Ad Strategies Every Small Business Can Afford

With shrewd tactics smaller businesses can stay competitive with their largest competitors, no matter how much they are outspent.
Jessica Breslav
How to Create a Social Media Advocacy Program
social media advocacy

How to Create a Social Media Advocacy Program

Employees can elevate and amplify your brand messaging to their own social networks and beyond.
Meghan M. Biro
The 10 Biggest Mistakes in Personal Branding
Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Ryan Erskine
Thinking of Starting a Podcast? These 5 Tips Can Help.
Ask Entrepreneur

Thinking of Starting a Podcast? These 5 Tips Can Help.

Podcasts can be powerful -- if used correctly.
Mikal E. Belicove
5 Tips to Ensure Your Marketing Actually Gets Done
Entrepreneur Network

5 Tips to Ensure Your Marketing Actually Gets Done

Content, consistency and automation are key to a successful marketing strategy.
Is Your Product Idea Right for Licensing? How to Tell
Licensing

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Stephen Key
6 Ways to Redesign Your Business System to Transform Your Industry
Growth Strategies

6 Ways to Redesign Your Business System to Transform Your Industry

Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
Richard Koch
How to Write a Great Pitch for the Media
Growth Strategies

How to Write a Great Pitch for the Media

A seasoned journalist offers smart advice for writing pitch letters that will grab someone's attention.
Wendy Keller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.