Marketing

Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing
B2B

Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing

Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Daniel Newman
How to Earn Six Figures From a Virtual Summit
Podcasts

How to Earn Six Figures From a Virtual Summit

For entrepreneurs who want to connect with leaders in their field, grow their email list and potentially earn serious revenue, virtual summits are a powerful tool to explore.
Dorie Clark
3 Ways Marketers Can Ally With Sales to Be Better
Marketing

3 Ways Marketers Can Ally With Sales to Be Better

If you're in marketing, look to your sales team for data that can produce leads.
Tawheed Kader
23 Marketing Tactics That Cost Time, Not Money
Marketing

23 Marketing Tactics That Cost Time, Not Money

They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Neil Patel
How to Make Your Personal Brand Newsworthy
Personal Branding

How to Make Your Personal Brand Newsworthy

Getting the attention of the media isn't easy but the good news is, it's based on a formula.
Phoebe Chongchua
Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL
Customer Loyalty

Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL

Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Carol Roth
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
Why We Hate Logo Redesigns
Logos

Why We Hate Logo Redesigns

Change is never easy.
Laura Entis
Don't Overlook the Sales Power of Knowing Your Audience
Sales

Don't Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Jill Schiefelbein
5 Reasons Why Tech Is the Midas Touch of Content Marketing
Content Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
Kelsey Meyer
3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Jonathan Long
Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead
Marketing

Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

"The Donald" keeps surprising pundits and the media by pulling in huge poll numbers. But maybe it shouldn't be that surprising.
Sam McRoberts
The 7 Habits of a Highly Effective Web Marketer
Online Marketing

The 7 Habits of a Highly Effective Web Marketer

There are as many strategies to improving website performance as there are best practices for doing so -- just ask the Good Idea Fairy.
Jeff Boss
3 Steps to Boost Your Social-Media Marketing With Image Tagging
Social Media Marketing

3 Steps to Boost Your Social-Media Marketing With Image Tagging

Use the new online tools that give your brand images enhanced context and make them easier to find.
Brett Relander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.