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Marketing

Content Marketing

My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs

Businesses that have thrived since back-in-the-day can teach you plenty about marketing now.
Messaging Apps

3 Ways Messaging Will Transform Marketing

Messaging is about to transform marketing in ways you probably don't expect.
mediation

The PR Costs of a Legal Fight

Lawsuits Cost More Than Money, But Mediation Can Be a Major PR Win.
SEO

Who Should be on Your SEO and Content Marketing Team?

Your business doesn't need a big team for SEO and content marketing, but you do need skilled employees.
Radicals & Visionaries

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Branding

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Branding

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
Marketing Strategies

What Gets Shared Online? Depends How You See It.

Research shows that whether you'll share an article or video depends on whether you found or received it.
Data Analysis

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Customer Loyalty

Successful Selling Only Begins With the Sale

That's just the start of what can become a beautiful relationship, featuring evergreen sales and long-term contracts. Have a plan for getting there.
Entrepreneur Network

This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

Entrepreneur Network partner features Nathan Michael, who creates visually stimulating images for brands that they can use on social media every day.
Grow Your Business

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Content Marketing

How to Make Content the Engine That Drives Sales

An effective content strategy can generate greater volumes of customer traffic and sales.
Events

7 Reasons to Stop Writing Cold Emails and Throw an Event Instead

It's hard to build trust and intimacy over the phone or email. Why not change things up and instead get up close and personal?