Marketing

Hire Professional Moderators So Your Event Panels Don't Suck
Events

Hire Professional Moderators So Your Event Panels Don't Suck

While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.
Carol Roth
Tap Into the Growing Luxury Market By Understanding the Buyers
Luxury Retail

Tap Into the Growing Luxury Market By Understanding the Buyers

People who can easily afford full price look just as hard for a deal as those who can't.
Oren Levy
3 Ways to Tweak What You're Doing Anyway to Generate More Leads
Lead Generation

3 Ways to Tweak What You're Doing Anyway to Generate More Leads

The secret to content marketing genius is just being smarter with what you have to work with.
Brett Relander
5 Attributes the Modern Marketer Must Possess
Marketing

5 Attributes the Modern Marketer Must Possess

Gone are the days of calling a marketing campaign successful, because it looked good and sales rose that quarter.
Kraig Swensrud
Finding the Perfect Match in the Social Media Platform Universe
Social Media

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?
Eric Dahan
Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled
Design

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
Geoff Weiss
4 PR Strategies You Should Be Using Right Now
Public Relations

4 PR Strategies You Should Be Using Right Now

While 2015 may not exactly resemble the world of flying cars, there is no argument that wide advances in technology have dramatically shifted how businesses communicate.
Jennifer Maloney
2016 Presidential Candidates Placing Emphasis on New Marketing Techniques
Presidential Elections

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Candidates from both parties believe the road to the oval office is paved with new technologies.
Samuel Edwards
We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Daniel Newman
5 Tips for Getting Your Analytics Game on Point
Data Analysis

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
5 Steps to Take to Start Your Small Business Blog Today
Blogging

5 Steps to Take to Start Your Small Business Blog Today

The first step: Get to know WordPress, up close and personal.
Kim Garst
Amazon's 'Prime Day' Is Looking Like a Win for WalMart
Amazon

Amazon's 'Prime Day' Is Looking Like a Win for WalMart

Amazon's promise of a discount bonanza disappointed Prime members and served to showcase WalMart's discounting dominance.
Mark Harrington
Why Modern SEO Requires Almost No Technical Expertise
SEO

Why Modern SEO Requires Almost No Technical Expertise

There are five keys to scoring that ever-coveted spot at the top of Google search results.
Jayson DeMers
Video Tips

3 Ways to Make Captivating Videos

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.