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Marketing

Amazon

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Sales

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Entrepreneur Network

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Bolanile Maté of Be Better Paris explains how this French home furnishings store combines ambiance and interaction to make customers stay.
Content Strategy

4 Steps to Writing Emails That Convert to Business

Avoid the dreaded spam folder-and write emails that sell -- by following four simple steps.
Facebook Advertising

Facebook Expands Ads on Third-Party Apps, Websites to Everyone

The company, which has more than 1.6 billion users, offers online advertising services under its 'Audience Network' business.
Marketing Strategies

7 Essential Inbound Marketing Strategies for Every Startup

There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together.
Branding

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
Luxury Brands

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.
millennial marketing

5 Ways to Improve Your Millennial Marketing Strategy

Millennials are ready to spend money and to advocate for your brand -- if you play by their rules.
Entrepreneur Network

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Public Relations

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
SEO

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
user-generated reviews

3 Ways to Supercharge Your Content-Marketing Strategy

Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
Sales Strategies

3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'

Learning how funnels work will forever change your customer interactions and dramatically improve your creations.
Marketing

5 Must-Answer Questions to Succeed Targeting Your Customer Base

To be an effective marketer, you must know as much about your customer base as possible.