Marketing

6 Tips for How to Build Your Startup's Brand From Scratch
Take It From The Pros

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers
Welcome to Guest Blogging 101
Guest Blogging

Welcome to Guest Blogging 101

The first step is to produce an amazing piece of writing that stands out from the crowd.
David Koji
5 Steps to Skyrocket That Great Idea Into Market Launch
Product Launch

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.
William Hall
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Marketing

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Kim Lachance Shandrow
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Celebrity Endorsement

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
Tracey Wallace
4 Marketing Tactics for Appealing to Generation Z
Generation Z

4 Marketing Tactics for Appealing to Generation Z

The generation just now graduating high school is similar to but distinct from their millennial older siblings.
Christie Garton
5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign
Public Relations

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Craig Corbett
How the Tacky Sweater Holiday Novelty Became Big Business
Niche marketing

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Peter Gasca
50 Online Marketing Influencers to Watch
Project Grow

50 Online Marketing Influencers to Watch

Which experts stand out and have proven themselves to be leading authority figures?
Jayson DeMers
How to Create Visual Content That Resonates With Your Audience
Visual Content

How to Create Visual Content That Resonates With Your Audience

The most important part of crafting a visual identity is consistency.
Brian Honigman
4 Ways to Maximize the Visual Web's Potential
Visual Content

4 Ways to Maximize the Visual Web's Potential

More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.
Ophir Tanz
4 Marketing Principles to Dominate Your Target Market
Take It From The Pros

4 Marketing Principles to Dominate Your Target Market

Marketing is critical to the success of any business, which is why it's so important to get it right. These four rules will help.
Steve Tobak
4 Ways to Tailor Your Marketing to Each Customer
Personalization

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Pratik Dholakiya
3 Ways to Retain Loyal Customers By Going Above and Beyond
Customer Loyalty

3 Ways to Retain Loyal Customers By Going Above and Beyond

My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Karen Mishra
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.