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Marketing

SEO

These 9 SEO Tips Are All You'll Ever Need to Rank in Google

Be like a pilot: Follow a checklist -- this one -- for SEO, and make that magnificent machine of yours fly.
Public Relations

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Lead Generation

How to Optimize Your Site for Lead Generation

Are you doing all you can to entice visitors to take the next step and sign up?
Branding

5 Ways to Become a Master Storyteller

To develop a good brand, you have to be a great storyteller.
Marketing Strategies

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Music festivals

Why Your Brand Should Be Headlining Summertime's Regional Music Festivals

Why blow your budget on big-name events when following these four ideas just might produce the same impact?
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Social Entrepreneurship

This Craft Brewery Invented a Brilliant Edible 6-Pack Holder That Helps Sea Life

Embracing social entrepreneurship with an eco twist, SaltWater Brewery uses beer-brewing byproducts to create biodegradable rings that nourish -- not maim and kill -- marine life. We'll drink to that.
Customer Relationship Management

Listening to Feedback Is How You Fight Customer Attrition

Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
Social Media Marketing

7 Social Media Marketing Secrets No Marketer Wants to Admit

For starters, there's no predictable pattern of success.
Continuous Learning

True Experts, Original Sources and First Principles

Hit the books, the old ones that is. Discover the foundational knowledge of your field and become a peer of those in the first tier.
Content Marketing

4 Things Companies Get Wrong When Hiring Content Marketers

You can't hire a winning content marketer unless you know what you need them to do and how to work with them to get it done.