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Marketing

Travel Businesses

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Take It From The Pros

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Team-Building

What Happens When Uber Brings Puppies to Your Office

The staff at Entrepreneur walked away with more than just the warm fuzzies.
Marketing

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Google Analytics

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Uber

Uber's New Logo Aims to Showcase Its 'Human Side'

Roughly speaking, it's a square inside of a circle.
Crowdfunding

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Take It From The Pros

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Brick and Mortar

How to Market Brick and Mortar to the Web

Here are six features that will make your brick-and-mortar website a marketing machine.
Customer Loyalty

Why the First Call From a Customer Is the Most Important

Research finds that potential customers unhappy with their first experience contacting a company are unlikely to ever return.
Online Marketing

Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.
Take It From The Pros

4 Content Marketing Tips to Boost Your Personal Brand

Here are a few simple techniques to use content marketing to boost your personal brand and extend your reach and visibility in the global online space.
Take It From The Pros

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Customer Service

Customer Care Is Your Best Marketing Strategy

Great marketing brings customers to you. But it won't help you keep them.