Marketing

The 12 Wackiest Things You Can Buy From the Presidential Candidates' Campaign Stores
Politics

The 12 Wackiest Things You Can Buy From the Presidential Candidates' Campaign Stores

From Jeb Bush's guacamole bowl to Hillary Clinton's pantsuit t-shirt, the candidates are selling some surprising things to raise money.
Kate Taylor
A 10-Step Plan for Dramatically Attracting New Customers
Online Marketing

A 10-Step Plan for Dramatically Attracting New Customers

Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.
Aaron Agius
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Mobile Marketing

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Gilad Bechar
Take a Step Closer to Web Mastery With These 7 Free Resources
Websites

Take a Step Closer to Web Mastery With These 7 Free Resources

Websites can be a tricky business. The good news is many people are sharing their best-kept secrets.
Thomas Smale
5 Tips on How to Pitch Your Startup to Get the Press You Need
Press Coverage

5 Tips on How to Pitch Your Startup to Get the Press You Need

Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
Jerrid Grimm
How Learning Where Shoppers Browse Online Helps Businesses Make the Sale
Selling Online

How Learning Where Shoppers Browse Online Helps Businesses Make the Sale

Businesses of all types are becoming adept at learning about potential customers as they go about the online equivalent of window shopping.
Murray Newlands
Grow Your Brand by Creating an Alter Ego
Make More Happen

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
Measuring the Impact of Your Content Marketing
Content Marketing

Measuring the Impact of Your Content Marketing

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Jacob Warwick
5 Rude Emails You Send Every Day
Email

5 Rude Emails You Send Every Day

Even the most likable and well-mannered among us can still look like jerks in an email. Writing an email that comes across just like you do in person is a fine art.
Travis Bradberry
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
YouTube

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Catherine Clifford
4 Ways to Successfully Link Build to Increase Website Traffic
Link Building

4 Ways to Successfully Link Build to Increase Website Traffic

The way SEOs look at link building has changed dramatically in the last few years to focus on both search visibility and target audience.
Vivek Patel
The Secret Ingredients to a Successful Branding Strategy
Make More Happen

The Secret Ingredients to a Successful Branding Strategy

Communication with your consumers is crucial. Here are five ways to bolster it.
Joshua Conran
The Top 4 Basic SEO Principles That Increase Your Website Traffic
Websites

The Top 4 Basic SEO Principles That Increase Your Website Traffic

If you want to land a higher spot on the search results page, you need these elements.
Deborah Mitchell
What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Dorie Clark
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.