Marketing

5 Types of Evergreen Content for Your Website
Content Strategy

5 Types of Evergreen Content for Your Website

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.
3 Tips for Promoting Your Products on Social Media
Social Media Marketing

3 Tips for Promoting Your Products on Social Media

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
James Rubec
The 10 Questions Customers Demand Your Content Answer
Increasing Conversions

The 10 Questions Customers Demand Your Content Answer

You can't expect people to buy from you if your content leaves them wondering about your product.
Aaron Agius
10 Ways to Optimize Your Retargeting Strategies
Ad Retargeting

10 Ways to Optimize Your Retargeting Strategies

Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
Pierre Lechelle
Why Publishing Is the Fifth "P" of Marketing
Marketing

Why Publishing Is the Fifth "P" of Marketing

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Brian Honigman
5 Steps to Build Your Personal Brand
Take It From The Pros

5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.
Thomas Smale
5 Ways to Protect Your Brand's Online Reputation
Take It From The Pros

5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Patrick Ambron
Consumers View 5-Star Reviews as Too Good to Be True
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Catherine Clifford
4 Tips for Making Social Visitors Regular Users
Online Marketing

4 Tips for Making Social Visitors Regular Users

Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Neil Patel
4 Questions to Help You Price Your App in a 'Freemium' World
App Developers

4 Questions to Help You Price Your App in a 'Freemium' World

Streaming music, videos and games is still largely free. How do you get your piece of the pie?
Kuty Shalev
A Primer on Price Splitting: Why You Should Beware
Consumer Psychology

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Doug and Polly White
3 Ways to Make Your Non-Tech Brand Sexy
Take It From The Pros

3 Ways to Make Your Non-Tech Brand Sexy

Actually, you don't have to change the world, you just have to improve it for your customers.
Cris Burnam
How to Handle a Crazy Content-Production Calendar
Content Strategy

How to Handle a Crazy Content-Production Calendar

If you're looking to expand your own content production efforts but aren't sure how to find the time in your busy calendar, check out these three tips.
Eric Siu
Don't Underestimate Just How Newsworthy Your Company Is
Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
John Pilmer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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