Marketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Eric Siu
5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet
Marketing

5 Ways to Reach Businesses Looking for Your Services But Haven't Found You Yet

B2B marketing is fundamentally about getting introductions and building relationships.
John Boitnott
How to Brainstorm Great Content for Your Marketing Plan
Marketing Bootcamp

How to Brainstorm Great Content for Your Marketing Plan

Behind every good marketing plan is a great brainstorming session.
Wendy Keller
5 Things Entrepreneurs Should Never Say to Journalists
Media Coverage

5 Things Entrepreneurs Should Never Say to Journalists

'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
George Chilton
The November Election Could Depend on Which Candidate Masters This Sales Strategy
Storytelling

The November Election Could Depend on Which Candidate Masters This Sales Strategy

Stories hold the power to connect with people and motivate them to become engaged voters.
Karthik Rajan
Facebook Accused of Letting Advertisers Discriminate by Race
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Wanted: Creative Solutions to Shape a Workable Future
The Future of Work

Wanted: Creative Solutions to Shape a Workable Future

Changes in the world economy drag us all into new roles and unfamiliar arrangements. Some go kicking and screaming, while others see the answer to their prayers.
Marina Gorbis
Top Signs Your Brand Strategy Is Losing Focus
Make More Happen

Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
3 Easy Ways to Increase Your Brand's Engagement on Instagram
Instagram

3 Easy Ways to Increase Your Brand's Engagement on Instagram

Don't just show your product pictured against a white background. Get into the wild!
Nathan Chan
4 Reasons Why Amazon's Product-Search Dominance Matters
Amazon

4 Reasons Why Amazon's Product-Search Dominance Matters

Customers research your products before they buy but smart strategy can reclaim sales lost to 'showrooming' and 'webrooming' alike.
Jay Lagarde
Why Influencer Marketing Is Great for Your SEO
Influencer Marketing

Why Influencer Marketing Is Great for Your SEO

These four tips will help you build a "win-win" relationship with your influencers.
Aaron Agius
Here Is How to Impress the Press
Publicity

Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.
3 Ways to Make Sure Your Online Ads Aren't a Turnoff
Online Advertising

3 Ways to Make Sure Your Online Ads Aren't a Turnoff

For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Andrew Chapin
3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time
Lead Generation

3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

Leave the past behind and get ready to take your lead generation to the next level.
Sam Oh
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.