Marketing

Stay One Step Ahead of Your Competition
Marketing Bootcamp

Stay One Step Ahead of Your Competition

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.
A Defined Approach to Fitness Marketing
Marketing Bootcamp

A Defined Approach to Fitness Marketing

Fitness and health companies can pump up their profits by specifically targeting their customers.
Andre Bourque
6 Content Marketing Tips for First-Timers
Marketing Bootcamp

6 Content Marketing Tips for First-Timers

Follow Entrepreneur Network partner Salma Jafri's advice, and you'll draw customers to your content in no time.
Entrepreneur Staff
Stop Selling the 'What' and Start Selling the 'Why'
Marketing Bootcamp

Stop Selling the 'What' and Start Selling the 'Why'

What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
George Deeb
Defining Your Ever-Present Brand Energy
Marketing Bootcamp

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Karen Tiber Leland
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
Marketing Bootcamp

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Tracey Wallace
Breakthrough Storytelling Starts With Audience Intelligence
Marketing Bootcamp

Breakthrough Storytelling Starts With Audience Intelligence

Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.
Michael Brito
5 Simple Sales Techniques You're Definitely Forgetting About
Marketing Bootcamp

5 Simple Sales Techniques You're Definitely Forgetting About

7Twelve Marketing's Mikhail Alfon explains key sales strategies that will boost your closing ratio.
Entrepreneur Staff
The 4 Biggest Factors Determining Your B2B Site Ranking
Marketing Bootcamp

The 4 Biggest Factors Determining Your B2B Site Ranking

Angling for better site ranking can feel like being lost in the wilderness, until you recognize the right landmarks.
Tony Messer
How To Grow Your Instagram Followers with User Generated Content
Marketing Bootcamp

How To Grow Your Instagram Followers with User Generated Content

Have you ever stumbled across a company's Instagram account and wondered how they have so many followers or where they got all of those amazing images from?
Brian Peters
Your Dream Job Will Become Real When You Stand Up and Get Noticed
Marketing Bootcamp

Your Dream Job Will Become Real When You Stand Up and Get Noticed

Jazz up your communication, do your due diligence and market yourself in such a way that companies can't forget you.
Chelsea Berler
6 Steps to Your Best Content-Marketing Strategy
Marketing Bootcamp

6 Steps to Your Best Content-Marketing Strategy

The trap most people fall into is thinking that content marketing is easy, or that they can improvise their way through it. Not true.
Jayson DeMers
Do Small-Business Owners Even Need a Personal Brand?
Marketing Bootcamp

Do Small-Business Owners Even Need a Personal Brand?

The truth is you have a reputation and that needs to be good if your business is going to prosper.
Brian Sutter
5 Ecommerce SEO Trends That Have Emerged This Year
Marketing Bootcamp

5 Ecommerce SEO Trends That Have Emerged This Year

Video. Sharing. Mobile. Long-form content. How hip are you to today's all-important trends?
AJ Agrawal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.