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Marketing

Customer Relationship

How Billion-Dollar Companies Think Differently About Customer Relationships

Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.
Online Reviews

6 Ways to Make Online Reviews Work for Your Business

If you're not already utilizing customer reviews online, you should be. Here are six simple ways to do that.
Online Marketing

2 Secrets About Online Media Presentations

Discover the secrets these presentation experts learned after years of presenting.
worth-knowing

The Uphill Battle of B2B Marketing: A Success Story

Integrate announces its fourth round of venture funding, but founder and CEO says, "This one's not about the money."
Public Relations

Is My Tech Startup Ready for PR?

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.
Team Work

Learn How to Help Your Team Work Together

Paul David Walker, Bruce Mittman and Chase Jarvis share how to strengthen your team, determine optimal advertising outlets and make money through creativity.
Persuasion

7 Phrases That Can Help You Be More Persuasive

Whether you need to convince potential buyers or betas, these phrases can tap into your target's psychology.
Take It From The Pros

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect wh...
Business Planning

These 4 Planning-Stage Blunders Can Kill Your Ecommerce Bottom Line

Customer service and web security are just two of the "must-do's" you should plan for.
Marketing

4 Marketing Strategies You Can Use Before Hiring an Agency

By mastering these four strategies, you'll start to get the benefit of digital marketing sooner, and you'll understand the most important key performance indicators that will help you grow your busine...
Publicity

This Sports Publicist Explains How to Make Your Online Content Go Viral

Plus, why it's okay to blend your personal and professional brands.
Content Marketing

4 Ways to Stock Your Content War Chest

Storing up owned content lets you control the conversation surrounding your brand.
Grow Your Business

What You Heard One Time Worked for Somebody Is Not a Real Business Strategy

The time to start thinking outside the box is after you've tried all the tools in the box.