Marketing

Biggest Social Media Fails of 2017
Social Media

Biggest Social Media Fails of 2017

According to Fox News, President Donald Trump spending time in the White House qualifies as "breaking news" -- even when it's not true.
Rose Leadem
What Makes a Good Brand Ambassador for Your Business
Take It From The Pros

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Jill Schiefelbein
6 Ways to Take Your Next Presentation to the Next Level
Public Speaking

6 Ways to Take Your Next Presentation to the Next Level

Storytelling, brevity and visuals are great elements to start with.
Sujan Patel
Ad Company Creates Working Tequila Cloud
Advertising

Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.
Rose Leadem
3 Steps for Explosive Online Marketing Growth
Online Marketing

3 Steps for Explosive Online Marketing Growth

Online marketing is only as complicated as you make it.
Jonathan Long
3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List
America's Small Business Heroes

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.
Daniel DiPiazza
How to Write the Perfect Business Blog Post
Blogging

How to Write the Perfect Business Blog Post

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.
Steve Lazuka
4 Steps to Creating Effective Online Videos
Video Marketing

4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn't have to be.
Sam DeZeeuw
Top 10 Affiliate Marketing Tracking Software Platforms
America's Small Business Heroes

Top 10 Affiliate Marketing Tracking Software Platforms

Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products.
Marsha Hunt
6 Mistakes to Avoid When You Make a Promotional Video
Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video

Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
Zach Cutler
7 Tools That Make Interactive Content Creation Easy
Web Content

7 Tools That Make Interactive Content Creation Easy

Engage your audience and customers with these simple and fun-to-use tools.
Aaron Agius
4 Ways Technology Is Changing the Events Industry
Technology

4 Ways Technology Is Changing the Events Industry

How mobile ticketing and new apps are revolutionizing an age-old business.
Sheila Eugenio
Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban
Commercials

Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban

This company is using the policy to its advantage.
Rose Leadem
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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