Marketing

5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing
Storytelling

5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing

At its heart, great content marketing is simply good storytelling. You can do that, can't you?
Toby Nwazor
6 Holiday Marketing Tips From Twitter's Head of Content Planning
Marketing

6 Holiday Marketing Tips From Twitter's Head of Content Planning

From live video to social good campaigns, check out these tips to boost your marketing efforts this holiday season.
Rose Leadem
How Small Businesses Can Prepare for Marketing in 2017
Marketing

How Small Businesses Can Prepare for Marketing in 2017

Play your marketing cards right, and 2017 can be a banner year.
The Role of Color in Branding (Infographic)
Infographics

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Rose Leadem
7 Ways To Save Time, Energy and Money on Content Marketing
Content Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
4 Keys to Boosting Your Growth Rate in 2017
Growth Strategies

4 Keys to Boosting Your Growth Rate in 2017

Customer acquisition is a long-term process, so get started now.
Ehsan Jahandarpour
How to Get Your Branding Noticed
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale
In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency
Ad block

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.
Tony D’anna
5 Examples of Brands Doing Holiday Marketing Right
Holiday Marketing

5 Examples of Brands Doing Holiday Marketing Right

Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Jayson DeMers
37 Free Online Marketing and Social Media Classes to Elevate Your Skills
Social Media

37 Free Online Marketing and Social Media Classes to Elevate Your Skills

Where can you go for the best, most useful marketing information? Check out these free resources.
Brian Peters
4 Ways to Market Your Startup On the Cheap
Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Kc Agu
The Smarter Way to Humanize Your Company's Use of Twitter
Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.
Jacob Warwick
Top 8 Marketing Trends That Will Define 2017
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Deep Patel
3 Ways to Turn a Startup's Bad Professional Review Around
Reputation Management

3 Ways to Turn a Startup's Bad Professional Review Around

Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.
George Chilton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.