Marketing

Leveraging Location: Tips for Effective Geotargeting
Marketing Bootcamp

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.
Seamas Egan
You Shall Be Judged By the Company You Keep!
Marketing Bootcamp

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
Phil La Duke
Leverage the Undeniable Power of Video Marketing on All Platforms
Marketing Bootcamp

Leverage the Undeniable Power of Video Marketing on All Platforms

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Lesya Liu
7 Email Marketing Best Practices
Marketing Bootcamp

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes
You Can't Succeed at Sales Working in Failure Mode
Marketing Bootcamp

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Jurgen Appelo
Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space
Marketing Bootcamp

Paris' Madeleine & Gustave Is the Epitome of a Calm, Cool and Collected Retail Space

Bolanile Maté of Be Better Paris explains how this French home furnishings store combines ambiance and interaction to make customers stay.
Erin Schultz
4 Steps to Writing Emails That Convert to Business
Marketing Bootcamp

4 Steps to Writing Emails That Convert to Business

Avoid the dreaded spam folder-and write emails that sell -- by following four simple steps.
Stephanie Mann
Facebook Expands Ads on Third-Party Apps, Websites to Everyone
Marketing Bootcamp

Facebook Expands Ads on Third-Party Apps, Websites to Everyone

The company, which has more than 1.6 billion users, offers online advertising services under its 'Audience Network' business.
7 Essential Inbound Marketing Strategies for Every Startup
Marketing Bootcamp

7 Essential Inbound Marketing Strategies for Every Startup

There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together.
Jayson DeMers
9 Tips for Creating an Awesome Brand
Marketing Bootcamp

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
4 DIY Marketing Tips for Empty-Wallet Entrepreneurs
Marketing Bootcamp

4 DIY Marketing Tips for Empty-Wallet Entrepreneurs

Social media can provide inexpensive marketing options for cash-strapped entrepreneurs.
Maria Dykstra
Get to Know Your Customers, and Get Your Marketing Back on Track
Marketing Bootcamp

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Erin Schultz
5 Things to Look for in a PR Agency
Marketing Bootcamp

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Zach Cutler
5 Reasons You Need to Invest in an SEO Campaign Right Now
Marketing Bootcamp

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.