Marketing

7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)
Marketing Bootcamp

7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)

More than 30 enterprise-level marketing-automation platforms exist, if you have the cash. But what about those of us with smaller budgets?
Sujan Patel
Don't Believe an SEO Expert Who Tells You Any of These 7 Lies
Marketing Bootcamp

Don't Believe an SEO Expert Who Tells You Any of These 7 Lies

It's hard to hire an SEO expert when you don't know much about it yourself.
Andrew Raso
Here's How You Fix Your Dud Differentiator
Marketing Bootcamp

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?
Lee Frederiksen
3 Major Marketing Insights From Pokemon Go
Marketing Bootcamp

3 Major Marketing Insights From Pokemon Go

The full impact of this type of game on the way people live, communicate and shop could be quite profound.
Gregg Schwartz
10 Tips for Planning a Successful Company Conference
Marketing Bootcamp

10 Tips for Planning a Successful Company Conference

Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose.
Sarah Landrum
3 Takeaways From the Google Performance Summit
Marketing Bootcamp

3 Takeaways From the Google Performance Summit

More than half of all Google searches are happening on mobile. Is your business ready for 'micro moments'?
Brian Hughes
Choosing the Media and Strategies That Best Fit Your Brand
Marketing Bootcamp

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
6 Ways to Use Video to Sell New-Product Concepts
Marketing Bootcamp

6 Ways to Use Video to Sell New-Product Concepts

The trick is to show the benefit of your idea without disclosing exactly how it works.
Stephen Key
Why Local Businesses Should Pay Extra Attention to Google Maps
Marketing Bootcamp

Why Local Businesses Should Pay Extra Attention to Google Maps

Want to score more web traffic and in-person visits? Better start promoting your business on Maps.
Andrew Medal
4 Things Data is Not and Where to Focus Instead
Marketing Bootcamp

4 Things Data is Not and Where to Focus Instead

Data is a raw material, not the finished product.
Ajay Paghdal
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Marketing Bootcamp

Marketing Addiction Is the Struggling Entrepreneur's Pitfall

Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
Heather Markel
The Most Effective Marketing Technique
Marketing Bootcamp

The Most Effective Marketing Technique

Entrepreneur Network partner Bobby Donahue reveals the one strategy that works for companies of all types.
Entrepreneur Staff
3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success
Marketing Bootcamp

3 Growth Hacks That Catapulted a 'Drunk-Dialing' App to Sober Success

Feel like talking to your best bud at 2 in the morning after drinking too much? Who ya gonna call?
Nathan Resnick
5 Critical Marketing Metrics to Follow
Marketing Bootcamp

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Matthew Goulart
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.