Marketing

The Small Business Owner's Guide to Choosing the Right Ecommerce Platform
Ecommerce

The Small Business Owner's Guide to Choosing the Right Ecommerce Platform

Be prepared when you start to build your ecommerce website.
Jason Parks
Desperation Will Cost You the Sale
Online Marketing

Desperation Will Cost You the Sale

Nobody will believe you are worth their money if they sense you're worried about going broke.
Kimanzi Constable
4 Content Marketing Lessons to Learn from Netflix
Content Marketing

4 Content Marketing Lessons to Learn from Netflix

Even if you're not in the media business, there's a lot to learn about how Netflix approaches content and goes about amassing an audience.
Dennis Williams
How to Make Big Bucks While Selling Your Products for Free
Take It From The Pros

How to Make Big Bucks While Selling Your Products for Free

Use a free plus shipping funnel to generate brand loyalty and create revenue.
Jonathan Long
50 Marketing Tools to Help Your Business Crush the Competition
Marketing

50 Marketing Tools to Help Your Business Crush the Competition

With the right tools in place, marketers can move ahead of the competition with minimal effort.
Drew Hendricks
If You Don't Have a Good Customer Avatar, You're Losing Money
Target Markets

If You Don't Have a Good Customer Avatar, You're Losing Money

How a simple customer avatar can help you focus your message and close more sales
Steve Eakin
3 Simple Ways to Increase Conversions on Your Website
Conversion

3 Simple Ways to Increase Conversions on Your Website

Paying attention to these three best practices will make sure you're headed down the right path.
Start a Podcast Now. Here's How.
Podcasts

Start a Podcast Now. Here's How.

Podcasts are the new black.
Mike Taylor
The Best Days and Times to Send Your Email (Infographic)
Email

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.
Rose Leadem
This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies
Sales Strategies

This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

With little more than a subject line and a body, I was able to establish rapport, build a client base and generate revenue for my company.
Bradley Feinstein
Why the FTC's Influencer Disclosure Policy Is Completely Off Target
Influencer Marketing

Why the FTC's Influencer Disclosure Policy Is Completely Off Target

The FTC's new guidelines won't impact micro-influencers, who know they can skirt the rules without getting caught.
Gil Eyal
4 Ways to Improve Your Marketing Agency
Growth

4 Ways to Improve Your Marketing Agency

How to deploy resources to effectively help clients and grow your business.
Eric Samson
4 Ways to Market Your Videos Using Facebook Groups
Marketing

4 Ways to Market Your Videos Using Facebook Groups

Get noticed and build your audience.
Salma Jafri
Why Marketers Should Spend More Time Spying on Their Competition
Competitive Intelligence

Why Marketers Should Spend More Time Spying on Their Competition

Sure, it sounds shady. But all great marketers spy on the competition. Here's how to do it effectively.
Aj Agrawal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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