Marketing

How to Increase Mobile App Engagement With Push Notifications
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
How Email Can Boost Your Freelancing Reputation
Email Newsletters

How Email Can Boost Your Freelancing Reputation

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.
Thomas Smale
Jessica Alba's 'Honest' Mess
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Steve Tobak
6 Times You Should Turn Down Work
Marketing

6 Times You Should Turn Down Work

Don't run yourself ragged if a job doesn't feel right.
Tami Brehse
Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.
Customer Satisfaction

Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.

Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
Aj Agrawal
What We Can Learn From Cheerios' Potential PR Crisis
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Alex Slater
Pitching Your Story to an Editor? Avoid These 3 Phrases.
Editor's Note

Pitching Your Story to an Editor? Avoid These 3 Phrases.

Send a pitch that editors will actually read.
Jason Feifer
How to Include Politics in Your Marketing Without Turning Anyone Off
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Serenity Gibbons
Biggest Social Media Fails of 2017
Social Media

Biggest Social Media Fails of 2017

Twitter trolls take over U.K. snack brand Walkers' social media campaign.
Rose Leadem
What Makes a Good Brand Ambassador for Your Business
Take It From The Pros

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Jill Schiefelbein
6 Ways to Take Your Next Presentation to the Next Level
Public Speaking

6 Ways to Take Your Next Presentation to the Next Level

Storytelling, brevity and visuals are great elements to start with.
Sujan Patel
Ad Company Creates Working Tequila Cloud
Advertising

Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.
Rose Leadem
3 Steps for Explosive Online Marketing Growth
Online Marketing

3 Steps for Explosive Online Marketing Growth

Online marketing is only as complicated as you make it.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.