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Marketing

Lyft

Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.

The commercial makes commuting look like Dante's 10th circle of Hell, replete with a wandering giraffe and zebra.
Entrepreneur Network

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
Market Research

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Customer Relationship Management

7 Tips to Help Your Brand Win at Social Media

Don't overwhelm your customers with posts, and respond ASAP to complaints.
Entrepreneur Network

How to Create Stand-Out Content That Will Produce Customers

Marketing expert Ben Angel helps you navigate the tricks to posting high-quality social-media content.
Content Strategy

Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins

How to grow your ecommerce business by appealing to consumers' abiding love of free stuff.
Entrepreneur Network

PR Expert: Social Media Has Obliterated Traditional Public Relations

Victoria Kent talks about the changing landscape of her profession in this video interview with C1 Revolution.
Content Marketing

3 Key Elements Your Content Needs to Break Out From the Crowd

With the torrential onslaught of new content -- 2 million blog posts every day! -- it's not easy to stand out. Here's how
Entrepreneur Network

In Networking Presentations, Be Very Specific About Products and Services

Ivan Misner, founder of Business Network International, explains how you should break down your business to lowest common denominators in presentations.
Social Media Marketing

5 Marketers on Periscope You Need to Be Following

The live-streaming market is only getting bigger. Here are some of Periscope's new stars to keep your eyes on.
Entrepreneur Network

Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.

Entrepreneur Network partner Evan Carmichael tells you how to stand out from the crowd of other business consultants out there.
Entrepreneur Network

Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 p.m. EST

Submit your questions for the bestselling author of the "Ultimate Guide to Google AdWords," and join us for a livestream Q&A session today.