Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
Decoding Big Data for Business Growth (Infographic)
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
With the Right Incentives Loyal Customers Will Become Brand Advocates
Brand Advocates

With the Right Incentives Loyal Customers Will Become Brand Advocates

There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
Brett Relander
6 Secrets Nobody Tells You About Personal Branding
Personal Branding

6 Secrets Nobody Tells You About Personal Branding

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Anna Johansson
Branding Your Business for the Next Generation
Marketing Strategies

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
Jana Barrett
13 Ways to Show Customers You Love Them
User Experience

13 Ways to Show Customers You Love Them

A bigger marketing budget is great but it doesn't cost much to let customers know you appreciate them.
Firas Kittaneh
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman
5 Ways to Make Swag Giveaways Count
Swag

5 Ways to Make Swag Giveaways Count

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
6 Ways to Get the Most Out of Your Content
Content Strategy

6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.
Braveen Kumar
The Battle for Customer Attention Starts With a Company's Culture
Inspiring Your Team

The Battle for Customer Attention Starts With a Company's Culture

A culture of content -- not a culture of selling -- is the focus that will win you success.
Michael Brenner
3 Tips for Writing Unforgettable PR Messages
Public Relations

3 Tips for Writing Unforgettable PR Messages

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.
5 Enterprise Marketing Secrets From Ahead-of-the-Curve Companies Like Hubspot
Marketing Strategies

5 Enterprise Marketing Secrets From Ahead-of-the-Curve Companies Like Hubspot

Customer evangelism, helpful content and alignment of sales and marketing are just some of their ingredients for success.
Tx Zhuo
35 Tools and Strategies to Push Your Ideas Further
Content Marketing

35 Tools and Strategies to Push Your Ideas Further

Sometimes when you get a good content idea, you can feel it. Other times, the idea isn't quite so clear. These tools can get you moving in the right direction.
Shannon Byrne
3 Reasons Why No Small Business Should Hire a PR Agency
Media Coverage

3 Reasons Why No Small Business Should Hire a PR Agency

By the way, not one of those reasons is related to money.
Geeta Nadkarni
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.