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Marketing

User Experience

If You Don't Know 'UX' You're Overdue to Learn About It

Brick-and-mortar businesses all have a distinct feel built around the customer experience. User experience is the same idea but for your website.
Email Marketing

5 Steps to Building a Pop-Up Email Strategy That Won't Annoy Readers

To build a large email list, you must create a strong call to action on your website.
Online Marketing

4 Trends That Will Shape Marketing in 2016

Marketers are likely to get better at using the piles of customer data available and new tools will help them adjust to how customers interact with brands online.
Online Marketing

7 Online Marketing Ingredients You Can't Ignore in 2016

Mobile-only Internet users now exceed desktop-only Internet users. What are you doing about that?
Franchise Players

This Franchisee's Business Has Taken Flight, But Not in an Ordinary Way

Bob Minkert was enthralled that a hot-air balloon could be used to promote his Mr. Electric franchise. So he went out and bought one.
Online Marketing

The Online Marketing Myth That Hooks Every New Entrepreneur

The cold, hard truth is that marketing is imprecise and less than predictable, and entrepreneurs have to accept that.
Digital Marketing

5 Digital-Marketing Tactics to Ditch in 2016

Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
Mobile Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
You've Arrived

From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul

Anticipating your market's needs is key for any business -- especially an upscale salon on New York City's Upper East Side.
Shark Tank

'Shark Tank' Update: The Mensch Is Off the Bench

A Hanukkah doll has grown with the help of two very different sharks.
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Increasing Conversions

LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups

One tip is to involve every member of your team in the content-creation process.
web site

5 Tips to a Better Small-Business Website

The whole point is to entice people to come to your retail establishment.
Social Media Marketing

5 Things Entrepreneurs Shouldn't Forget About Social Media

Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.
Online Business

How to Get Your Ideas to Market Quickly and Painlessly

Building an Internet business is a long, slow process but getting started doesn't have to be.