Marketing

The Art of Hacking a Conference
The Grind

The Art of Hacking a Conference

Here are five tips to make the most of any conference, without spending a ton of money.
David Chait
5 Actions to Start Now to Put a Pretty Bow on Your Holiday Efforts
Holidays

5 Actions to Start Now to Put a Pretty Bow on Your Holiday Efforts

You should have most of your planning done by now, but here are some small details that should help you get more customers and make them happier.
Jess Ekstrom
5 Ways to Optimize Local Search Results and Compete With the Big Guys
Local SEO

5 Ways to Optimize Local Search Results and Compete With the Big Guys

Own a small local business? Manipulate Google and SEO to your advantage for top spots in web searches.
Tiffany Monhollon
What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.
Customer Experience

What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.

Build a site that offers a seamless experience and an exciting ride, wrapped in an attractive package.
Tal Schwartz
5 Product Launch Lessons From 'Star Wars Episode VII'
Product Launch

5 Product Launch Lessons From 'Star Wars Episode VII'

What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?
Gregg Schwartz
7 Strategies This Loud Digital Marketer Used to Reach More Than 300,000 Subscribers
Online Marketing

7 Strategies This Loud Digital Marketer Used to Reach More Than 300,000 Subscribers

Derek Halpern went from running a celebrity gossip site to becoming a famous name among marketers with Social Triggers.
Eric Siu
5 Tricks to Strengthen Your Content Marketing
Content Marketing

5 Tricks to Strengthen Your Content Marketing

Know what types of media and public relations strategies work the best to get the word out about your startup.
Hampus Jakobsson
The 4 Elements of a Winning Ecommerce Ad Strategy
Ecommerce

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Jean-Baptiste Rudelle
How to Develop a Winning Value Proposition (Infographic)
Value Proposition

How to Develop a Winning Value Proposition (Infographic)

First off, make sure you know what your customers want.
Toni White and Sue Yasav
What Small Business Can Learn From Force of the Star Wars Marketing Blitz
Star Wars

What Small Business Can Learn From Force of the Star Wars Marketing Blitz

Disney has scale, but the rollout of the latest Star Wars franchise has great lessons for small businesses.
Susan Solovic
5 of Today's Marketing Trends Include Refurbished Classic Techniques
Marketing

5 of Today's Marketing Trends Include Refurbished Classic Techniques

Today's marketers are dusting off old ideas like sweepstakes and finding new ways to use email and podcasts.
Charlotte Nichols
6 Tactics to Generate More Revenue From Increased Holiday Website Traffic
Ecommerce

6 Tactics to Generate More Revenue From Increased Holiday Website Traffic

Ecommerce quickly becoming the norm is a golden opportunity for businesses to have a successful holiday season and a strong end to Q4 of 2015.
Jonathan Long
Engage People With Interactive Content With These 7 Cost-Effective Strategies
Online Marketing

Engage People With Interactive Content With These 7 Cost-Effective Strategies

Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
Aaron Agius
6 Steps to Launching Your Product to Amazon's Best-Seller List
Social Media Marketing

6 Steps to Launching Your Product to Amazon's Best-Seller List

You can launch even before your product goes on sale, without buying any ads.
Kim Walsh-Phillips
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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