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Marketing

Marketing

5 Tips for Getting on TV

Even small, personal brands and startups can unlock the PR power of television.
Content Strategy

3 Secrets to Creating Content That Speaks to the Reader

When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.
Marketing

The 5 Most Innovative Marketing Campaigns of 2015

Have you seen those eye-catching 'Shot with iPhone 6' billboards? Apple's campaign was one of the five best.
Online Marketing

10 Skills Online Marketing Teams Must Have to Succeed

Running an effective online marketing campaign requires a collage of skills, including the ability to bring it all together.
Ecommerce

The 5 Most Innovative Trends in Ecommerce to Watch for in 2016

Ever hear of contextual shopping? It's coming to a website near yours.
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Gender Differences

Study: Women Pay Thousands More Than Men for Products

New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
Take It From The Pros

6 Ways to Stand Out in a World That Won't Shut Up

There are super creative tactics some entrepreneurs use to get their brands and companies ahead.
Fads

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Take It From The Pros

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
Take It From The Pros

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Marketing Strategy

10 Marketing Startups to Pay Attention to in 2016

Need an advocate to support your next campaign? A freelancer to write the copy? These sites can help.
Marketing

Don't Copy. Be Different. And Your Marketing Will Win.

Marketers tend to ruin everything by swarming in and forcing creative ideas into boring conformity. Here are three ways you can overcome that.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.