Marketing

Where Should You Spend Your Ad Budget?
Take It From The Pros

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Tracy Byrnes
A 4-Step Process for Selling Your Sales Team on Your Product
Sales

A 4-Step Process for Selling Your Sales Team on Your Product

When sales are slow and the team worries you're charging too much, it's time for them fall in love with the product all over again.
Jason Forrest
6 Steps to Planning a Free Startup Event and Making a Splash
Events

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Mary Wang
5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign
Social Media

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Use this tool to determine exactly what your readers want more of.
Stefanie Daneau
Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.
Take It From The Pros

Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
Kim Lachance Shandrow
Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)
Run a Better Business

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)

Why can't sales and marketing just get along? Here are three tips to help them get on the same page.
Chris Byers
7 Steps to Gain $46,000 of Online Promotion for Under $230
Content Marketing

7 Steps to Gain $46,000 of Online Promotion for Under $230

Get the most bang for only a few bucks using these free (or inexpensive) platforms for content marketing.
Joe Shervell
8 Reasons Why Your Marketing Sucks
worth-knowing

8 Reasons Why Your Marketing Sucks

Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
Steve Tobak
How to Use Webinars to Promote Your Book
Books

How to Use Webinars to Promote Your Book

If done correctly, webinars can be a cost-effective solution to publicize a book.
How Shrewd Mobile Referral Programs Accelerate Customer Acquisition
Mobile Strategy

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
Jacob Warwick
3 Ways to Use Videos to Get Personal and Score More Business
Take It From The Pros

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Sujan Patel
5 Rules for Stand-Out Marketing Campaigns
Marketing

5 Rules for Stand-Out Marketing Campaigns

These steps helped an old company achieve record growth, and they can help your business too.
Ann Handley
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
worth-knowing

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Walter Chen
10 Tips Marketers Can Learn From the Travel Industry
Marketing

10 Tips Marketers Can Learn From the Travel Industry

Personalized marketing is all the rage in travel; maybe it should be for your business, too?
Danny Wong
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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