Marketing

The 5 Pillars of a Successful Personal Brand
Make More Happen

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
Jacqueline Whitmore
The Key to Writing an Amazing Blog Post
Blogging Tips

The Key to Writing an Amazing Blog Post

How to produce quality content each time you publish a new blog post so that you can keep your readers coming back as well as gain new ones.
The Real Winner of the Women's World Cup: Nike
Make More Happen

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
5 Key Outlets for Building a Strong Personal Brand
Make More Happen

5 Key Outlets for Building a Strong Personal Brand

Any opportunity you have to show off your personality, meet new people or share new content can be considered a viable outlet for your personal brand.
Jayson DeMers
6 Resources Content Strategists Could Use to Find New Ideas
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Peter Gasca
Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out
Make More Happen

Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Lady Gaga, Madonna, Rihanna and Katy Perry have legions of dedicated fans. Why not follow their examples?
Deborah Mitchell
Use These 8 Lesser-Known Marketing Tools to Help Spread the Word
Online Marketing

Use These 8 Lesser-Known Marketing Tools to Help Spread the Word

If you're looking to get more ROI out of our efforts this quarter, try some of these apps.
Sujan Patel
Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'
Amazon

Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'

Mark your calendars: It's on July 15.
Recruiting Employees -- and Their Friends -- to Market Your Brand
Inspiring Your Team

Recruiting Employees -- and Their Friends -- to Market Your Brand

4 ways to get your staff actively involved in promoting your business
Lisa Vallee-Smith
6 Ways a Sub-Optimized B2B Brand Costs You Money
Make More Happen

6 Ways a Sub-Optimized B2B Brand Costs You Money

Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Chris Wirthwein
33 Tips to Help You Ace a Media Interview (Infographic)
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Nina Zipkin
How Growing Up With the Internet Made Millennials Different
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Jeff Urban
Conferences Are Good for Networking but Great for Marketing
Make More Happen

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Derek Newton
6 Fundamentals for Succeeding at Online Marketing
Online Marketing

6 Fundamentals for Succeeding at Online Marketing

Establishing an online business is simple. Getting the basics right and building from there is more complicated.
Erica Riegelman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.