Marketing

4 Challenges That Marketplace Businesses Face, and How to Overcome Them
Online Marketplace

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
Anand Srinivasan
3 Questions Behind Effective 'Calls to Action' That Drive Conversions
Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Chuck Cohn
Why Sharing Can Power the Future of Marketing
Marketing

Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
Brian Honigman
The 5 Ws of Outsourcing Your Company's Content Creation
Inspiring Your Team

The 5 Ws of Outsourcing Your Company's Content Creation

Content creation can get a bit out of hand, especially if you've made the brave decision to outsource some of the work. Trying to keep quality high, content on time and projects organized feels like a full-time job.
Aaron Agius
5 Tips on Pitching to the Media
Take It From The Pros

5 Tips on Pitching to the Media

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.
15 One-Sentence Chunks of Online Marketing Advice You Can Use Today
Online Marketing

15 One-Sentence Chunks of Online Marketing Advice You Can Use Today

SEO, pay per click, content marketing and more: It's here, it's concise, it's proven.
Jonathan Long
Why Even Startups Need to Find New Markets for Established Products
Exploring New Markets

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Zeynep Ilgaz
With an Empathy Button, Facebook Will Be Even More Valuable to Advertisers
Advertising

With an Empathy Button, Facebook Will Be Even More Valuable to Advertisers

It will add to the vast trove of information the social network already knows about us, giving the company greater insight into what makes us tick.
Laura Entis
Don't Skimp on Trademark Protection for Your New Brand
Take It From The Pros

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Larry Alton
Your Brand Is Not Too Good For That
Take It From The Pros

Your Brand Is Not Too Good For That

You should be selling your brand everywhere. After all, that's where the customers are.
Greg Shugar
The 5 Ultimate Content-Marketing Tools
Content Marketing

The 5 Ultimate Content-Marketing Tools

Find everything you need for the best campaigns with this go-to list.
Adam Toren
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Gilad Bechar
Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing
B2B

Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing

Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Daniel Newman
How to Earn Six Figures From a Virtual Summit
Podcasts

How to Earn Six Figures From a Virtual Summit

For entrepreneurs who want to connect with leaders in their field, grow their email list and potentially earn serious revenue, virtual summits are a powerful tool to explore.
Dorie Clark
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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