Marketing

Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
The No. 1 Marketing Strategy Businesses Need to Be Using
Ask the Expert

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph
How Subway Can Recover From the Jared Controversy (VIDEO)
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
Accelerate Your Content Marketing Campaign With the Right Partner
Partnerships

Accelerate Your Content Marketing Campaign With the Right Partner

A shrewd partnership is often the fastest way to build an audience large enough to sustain your business.
Brett Relander
Automated Webinars May Be the Tool You Need to Scale Your Marketing Efforts
Online Marketing

Automated Webinars May Be the Tool You Need to Scale Your Marketing Efforts

Use these three tips to get started delivering your message to an engaged audience.
Eric Siu
3 Ways to Make More Money With Your Mobile App
Mobile Advertising

3 Ways to Make More Money With Your Mobile App

When you have an app for your business and you're using it to generate ad revenue, you're killing two very profitable birds with one stone.
Jana Barrett
How Companies Are Trying to Bring Marijuana Ads Online
Marijuana

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
The 5 Pillars of a Successful Personal Brand
Marketing

The 5 Pillars of a Successful Personal Brand

Be your authentic self and give people their money's worth. Your brand will grow itself.
Jacqueline Whitmore
The Key to Writing an Amazing Blog Post
Blogging Tips

The Key to Writing an Amazing Blog Post

How to produce quality content each time you publish a new blog post so that you can keep your readers coming back as well as gain new ones.
The Real Winner of the Women's World Cup: Nike
Branding

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
5 Key Outlets for Building a Strong Personal Brand
Personal Branding

5 Key Outlets for Building a Strong Personal Brand

Any opportunity you have to show off your personality, meet new people or share new content can be considered a viable outlet for your personal brand.
Jayson DeMers
6 Resources Content Strategists Could Use to Find New Ideas
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Peter Gasca
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.