Marketing

Self-Publishing

Achieve Your Dream of Best-Seller Status With These 4 C's

Focus on content, cover, credentials and community -- and your book will sell itself.
Take It From The Pros

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Facebook Advertising

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
SEO

How Important Are Reviews for SEO?

Online reviews do more for your business than just look good on external sites.
Public Relations

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Take It From The Pros

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Quizzes

How to Use Quizzes to Boost Your Marketing Strategy

Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying.
Toys; Games

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.
Marketing

6 Ways to Take Advantage of Small Business Saturday on Nov. 28

Hosting a special event, updating your website and shooting out those hashtags are just a few marketing tools to use during the small business event of the season.
Content Strategy

How to Stop Writing Yawn-Worthy Content

If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.
Content Strategy

How to Decide on the Right Format of Content for Your Marketing Efforts

Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
Small Business Saturday

10 Ways to Prepare for Small Business Saturday

The time is now to beef up your presence online and otherwise for this popular annual retail event for the little guys.
Google Rankings

15 Ways to Get a Top Google Ranking for Your Small Business

Getting you business noticed online boils done to being the among the first few listings on the first page of Google search. Getting there is mostly a matter of working at it.
Customer Experience

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.
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