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Marketing

Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
social influencers

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Online Marketing

7 Creative Strategies for Marketing Your Startup on a Tight Budget

Leveraging connections, special events, skills and the Web can give your business a special twist.
Blogging

3 Things You Must Do Before Creating Supposedly-Valuable Content

Do the research required to write something you know will actually move the needle.
Content Marketing

Building a Collaborative Content Process

Strategies that will help you and your team create content marketing that works.
Marketing Strategies

Tailor Your Digital Marketing to the Customer Experience

Why digital marketers should focus on creating and tackling the next bottleneck.
Facebook

5 Steps You Should Take to Prepare for Facebook's 'All Video' Future

What should your brand do when 'Wordless Wednesday' is every day? It'll be here sooner that you expect.
Google AdWords

5 Steps to 'Bernie Madoff-Proof' Your Local Advertising

When it comes to pay-per-click, many don't know what is going on behind the scenes of Google AdWords.
Online Marketing

The Science of Online Forms and the Brand Experience: An Essential Guide

There's a lot you have to keep in mind when building an online form -- length, placement, verbiage, even color. Yes, I said color. Let's prevent people from seeing red because of your form. Or is red a good thing? Keep reading and find out.
Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
Direct Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Marketing

3 Fundamentals of Ethically Marketing to Kids

Marketing to children is a sensitive subject, but here's how you do it.
Content Marketing

The 5 Primary Objectives of an Enterprise-Level Content Marketer

Enterprise content marketers need to create a customer journey with their created content.
Pitching

How to Get All of Your Pitch Emails Opened and Answered

Follow these five strategies to guarantee your pitch emails will not only be notices, but opened.
Ask Entrepreneur

Donald Trump and The Art of the Reboot

Define and redefine roles on your team as your work evolves, and seek to put the right people in those roles.