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Marketing

Marketing Strategies

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Content Strategy

Why Most Companies Fail at Content Promotion

Do you see content the way Bill Gates sees it? Or the way the president of Pixar sees it?
Content Strategy

Why No One Wants to Hear Your Story (and How to Fix That)

Be yourself. The you that you are is far more attractive than the you people tell you you should be.
Marketing Strategies

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Entrepreneur Network

If You're a Woman, You Should Feel Like a Natural Marketer. Because You Are.

Content-marketing expert Salma Jafri outlines seven ways females are the fairer sex when it comes to being promotional.
Entrepreneur Network

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network

Why Do You Hate Selling? Because You're Being Selfish.

Sales and marketing guru Ben Angel tells you how to change your mindset to customer-first.
Facebook Marketing

4 Ways to Maximize Facebook for Your Business

Use Mark Zuckerberg's site to engage with your customers. Just be sure to skip any hard sell.
Networking

4 Behavioral Styles to Know When Networking

Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.
Entrepreneurs

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Rebranding

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.
Writing

Why You're Afraid To Write Your Book (And How To Beat Fear)

Master these fears and begin writing that manuscript you've been wanting to create for a long time.
Apps

Your Guide to Hacking the App Store's Search

To rank higher in the app marketplace, follow these best practices tips to make your way to the top.
Growth Strategies

Make Users Feel Like One-in-a-Million at Every Stage of the Funnel

Your product might be great for anybody, but to grow your business you need to prove it with personalized attention.