Marketing

Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Marketing

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

It's a slippery slope to marketing perdition when you don't give customers the attention your data makes possible.
Web Design

The Non-Designer's Guide to Hiring a Great Freelance Web Designer

Five factors to consider to ensure you're hiring just the right one.
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Content Strategy

Why Live-Streaming Video Should Be the Next Battlefront in Your Brand's Social-Media Strategy

Nascent platforms like Periscope, Meerkat and YouNow will be widely embraced by marketers in the next six to 12 months, experts say.
Take It From The Pros

Aligning Your Wardrobe Style With Your Personal (and Professional) Brand

Your appearance tells your story. Is your story aligned with the business image you want to project?
Marketing

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
The Grind

The Art of Hacking a Conference

Here are five tips to make the most of any conference, without spending a ton of money.
Holidays

5 Actions to Start Now to Put a Pretty Bow on Your Holiday Efforts

You should have most of your planning done by now, but here are some small details that should help you get more customers and make them happier.
Local SEO

5 Ways to Optimize Local Search Results and Compete With the Big Guys

Own a small local business? Manipulate Google and SEO to your advantage for top spots in web searches.
Customer Experience

What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.

Build a site that offers a seamless experience and an exciting ride, wrapped in an attractive package.
Product Launch

5 Product Launch Lessons From 'Star Wars Episode VII'

What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?
Online Marketing

7 Strategies This Loud Digital Marketer Used to Reach More Than 300,000 Subscribers

Derek Halpern went from running a celebrity gossip site to becoming a famous name among marketers with Social Triggers.
Content Marketing

5 Tricks to Strengthen Your Content Marketing

Know what types of media and public relations strategies work the best to get the word out about your startup.
Ecommerce

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
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