Marketing

Product Returns

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.
Sales Strategies

4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines

Here's how to get each sales channel to work in tandem with the other.
Trade Shows

6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By

The best marketing investment you will ever make is training and motivating the people you hire to staff your trade show booth.
Take It From The Pros

4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Take It From The Pros

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Take It From The Pros

Why You Should Be Fearlessly Authentic

Authenticity is staying true to who you are and what you do. You can't 'act' authentic, you can only be authentic.
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Partnerships

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Email Marketing

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.
Communication Strategies

12 Communication Tips You Can Learn From Monopoly

With this year marking the 80th year of the iconic game, it seemed a fine time to round up some wisdom that communicators have accumulated while playing the board game.
Creativity

Crayola Launches a Line of Coloring Books for Adults

Because sometimes it's fun to color inside the elaborate lines.
Take It From The Pros

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Marketing

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

It's a slippery slope to marketing perdition when you don't give customers the attention your data makes possible.
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