Marketing

Why Every Business Needs to at Least Consider Google Targeted Ads
Targeted Advertising

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
John Boitnott
How to Separate the Clooneys From the Carrot Tops in Your Email List
Email Marketing

How to Separate the Clooneys From the Carrot Tops in Your Email List

Reaching for the stars? Target the ones who always open your emails and buy, by using great content and frequent contact.
Seamas Egan
10 Ways You Can Gain Trust Online
Trust

10 Ways You Can Gain Trust Online

Build your reputation and credibility with these tested tactics.
Adam Toren
5 Things You Must Do to Survive a PR Disaster
Crisis Management

5 Things You Must Do to Survive a PR Disaster

Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
Chloe Scheller
Overcome Cross Channel Marketing Barriers (Infographic)
Cross Channel Marketing

Overcome Cross Channel Marketing Barriers (Infographic)

Your own practices might be holding your efforts back.
Entrepreneur Staff
13 Tips to Boost Your LinkedIn Presence
Linkedin

13 Tips to Boost Your LinkedIn Presence

Here are a few ways to make sure your online presence stands out on the the social-media platform.
The New Under Armour Ad Speaking to Athletes Will Resonate With Entrepreneurs, Too
Determination

The New Under Armour Ad Speaking to Athletes Will Resonate With Entrepreneurs, Too

Featuring epic athletes Stephen Curry, Misty Copeland and Jordan Spieth, the visually compelling ad is a prayer to the power of hard work.
Catherine Clifford
Selling Your Product to a Big Chain in 5 Painstaking Steps
Retail

Selling Your Product to a Big Chain in 5 Painstaking Steps

There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.
Zeynep Ilgaz
7 Essentials for an Elevator Pitch That Gets People to Listen
Elevator Pitch

7 Essentials for an Elevator Pitch That Gets People to Listen

Brevity is the soul of wit and about all the typical attention span will tolerate.
Jacqueline Whitmore
3 Simple Tips to Boost Your SEO on YouTube
YouTube

3 Simple Tips to Boost Your SEO on YouTube

You need to have a presence on the second largest search engine. Here are a few pointers to get you started.
Samuel Edwards
How to Overcome 6 Obstacles Facing Every Online Marketer
Online Marketing

How to Overcome 6 Obstacles Facing Every Online Marketer

The Internet offers a vastly bigger marketing opportunity than ever existed. You're not the only one who finds it overwhelming sometimes.
Firas Kittaneh
10 Inbound-Marketing Hacks Your B2B Company Should Be Using
Online Marketing

10 Inbound-Marketing Hacks Your B2B Company Should Be Using

Given the time investment required for successful content marketing, any time saved in the process is beneficial for your company.
Aaron Agius
8 Great Ways to Get More Subscribers for Your Email List
Email Marketing

8 Great Ways to Get More Subscribers for Your Email List

A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
Matthew Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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