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Marketing

Advertising

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Books

Hey Bartender, I'll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
Entrepreneur Network

How Will Your Event Live On? Through Video -- So Plan Accordingly

By 2017, video will drive 79 percent of consumer Internet traffic, so you've got to know how to work with a professional video crew.
Entrepreneur Network

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Public Speaking

Making Your Voice Visual Will Enhance Your Vocal Power

The technique of making your voice visual creates a structure that provides range, performance and freedom.
Branding

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Shark Tank

Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory

How do you get on the show? Go to Afghanistan. Go to a bar. Meet a 'Gizmodo' writer who believes in you.
Marketing

5 Funniest April Fools' Day Marketing Stunts

Be careful today. Your favorite brands are putting a lot of muscle behind making you feel like a dummy.
Keywords

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Online Shopping

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Crowdfunding

Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point

If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Entrepreneur Network

How Free Content Can Produce a Substantial Pay-Off

Evan Carmichael reveals the ways his free YouTube videos have generated big business.
Luxury Brands

Exclusivity Isn't the Only Marketing Strategy for Luxury Brands

Not many people buy Mercedes cars because of their price tags and status.
Product Development

Too Many Bells and Whistles Will Not Sell a Product

Most customers and marketers can't remember or name more than a half-dozen key features of any solution.
Ask the Expert

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.