Marketing

Finding the Perfect Match in the Social Media Platform Universe
Social Media

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?
Eric Dahan
Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled
Design

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
Geoff Weiss
4 PR Strategies You Should Be Using Right Now
Public Relations

4 PR Strategies You Should Be Using Right Now

While 2015 may not exactly resemble the world of flying cars, there is no argument that wide advances in technology have dramatically shifted how businesses communicate.
Jennifer Maloney
2016 Presidential Candidates Placing Emphasis on New Marketing Techniques
Presidential Elections

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Candidates from both parties believe the road to the oval office is paved with new technologies.
Samuel Edwards
We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Daniel Newman
5 Tips for Getting Your Analytics Game on Point
Data Analysis

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
5 Steps to Take to Start Your Small Business Blog Today
Blogging

5 Steps to Take to Start Your Small Business Blog Today

The first step: Get to know WordPress, up close and personal.
Kim Garst
Amazon's 'Prime Day' Is Looking Like a Win for WalMart
Amazon

Amazon's 'Prime Day' Is Looking Like a Win for WalMart

Amazon's promise of a discount bonanza disappointed Prime members and served to showcase WalMart's discounting dominance.
Mark Harrington
Why Modern SEO Requires Almost No Technical Expertise
SEO

Why Modern SEO Requires Almost No Technical Expertise

There are five keys to scoring that ever-coveted spot at the top of Google search results.
Jayson DeMers
Video Tips

3 Ways to Make Captivating Videos

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
3 Strategies to Turn Your Business Into a Destination
Customer Experience

3 Strategies to Turn Your Business Into a Destination

Lessons from a small island in Canada you probably never heard that hosts a huge country music event starring big acts.
John Brubaker
6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford
Public Relations

6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.
Elliot Tomaeno
Technology That Lets Sales Pros Peer Into What Prospects Want
Boosting Sales

Technology That Lets Sales Pros Peer Into What Prospects Want

Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Larry Alton
8 Ways That Blogging Will Kickstart Your Startup
Blogging

8 Ways That Blogging Will Kickstart Your Startup

In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
Martin Zwilling
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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