Marketing

How to Promote and Profit From Podcasts
Online Marketing

How to Promote and Profit From Podcasts

Learn to reach your target audience and discover how to profit from your podcasts.
Mitch Meyerson
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Lauren Jung
8 Ways to Scale a One-Person Content Team
Content Marketing

8 Ways to Scale a One-Person Content Team

With a few simple tools and good processes, a single content marketer can scale their impact way beyond the confines of their own person.
Mark Walker
A Guide For Creating Consistently Great Content
Content Marketing

A Guide For Creating Consistently Great Content

Here's how you can develop a content marketing rhythm.
Brian Honigman
6 Recent Marketing Campaigns That Were Pretty Awesome
Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.
Ann Handley
The Most Memorable Ad Campaigns Share These 3 Elements
Advertising

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Jennifer Connelly
Tips to Help You Identify and Nurture Customers
Customer Service

Tips to Help You Identify and Nurture Customers

Your consumer base is the backbone of your business. Without them, there is no business.
Vin Gupta
6 Ways to Overcome Your Reluctance to Sell
Sales

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.
Jacqueline Whitmore
Slicing and Dicing My Way to Becoming an Entrepreneur
Sales

Slicing and Dicing My Way to Becoming an Entrepreneur

Four tips to sharpen your sales technique.
Chester Ng
ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym
Marketing

ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym

'Between the sweat, endorphins and the potential for less clothing than usual, the stage is set for us guys to make [our] move,' the original post read.
Laura Entis
How Retailers Are Adjusting Their Playbooks to Get Your Cash
Retail

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Krystina Gustafson
Enchant Customers With the Story Behind Your Brand
Branding

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Chip R. Bell
3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
What Consumer Brands Need to Know About YouTube
YouTube

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Danny Wong
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.