Marketing

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Lydia Belanger
Local SEO Is a Perfect Match for These 4 Industries
SEO

Local SEO Is a Perfect Match for These 4 Industries

Are you a plumber, lawyer, computer whiz, restaurant owner? Here's why SEO is your path to a potentially big business boost.
Pratik Dholakiya
How to Target the Right Audience in 5 Simple Steps
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Murray Newlands
How to Boost Your Digital Marketing With PR
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Erik Huberman
Eric Ries on 4 Common Misconceptions About Lean Startup
Startups

Eric Ries on 4 Common Misconceptions About Lean Startup

If you believe lean startup methods lead to "cheap" products and companies, or that lean startup companies don't think big, think again.
Zach Ferres
5 Tactics That Haven't Worked For Digital Marketers Until Now
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Eric Samson
How to Build Powerful Relationships with Influencers
Relationships

How to Build Powerful Relationships with Influencers

Developing strong relationships is one of the most important skills in business and life.
Lewis Howes
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'
Copywriting

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Han-Gwon Lung
3 Considerations for Increasing Engagement With Your Content
Content Marketing

3 Considerations for Increasing Engagement With Your Content

Whoever you think is your target audience, make sure that they really are.
Renee Yeager
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
7 Pillars of Being an Influence in Your Market
Influencer Marketing

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
4 Tips For Mobile-Marketing Success in 2017
Mobile Marketing

4 Tips For Mobile-Marketing Success in 2017

First, rain deals and coupons. Second, make mobile payments available. Third, get on board with mobile-only social.
Aj Agrawal
4 Investments Brands Should Make to Upgrade Their Customer Service
Customer Service

4 Investments Brands Should Make to Upgrade Their Customer Service

Forty-four percent of online consumers called live chat service when they're making online purchases one of a brand's most important website features.
Firas Kittaneh
5 Social Media Studies That Will Boost Your Marketing Skills
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
Alfred Lua
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.