Marketing

12 Domain-Name Debacles: 'Hillary Potter' for President and More
Marketing Bootcamp

12 Domain-Name Debacles: 'Hillary Potter' for President and More

The Democratic presidential nominee joins 11 other entities who faced trouble on the web.
Lindsay Friedman
For Maximum Benefit Marketers Must Combine Email and Social Media
Marketing Bootcamp

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Seamas Egan
The Ultimate Guide to GIFs: How to Create Them and When to Use Them
Marketing Bootcamp

The Ultimate Guide to GIFs: How to Create Them and When to Use Them

Here are the best tools, tips, and tricks to step up your GIF game.
A Set of Core Values Is What Makes Company Culture a Real Thing
Marketing Bootcamp

A Set of Core Values Is What Makes Company Culture a Real Thing

When your team has shared values you worry less about them leaving for more money somewhere else.
Robert Wallace
7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass
Marketing Bootcamp

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Jayson DeMers
Generate 7 Figures From a Book Without Selling a Single Copy
Marketing Bootcamp

Generate 7 Figures From a Book Without Selling a Single Copy

Being a published author in your niche is a big deal. But don't just sell it; give it away. See what happens.
Josh Turner
5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Marketing Bootcamp

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
7 Content Marketing Tips for New Entrepreneurs
Marketing Bootcamp

7 Content Marketing Tips for New Entrepreneurs

After receiving more than 250 survey responses, these are the seven best tips for entrepreneurs new to content marketing.
Mike Wood
The Future of Content Marketing: Why Click Bait Won't Cut It
Marketing Bootcamp

The Future of Content Marketing: Why Click Bait Won't Cut It

For businesses to succeed, they will need to shift away from a lot of attention-grabbing headlines to more quality posts created from people outside the company.
Kristina Libby
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
How to Build Content for Your Ecommerce Business
Marketing Bootcamp

How to Build Content for Your Ecommerce Business

Should you decide to sell your business, a content archive will be a definite enticement to potential buyers.
Thomas Smale
How to Handle Audience Critique
Marketing Bootcamp

How to Handle Audience Critique

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin explain why you should embrace feedback on your content.
Entrepreneur Staff
How to Get a Great ROI on Your Influencer Marketing Plan
Marketing Bootcamp

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.
Murray Newlands
Appeal to Millennials' Minds, Not to Their Hearts
Marketing Bootcamp

Appeal to Millennials' Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.
Chris Miller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.