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Marketing

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
Content Marketing

Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.

Finding or creating the right images to illustrate your brand's story can be just as much work as crafting your message.
Content Marketing

The Beginner's Guide to Using Stock Images Without Getting Sued

You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
Trust

5 Ways to Grow and Build Trust

Trust is built on good, reliable behavior over time.
Marketing

How Your Company Can Use Both Outsourced and In-House Marketing

Recognize knowledge gaps, then use that as a guide.
Marketing Strategies

The Urban Legends of Marketing, Sales and Business Growth

Simple in theory, growing your business can be difficult in practice. Here's the reality of marketing and advice on how to get the most out of every campaign you launch.
Gifts

Want People to Remember Your Gift This Holiday Season? Follow These 10 Tips.

Business gifting can be highly effective, but if done incorrectly, it can hurt your brand.
Holidays

21 Simple Ideas for a Successful Small Business Saturday

Really, you should do these all the time.
Office Space

Office Goals on the Road: From Ugly to Organized

Mr. Kate goes green to give a matcha tea company an organization-centric office makeover!
Employee Engagement

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Content Marketing

4 Ways Instant Gratification Has Changed Content Marketing

I want what I want, and I want it now. Even if I will be disappointed with it later.
Marketing

Alibaba's Singles' Day Is a Multi-Billion-Dollar Sales Juggernaut -- and You Could Build Your Own

Big companies aren't the only ones who can create sales events, nor are they the only ones who can take part in them.
Marketing

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

If you really want to improve your Google AdWords' results, perform these three maintenance tasks and watch your CTR skyrocket.
Networking

The 7 Characteristics of a Great Networker

Find out if you've got what it takes – or can learn how – to be a successful networker.