Marketing

6 Marketing Tactics That Build Lifelong Loyalty
Marketing Bootcamp

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
Verizon Purchased Yahoo: What Does This Mean for You?
Marketing Bootcamp

Verizon Purchased Yahoo: What Does This Mean for You?

Given the new web properties and brands Verizon acquired, advertisers will have more opportunities than ever before.
Aj Agrawal
Micro-influencers Bring Mega ROI for Brands
Marketing Bootcamp

Micro-influencers Bring Mega ROI for Brands

Most of the time, celebrity influencers aren't worth the money.
Sarah Ware
Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos
Marketing Bootcamp

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Zach Goldstein
B2B Marketers, It's Time to Add Snapchat to Your Repertoire
Marketing Bootcamp

B2B Marketers, It's Time to Add Snapchat to Your Repertoire

A strong storytelling strategy will expand your reach.
Renee Yeager
Here's Why SMS Marketing Is Literally the Best Idea Ever
Marketing Bootcamp

Here's Why SMS Marketing Is Literally the Best Idea Ever

Texts are quick and cheap, and always read by everyone.
5 SEO Techniques You're Doing All Wrong
Marketing Bootcamp

5 SEO Techniques You're Doing All Wrong

Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.
Aaron Agius
Why Big Businesses Must Proactively Manage Their Online Reputations
Marketing Bootcamp

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Nathan Sinnott
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Bootcamp

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson
3 Myths You Can't Afford to Believe About Start-Up Apps
Marketing Bootcamp

3 Myths You Can't Afford to Believe About Start-Up Apps

Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
Brian D. Evans
10 Things You Need to Learn From Apple's Marketing
Marketing Bootcamp

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Chirag Kulkarni
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Marketing Bootcamp

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Blair Symes
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Marketing Bootcamp

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
David Saef
How Being Funny Can Help You Build Your Brand
Marketing Bootcamp

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.
Karen Tiber Leland
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.