Marketing

Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.

Called by a colleague 'one of the world's top digital marketers' Aaron Agius is looking to take your questions on SEO, social media marketing, content marketing and more.
Andrea Huspeni
Stop Talking About Millennials and Get Ready for Gen Z
Coworking

Stop Talking About Millennials and Get Ready for Gen Z

Be prepared. This is a group of rebels.
Prioritize Your Marketing Tasks With These 6 Steps
Make More Happen

Prioritize Your Marketing Tasks With These 6 Steps

What's important? What's not? Learn to assign your tasks to categories of importance in order to manage the load.
Eric Siu
The World-Changing Power of Sharing Your Story
Success Stories

The World-Changing Power of Sharing Your Story

Blogger and bestselling author Glennon Doyle Melton offers tips to those who aspire to share their personal experiences.
Kelsey Humphreys
3 Unstoppable SEO Trends To Look Out For In 2017
SEO

3 Unstoppable SEO Trends To Look Out For In 2017

Pay attention to the trends and advancements within the world of SEO as we move into a new calendar year.
Sam Oh
5 Rules of Branding That Will Make You A Sought-After Superstar
Branding

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
3 Ways to Read Your Customers' Minds
Customer Research

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Maria Ross
5 Marketing Avenues to Increase Your Startup's Market Share
Marketing Strategies

5 Marketing Avenues to Increase Your Startup's Market Share

These major tips will help your business attract new customers, retain old ones and continue to grow.
Richard Agu
Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission
Media Coverage

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission

Gaining media coverage is an important step in scaling your company.
Craig Corbett
6 Proven Ways Content Marketing Benefits Your Small Business
Content Marketing

6 Proven Ways Content Marketing Benefits Your Small Business

It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.
10 Ways for Small Businesses to Dominate Local Markets
Small Businesses

10 Ways for Small Businesses to Dominate Local Markets

There are several ways small businesses can better position themselves to compete in the local market.
Derek Miller
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Predictions to Guide Your Marketing Plan in 2017
Marketing Plans

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Ellie Martin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.