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Marketing

Email Marketing

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
A/B Testing

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Public Relations

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Analytics

Where Do Companies Like Alexa and Compete Get Their Data?

Browser toolbars provide important analytics for Web-based marketers.
Social Media Marketing

How to Market Your Company Mascot on a Budget

Mascots are perfect social media spokescharacters!
Website Traffic

5 Ways to Steal Your Competitor's Web Traffic

Driving consumers to your website will increase online traffic and increase competitiveness in the marketplace.
Shark Tank

Throw Your Company to the Sharks -- on 'Shark Tank,' That Is

Pitching your business on this hit show could pay off handsomely -- as long as you know what you're doing.
Artisanal Manufacturing

Artisanal Craftspeople Are Making Healthy Cheeses With Compelling Histories

Consumers are craving the backstory behind the products they buy, and Artisanal Cheese is trying to capitalize on that.
Entrepreneur Network

Still Marketing to Women With Pink? Puh-leeze...

Bolanile Maté of Be Better Paris says millenials want abolish gender marketing and start marketing to people like intelligent human beings.
Public Relations

5 Ways to Amplify Your Media Coverage

Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
Customer Relationship Management

How I Lost a Million Dollars Without Knowing It Was Happening

When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
Marketing Strategies

Position Yourself as an Authority, and Watch Business Boom

It is a pre-requisite in business these days that the founder, CEO or principal must become an authority in their industry.
Email Marketing

3 Ways to Strengthen Your Email Marketing Impact

Define and identify your targeted customer base for an email marketing campaign.
Growth Strategies

3 Ways to Raise Your Referral Rate

Put these marketing tools to work for you so your customers will refer you to their friends and family.