Marketing

Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
Direct Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Marketing

3 Fundamentals of Ethically Marketing to Kids

Marketing to children is a sensitive subject, but here's how you do it.
Content Marketing

The 5 Primary Objectives of an Enterprise-Level Content Marketer

Enterprise content marketers need to create a customer journey with their created content.
Pitching

How to Get All of Your Pitch Emails Opened and Answered

Follow these five strategies to guarantee your pitch emails will not only be notices, but opened.
Ask Entrepreneur

Donald Trump and The Art of the Reboot

Define and redefine roles on your team as your work evolves, and seek to put the right people in those roles.
Social Media Marketing

Using Social Media for Business Without Bleaching Out the Social

Navigate the risks of social media, from brand buzz to negative reviews, by charting an Internet course that avoids known obstacles and unforeseen dangers.
Reputation Management

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Influencers

8 Do's and Don'ts of Influencer Marketing

With these tips you should successfully attract the right influencers to help your marketing efforts.
App Developers

7 Questions to Ask Yourself Before Developing an App

These seven strategies are essential to developing a product sure to please your customers.
Storytelling

Does Your Bio Tell a Story From the Heart?

In our age, your personal story as a founder is integral to your brand's identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.
Freelancers

5 Reasons Clients Won't Work With Freelancers (And How to Fix It)

Make sure you aren't making these mistakes and pushing away potential clients and revenue.
Personal Branding

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.
Entrepreneur Network

What's in a Name? In Branding, Pretty Much Everything.

Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
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