Marketing

Public Relations

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
SEO

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
user-generated reviews

3 Ways to Supercharge Your Content-Marketing Strategy

Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.
Ready for Anything

3 Ways Entrepreneurs Can Quickly Understand the Mysterious 'Funnel'

Learning how funnels work will forever change your customer interactions and dramatically improve your creations.
Marketing

5 Must-Answer Questions to Succeed Targeting Your Customer Base

To be an effective marketer, you must know as much about your customer base as possible.
SEO

These 9 SEO Tips Are All You'll Ever Need to Rank in Google

Be like a pilot: Follow a checklist -- this one -- for SEO, and make that magnificent machine of yours fly.
Public Relations

10 Experts Tell How to Get Great PR in Just 15 Minutes A Day

Want to spread your news to a journalist? For some reason, these people respond to tweets -- which they'd never do with email.
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Ready for Anything

How to Optimize Your Site for Lead Generation

Are you doing all you can to entice visitors to take the next step and sign up?
Branding

5 Ways to Become a Master Storyteller

To develop a good brand, you have to be a great storyteller.
Marketing Strategies

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Music festivals

Why Your Brand Should Be Headlining Summertime's Regional Music Festivals

Why blow your budget on big-name events when following these four ideas just might produce the same impact?
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
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