Marketing

Take It From The Pros

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Keywords

Do Keywords Still Matter?

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
Take It From The Pros

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Marketing Strategies

11 Marketing Wizards Share Their Best Tricks

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Psychology

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Videos

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.
Online Marketing

The Popularity of Visual Content Will Only Increase, So You Must Be Prepared

Entrepreneurs that are refusing to get on board with this new frontier will almost certainly miss out.
Video

5 Reasons Businesses Should Focus on Creating Video Content

While text content will always have a place, stats show that more and more traffic volume is driven by video.
Take It From The Pros

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
Public Relations

Become a Press Magnet by Following This 5-Step Blueprint

It's possible to secure valuable and effective press on your own -- it just requires diligence.
Take It From The Pros

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Content Strategy

The 6 Types of Content That Will Boost Traffic and Engagement

The content you create must be driven by what you want to achieve.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue