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Marketing

Snapchat

4 Ways to Boost Your Business Using Snapchat

Snapchat's attraction is that content is less 'staged,' and more organic. Customers love that.
Online Marketing

5 Secrets Mobile Advertising Can Teach Desktop Marketers

The desktop marketers who embrace mobile-marketing strategies will reap rewards
Social Media Marketing

How Pay Per Click Can Increase the Value of Your Ecommerce Site

One of the great things about PPC ads is that tracking occurs automatically so you can determine your cost per acquisition and conversion rate.
Digital Marketing

3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today

Why go after users who have no intention of buying from you?
Growth Strategies

The 3-Step Customer Retention Formula

When you share these three qualities with your customers, you're finding the glue that makes them stick around.
Startup Basics

These 2 Young Entrepreneurs Seized the Time -- and Success

The co-founders of startup watch company MVMT took advantage of crowdfunding and social media to market timepieces in a whole new way.
Branding

How Lifestyle Brands Life Is Good and Yee Yee Reveal the Hidden Value of Reading and Reacting

A name or catchphrase could be a brand unto itself for your business -- and become a game-changer for you too.
Fashion

Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion

The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Online Marketing

This Tool Puts Your Keyword Campaigns Into Overdrive

Ignoring this element of the game could leave you permanently warming the bench.
Content Marketing

4 Essentials to Wring Results From Your Content Marketing Budget

Content marketing is so different from traditional marketing that it requires its own budget and its own metrics to judge results.
Online Marketing

7 Digital-Marketing Predictions You Need to Keep Your Eye On

If you want to gain an advantage over your competition, you need to always be on the cutting edge.
Court Cases

Hilton Unit to Pay $250,500 for Unsolicited Sales Calls

Hilton Grand Vacations Co. violated New York's 'Do Not Call' law by making 334 unsolicited calls to 133 people who had registered not to receive them.
Growth Strategies

When Mapping Your Growth Don't Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.