Marketing

Digital Marketing

5 Ways to Remarket You Can Start Using Now

Remarketing is the most effective advertising strategy. Here are five strategies that are worth implementing right away.
Instagram Marketing

Why Your Business Should Establish an Instagram Presence ASAP

How do you drive traffic back to your business' website from your Instagram account? The company stands ready to help.
Viral Videos

What You Can Learn From the Viral Shenanigans of Last Week Tonight With John Oliver

The funny weekly news show takes serious, potentially dry subjects and turns them into viral video juggernauts
Social Media Marketing

5 Quick and Easy Ways to Double Your Social Media Following

What counts is not the number of followers you have, but how engaged they are.
Introductions

Is Your Personal Elevator Pitch Incoherent Babble?

A sudden introduction to a new person would seem simple enough, but most of us have neither thought it through nor gotten it down pat. Here's how.
Social Media Marketing

4 Ways Richard Branson Does Social Media Better Than You

Being a billionaire gives a head start on social media but what makes Sir Richard shine online can't be bought.
Outsourcing

Entrepreneurs Who Speak for Themselves Don't Need to Hire PR

Handing your PR over to someone else can actually make getting press coverage less likely.
Marketing

Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Content Marketing

My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs

Businesses that have thrived since back-in-the-day can teach you plenty about marketing now.
Messaging Apps

3 Ways Messaging Will Transform Marketing

Messaging is about to transform marketing in ways you probably don't expect.
mediation

The PR Costs of a Legal Fight

Lawsuits Cost More Than Money, But Mediation Can Be a Major PR Win.
SEO

Who Should be on Your SEO and Content Marketing Team?

Your business doesn't need a big team for SEO and content marketing, but you do need skilled employees.
Radicals & Visionaries

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Branding

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Branding

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
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