Marketing

Does Your Value Proposition Need a Checkup?
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
John McAdam
Marketing's Unhealthy Best-Practice Addiction
Make More Happen

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Brent Dykes
12 Dated Expressions That Deserve a Comeback
Communication Strategies

12 Dated Expressions That Deserve a Comeback

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Kristin Piombino
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed
Marketing

IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

The café, in London, will seat diners in Ikea beds.
Kate Taylor
Putting Your Business on Instagram? Here's What You Need to Know.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Mitch Meyerson
Customers Will Be Loyal If Delight Is Built Into Your Product or Service
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Sujan Patel
4 Critical Website Elements Most Businesses Are Missing
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
Peter Gasca
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Daniel Newman
9 Things True Thought Leaders Always Do
Make More Happen

9 Things True Thought Leaders Always Do

Entrepreneurs possess the character and persona to become great thought leaders. Here's how.
Neil Patel
Video Marketing

Make a Great Online Marketing Video With These 5 Tips

Plenty of companies and PR pros get video wrong. They don't have to.
Derek Newton
The 4 Biggest Inbox Enemies in the Workplace
Email

The 4 Biggest Inbox Enemies in the Workplace

Our relationship with our inbox at the workplace is impacted by inbox enemies, or everyday email habits that increase the time we spend with our inbox and decrease our overall workplace productivity.
Ravin Carr
To Find Your Ideal Client Begin With a Study of Yourself
Market Research

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Stephen Sheinbaum
Should a Startup Ever Splurge on Logo Design?
Make More Happen

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Adam Callinan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.