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Marketing

Celebrity Endorsement

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.
Online Marketing

This Tool Puts Your Keyword Campaigns Into Overdrive

Ignoring this element of the game could leave you permanently warming the bench.
Content Marketing

4 Essentials to Wring Results From Your Content Marketing Budget

Content marketing is so different from traditional marketing that it requires its own budget and its own metrics to judge results.
Online Marketing

7 Digital-Marketing Predictions You Need to Keep Your Eye On

If you want to gain an advantage over your competition, you need to always be on the cutting edge.
Court Cases

Hilton Unit to Pay $250,500 for Unsolicited Sales Calls

Hilton Grand Vacations Co. violated New York's 'Do Not Call' law by making 334 unsolicited calls to 133 people who had registered not to receive them.
Growth Strategies

When Mapping Your Growth Don't Assume Price Is Your Big Weakness

Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.
Sales

Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.

Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.
Entrepreneur Network

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Internet of Things

This Is Why Your New Singing Refrigerator Should Be Free

Yes, you read that right. Free. Because the truth is, IOT products have many other potential earnings opportunities.
Big Data

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
Entrepreneur Network

Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Branding

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Marketing

Must-Listen: School of Greatness Podcast on Marketing Dominance

Listen to a podcast interview of Joe Polish, who has built an incredible network of extremely successful entrepreneurs and influencers and has worked with some of the best on their marketing.
Crisis Management

The Mistakes That Make a PR Crisis Even Worse

The surest way to turn a problem into a crisis is to pretend there is no problem.
Marketing

5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.